Remove Competition Remove Email Remove Patents
article thumbnail

Boy! If I had only learned this before spending a million!

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. There was even talk of some phone companies using the patented system for serving communities of guests, not just from a single hotel. In this case, the competition was not from a company but a new technology. There is no competition.”

article thumbnail

What I learned from losing a million…Market knowledge comes FIRST.

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. I have stated previously that I love absolutes – statements with no wiggle room for gray-area responses. Fast forward several years to 1996… [Email readers continue here.] There is no competition.” Back to 1996. Positioning.

Marketing 247
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Hire for your core. Partner for the rest.

Berkonomics

Every business has an intellectual foundation where the CEO’s knowledge and vision create a barrier to entry that deflects some or much of the potential competition. Email readers, continue here.] Sometimes we protect our core with effective branding and marketing.

Patents 159
article thumbnail

Hire for your core. Partner for the rest.

Berkonomics

Every business has an intellectual foundation where the CEO’s knowledge and vision create a barrier to entry that deflects some or much of the potential competition. Patents, branding, marketing and more. Email readers, continue here…] Sometimes we protect our core with effective branding and marketing.

Patents 120
article thumbnail

Address the five risks to increase your valuation.

Berkonomics

Email readers, continue here.] Third: Management risk. And fifth: Competitive risk. A third demonstration of overcoming market risk is by holding controlled focus groups and gathering information from unbiased potential customers supporting the acceptance of the product or service.

article thumbnail

Ouch! If I had only learned this before losing millions!

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. But wait for the mic drop… [Email readers, continue here…] Here’s where some intelligent market research might have saved the company and my investment. In this case, the competition was not from a company but from a new technology. The post Ouch!

article thumbnail

NDA Stealth Mode and Sharing Your Startup Concept

SoCal CTO

You’ll learn about competitive products that exist or are being built. Entrepreneur: Following is an email describing my idea. Since you won’t sign an NDA, you agree that by reading beyond this paragraph you are agreeing not to share my idea with anyone, forward this email to anyone, or discuss the idea without my consent.

Startup 211