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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. In the above example it’s why I added “Here’s Why” to the end.

Writing 326
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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

As a founder, when you’ve been dealing with these kinds of objections for a couple of years it becomes natural and you easily handle objections on price, product & competition without much thought. Some examples of common objections across many companies: 1. It is tacit knowledge. You can have best of both worlds.

Sales 289
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How to use PR Firms at Startups

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. Whether we like to admit it or not, PR drives behavior with customers, investors, employees and competition. I write on my blog how I think in my head.

Startup 349
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. eCommerce is an enormously competitive search term. Write out the topic and maybe even the blog title. Absofuckinglutely.

Blogging 373
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Putting an End to the Dark Ages of Local Businesses

Both Sides of the Table

She entered you reservation by writing in a time slot in a paper calendar and you were in. and there was certainly less competition from everybody pitching local merchant solutions. We have an entire dev team dedicated solely to calendar integrations, for example. After hours there was the answering machine.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. ” Here are some examples: 1.

Marketing 379
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5 Ways Writing a Book Will Kick-Start Business Growth

Startup Professionals Musings

In addition, the discipline of producing it, like writing a business plan, will help you immensely in understanding the key elements that drive you and your business. I often hear the excuse that writing a book takes precious time away from building and running your business, which you cannot afford.

Writing 19