InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MARCH 1, 2016

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. However, they have been sending VCs far more investment checks in the last ten years than they’ve gotten back as distributions.

Venture Capital 150

Venture Capital Capital Marketing Seed Funding 150

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 213

Startup Generative AI Newsletter Tool 213

Both Sides of the Table

JUNE 29, 2014

It’s not hard to find people willing to write the narrative that “venture capital is not an asset class” or “venture capital has performed terribly.” I hope to publish that deck and a full write up in the next 10 days in partnership with Dan Primack at Fortune (if my write up doesn’t suck, I guess ;-)).

Venture Capital 362

Venture Capital Capital Startup Writing 362

Berkonomics

MARCH 5, 2020

Professional investors will probe these five risk areas and make the decision to invest based upon comfort with each. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer.

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Startup Professionals Musings

APRIL 29, 2023

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 111

Startup Training Services Writing 111

Both Sides of the Table

MAY 14, 2018

I know all of this because every VC knows this because we’ve all either funded companies that have marketing technology or we’ve seen a pitch with a company that does this. Your pitch deck should really be your best marketing tool Your pitch deck shouldn’t contain your deepest, darkest secrets and plans. Many of my colleagues do, too.

Funding 239

Funding Venture Capital IP Email 239

TechCrunch LA

FEBRUARY 20, 2019

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. When should a VC invest? Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces.

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

Startup Professionals Musings

AUGUST 3, 2020

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 174

Startup Training Services Writing 174

Both Sides of the Table

JULY 23, 2014

15 years ago we were at the peak of Internet hype with the launch of many over-capitalized businesses with a market size & opportunity was limited. The VC market has right-sized (returned back to mid 90′s levels & less competition). We are in a bubble (with so many private $1bn+ valuations). Where are we today?

Venture Capital 398

Venture Capital Technical Review Startup Seed Funding 398

Both Sides of the Table

OCTOBER 12, 2014

Prorata rights are one of the most important rights of a private market technology investors and yet are seldom fully understood. They often create the biggest tensions between investors who are investing at different stages in the business. Put simply – if you invested early in Google, Facebook, Twitter, LinkedIn, etc.

Guide 336

Guide Venture Capital Startup Writing 336

Both Sides of the Table

MAY 30, 2018

VC firms see thousands of deals and have a refined sense of how the market is valuing deals because they get price signals across all of these deals. I thought I’d write a post about how to talk about valuation at a startup and give you some sense of what might be on the mind of the person considering funding you. After all?—?we

Venture Capital 324

Venture Capital Pricing Startup Invest 324

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. Who do you view as your biggest competition? You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

Berkonomics

MARCH 14, 2019

Professional investors will probe these five risk areas and make the decision to invest based upon their comfort with each. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer.

Outsource Development 120

Outsource Development Ideas Resource Patents 120

Both Sides of the Table

JUNE 5, 2011

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. I can’t control the market. Private markets for stocks are the opposite.

Startup 336

Startup Pricing Technical Review Marketing 336

Startup Professionals Musings

OCTOBER 15, 2022

Some entrepreneurs love to talk and produce videos, but hate to write anything down. From an investor perspective, understanding and acting early to establish a sustainable competitive advantage, and barrier to entry, is the best assurance of a financial return. Effective communication requires real listening, as well as talking.

Entrepreneur 111

Entrepreneur Social Media Patents Mentor 111

Both Sides of the Table

JANUARY 18, 2014

Sometimes those motives are positive (they really want the chance to work with you, they think you have unique skills) and sometimes they are less positive (their first-tier of “go to” referrals passed on the deal, they don’t want to write another check themselves, etc.). I never thought of it that way.”

Venture Capital 337

Venture Capital Invest Ideas Entrepreneur 337

Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

AUGUST 30, 2019

In addition, the discipline of producing it, like writing a business plan, will help you immensely in understanding the key elements that drive you and your business. I often hear the excuse that writing a book takes precious time away from building and running your business, which you cannot afford.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Both Sides of the Table

NOVEMBER 2, 2010

This is part of a series on sales & marketing. As a founder, when you’ve been dealing with these kinds of objections for a couple of years it becomes natural and you easily handle objections on price, product & competition without much thought. I call this “arming & aiming&# your salesforce.

Sales 289

Sales Startup Training Pricing 289

Both Sides of the Table

SEPTEMBER 29, 2013

AngelList 101 : As you know, AngelList is a platform where angels can invest in semi-screened tech deals. As an angel you can look for the social proof in deals “Dave Morin is investing …” to make your decision. AngelList Syndicate leads don’t take any fees on the investment, which should help with returns.

Venture Capital 356

Venture Capital Invest Course Technical Review 356

Both Sides of the Table

OCTOBER 26, 2014

It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. The other thing that tech execs often want to do is to delegate the PR to their marketing person. I do it myself. If I can do it – so can you.

Press 319

Press Startup Writing Training 319

Berkonomics

MARCH 15, 2012

Professional investors will probe these five risk areas and make the decision to invest based upon comfort with each. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer.

Outsource Development 200

Outsource Development Ideas Resource Patents 200

Startup Professionals Musings

AUGUST 7, 2021

Their value will be well worth the investment. As globalization and the shifting demographics of markets and the workforce make startups more dependent on diversity, a board built on homogeneous relationships has the inherent risk of insularity. Board rules and governance policies should be articulated in writing and voted upon.

Startup 145

Startup Entrepreneur Mentor Writing 145

Both Sides of the Table

JUNE 20, 2013

The reason for this is that the executives who founded the company have so much tacit knowledge of how to position their product relative to the competition that they can easily win campaigns when they’re involved. So I often work with teams to get them to codify the key things they do well that the competition does not.

Sales 336

Sales Startup Competition Customer 336

TechCrunch LA

MARCH 31, 2021

“The climate-oriented investment in Biden’s new plan would be roughly ten times what came through ARRA,” wrote Shayle Kann, a partner with the investment firm, Energy Impact Partners. ” Climate resiliency . Given the steady drumbeat of climate disasters that hit the U.S.

Startup 229

Startup Technical Review Invest Research 229

Startup Professionals Musings

JUNE 4, 2021

Campaign setup and ad copy writing. There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

JANUARY 13, 2020

Some entrepreneurs love to talk and produce videos, but hate to write anything down. From an investor perspective, understanding and acting early to establish a sustainable competitive advantage, and barrier to entry, is the best assurance of a financial return. Effective communication requires real listening, as well as talking.

Entrepreneur 126

Entrepreneur Social Media Patents Mentor 126

Startup Professionals Musings

FEBRUARY 27, 2019

Yet I find that few of today’s workers realize that succeeding as a freelancer requires a whole new focus on “marketing” yourself. As you know, things can change quickly, as businesses try to survive and adapt to an evolving market, so it’s better to be prepared than caught off guard. Write down some target objectives and milestones.

Startup 98

Startup Outsource Development Competition Social Media 98

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. If you don’t believe in your bones that you’re amazing then it’s no wonder you don’t want to sell them on making the investment.” an investment in your company.

Venture Capital 332

Venture Capital Funding Startup Sales 332

Startup Professionals Musings

DECEMBER 8, 2017

Opportunity segmentation and competitive environment. The market scope for your solution should be quantified in non-technical terms, with data sourced from professionals in the industry, rather than your own opinion. Marketing, sales, and customer experience. No mention usually means no plan and not competitive.

Startup 65

Startup Writing Patents Competition 65

InfoChachkie

AUGUST 25, 2011

Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. How are they different from the competition? Maybe fast return on investment is just one of the messages. 1 - The client's business.

Case Study 162

Case Study Study Customer Custom 162

Both Sides of the Table

FEBRUARY 20, 2019

seed and they are writing $1.25m of it you can expect them to require a board seat) The competitive landscape (If you have several sources of capital you can likely politely decline the board request or can grant them a seat but ask for it to be “common appointed” and those revokable if you need in the future). But it’s quite rare.

Startup 236

Startup Venture Capital Tips Capital 236

Startup Professionals Musings

FEBRUARY 4, 2019

Investor and customer attention spans are short, and both will write you off quickly. This statement leaves no confusion in the minds of investors, or customers, of what the company does and how it is different (and better) than the competition. Will you be selling to businesses or consumers, or both?

.Net 73

.Net Examples Customer Custom 73

Both Sides of the Table

MARCH 31, 2012

Many MBA programs still cater too much to the needs of large, corporate management jobs or prepare students to enter big consulting companies or investments banks. The idea that the course asks students to write public blog posts is a testament to its more modern teaching style. Marketing job in working with sales people is twofold: A.

Startup 319

Startup Sales Course Competition 319

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Campaign setup and ad copy writing.

SEM 90

SEM Marketing Startup Search Engine Optimization 90