Remove Competition Remove Marketing Remove Mentor Remove Sales
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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

In this context, even “satisfied” is only a “meets-minimum,” and does not put you ahead of your competition. Even the best marketing doesn’t do it. Your challenge is to excel in all elements of a customer interaction, from pre-sales to long-term advocacy and image. Prioritize value to the customer over and above cost to you.

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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119
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Interview with Fariborz Maseeh, Maseeh Entrepreneurship Prize Competition

socalTECH

Last week, the University of Southern California 's Viterbi School of Engineering announced that it had established a new, business plan competition, the Maseeh Entrepreneurship Prize Competition ([link] specifically aimed at students in the engineering school. Why a business plan competition, and why in engineering school?

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Don’t Underrate The Value Of A Startup Plan Document

Startup Professionals Musings

Based on my experience as an investor and mentor to aspiring entrepreneurs in Silicon Valley and elsewhere, one of the quickest ways to kill your credibility and your startup is to offer a poorly written business plan, or none at all. An entrepreneur who can’t manage a plan, probably won’t be able to manage the new business.

Startup 102
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6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. Intellectual property is required for a competitive edge. Even the best solutions require marketing to survive.

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Here Is When Your New Business Needs A Written Plan

Startup Professionals Musings

Based on my experience as an investor and mentor to aspiring entrepreneurs in Silicon Valley and elsewhere, one of the quickest ways to kill your credibility and your startup is to offer a poorly written business plan, or none at all. An entrepreneur who can’t manage a plan, probably won’t be able to manage the new business.

Sample 137
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8 Startup Excesses Which Will Jeopardize The Business

Startup Professionals Musings

The last thing they can afford is to waste any of these, but in my mentoring and coaching activities, I see it happening all too often. Waste in a startup is any activity that burns resources, but creates no value or competitive advantage in the eyes of customers. That’s a deadly waste you can’t afford. Underutilizing people skills.

Startup 161