Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 140

Social Media Media Snapchat Platform 140

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. None should be considered competitive mutually exclusive to any other. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

TechCrunch LA

MARCH 18, 2019

After we typed the first two letters from our computer room at UCLA, namely, “Lo” for “Login,” the network crashed. How did we go from collaboration to competition, from consensus to dissention, from a reliable digital resource to an amplifier of questionable information? That’s how the Internet was conceived and nurtured.

UCLA 253

UCLA Social Media Social Network Santa Barbara 253

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. None should be considered competitive mutually exclusive to any other. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 64

Social Media Media Snapchat Platform 64

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 91

Social Media Customer Custom Media 91

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 99

Social Media Customer Custom Media 99

socalTECH

AUGUST 20, 2009

Last Week, Calabasas-based Masher Media announced it had received a round of angel funding from the Tech Coast Angels to fund its development of MyMiniPeeps (www.myminipeeps.com), a virtual world for children. They're looking for deeper social networking, and more of a gaming element on sites.

Media 150

Media Tech Coast Angels Social Network Content 150

SoCal Tech Calendar

JANUARY 25, 2012

Data mining and analyzing large data sets-so-called big data-is becoming a competitive advantage, creating productivity growth, innovation, and consumer value in both B2B and B2C worlds. The data revolution has important financial, social and legal implications. Moderator: Ned Sherman, Digital Media Wire. See [link] (more)

Technology Council 113

Technology Council TCOSC Social Network Competition 113

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 79

Social Media Media Marketing Platform 79

socalTECH

JULY 7, 2011

With the proliferation of social networks, communications clients and VoIP phone services, users often find they need to use multiple ways--Twitter, Facebook, phone, FAX, and more--to communicate with their contacts. Essentially what VoxOx is, is a service which logs into all of your networks. It is a competitive environment.

Social Network 259

Social Network Platform Networking Google 259

Tech Zulu Event

DECEMBER 18, 2012

ExplorerB2B is a free to join exclusive network of experts who share information that matters to you and make sure you expand your professional network, interact with a relevant audience and present your expertise. The result was a social platform especially built to serve the needs of Business-to-Business interaction and networking.

Networking 71

Networking Help Social Media Platform 71

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. percent of all social network ad spending worldwide. How can your company best benefit from social networking ads in 2016? How can your company best benefit from social networking ads in 2016? That was $15.5

Marketing 40

Marketing Social Media Social Network Technical Review 40

Both Sides of the Table

AUGUST 2, 2009

On Facebook (and nearly all social networks that preceded it) the relationship was always reciprocal – if I accept your invitation to follow me then I have to follow you. Are people giving you feature requests, complaining about your service or comparing you to the competition? Facebook.

Social Network 235

Social Network Writing Tool Startup 235

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. ProfileTree was a good fit – the branches – network, leaves – people. When we heard the name – it just made sense. What are your backgrounds? Any funding yet?

Advertising 79

Advertising Services Social Network Startup 79

Both Sides of the Table

FEBRUARY 18, 2013

TV will enter the era of “participation” which is a much more important trend than “social video” even if it seems less sexy or less fundable. It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. and again here.

Startup 380

Startup Media Content Platform 380

Both Sides of the Table

AUGUST 22, 2011

We spoke about my interest in cloud computing, digital media and mobile. Either company had the potential to try and broaden their businesses to turn them into something monetizable whether it be a social network, a telecom company, a gaming company, a media company – whatever. It’s about 10 minutes long.

Company 295

Company Companies Gogii Google 295

Both Sides of the Table

APRIL 14, 2012

…” I’ll write soon on my views of why I believe Instagram took off as a social network and what I think comes next. Instagram happens to be one of the few social networks I regularly use along with Twitter. The first being a competitive acquisition offer from a fierce competitor.

Venture Capital 316

Venture Capital Pricing Social Network Acquisition 316

Eric Greenspan

JANUARY 13, 2014

We are building our lives around this social network and we are dependent upon it for communicating with our friends and colleagues. They know it and so do their competition. When I was working on Nintendo’s social media, they came to us in LA for meetings regularly, and we hadn’t spend any money on Ads.

Email 100

Email Social Media Social Network Competition 100

Eric Greenspan

JANUARY 13, 2014

We are building our lives around this social network and we are dependent upon it for communicating with our friends and colleagues. They know it and so do their competition. When I was working on Nintendo’s social media, they came to us in LA for meetings regularly, and we hadn’t spend any money on Ads.

Email 100

Email Social Media Social Network Competition 100

Startup Professionals Musings

SEPTEMBER 3, 2013

As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships. See who checks into your competition. Track the competition. Inexpensive lead generation.

Competition 84

Competition Entertainment Advertising Social Media 84

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics. You could just outspend. You could use brute force to get the word out. It is to out friend.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Find partners and channels which are complementary, and not directly competitive. Get exposure for your expertise.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Find partners and channels which are complementary, and not directly competitive. Get exposure for your expertise.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

AUGUST 24, 2015

What most entrepreneurs fail to appreciate is that even the most basic marketing takes time, money and creativity, and even the best still may not succeed in winning over competitive approaches or the status quo. Early hype actually should precede the final product, and consists of proof-of-concept stories, media events and industry exposure.

Startup 97

Startup Marketing Entrepreneur Social Network 97

Startup Professionals Musings

JUNE 25, 2011

These are variations on a “crowd-funding” theme to raise money for a startup through social networks and voting at public events. Crowd-sourcing tools, usually Internet applications, use the social media to poll for interest, feedback, and ultimately some funding for the startup. Marty Zwilling.

Funding 92

Funding Startup Social Media Sample 92

Both Sides of the Table

OCTOBER 29, 2009

Traditional media companies published their stories on the web. And it is the most notable media darling not making any money so everyone is asking the question – how will they make money? So did the media. People mistook the fact that these text advertisements worked in Google to say they would work in social networks.

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

AUGUST 3, 2009

We are a city unique in merging the world’s best content with digital media and technology expertise. There are now a second generation of entrepreneurs and companies that have learned from their last successes and are producing great new companies like TopSpin Media , Sometrics and GumGum.

Twiistup 228

Twiistup SoCal Southern California Yammer 228

Tech Zulu Event

MAY 18, 2015

Whether you’re a networked entrepreneur or just finding your way in the LA tech scene, TZ Tech Crawls give you a fun way to discover new things about the community and each other. Grindr, which first launched in 2009, has exploded into the largest and most popular all-male location-based social network out there.

Hollywood 40

Hollywood Startup Social Network Entrepreneur 40

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Find partners and channels which are complementary, and not directly competitive. Get exposure for your expertise.

Marketing 94

Marketing Startup Social Media SEM 94

Tech Zulu Event

JULY 29, 2013

The flik app is a new social video platform developed for the iOS, utilizes short videos for sharing and discovering. Chris and Tracy talk with TechZulu about the flik app, social media, and startup advice. Where does the future lie with social media? TH: Videos will be the future of social media.

Social Media 81

Social Media Startup Media Ideas 81

Tech Zulu Event

APRIL 1, 2013

Following graduate school, he worked in Film Finance and Sales at CAA, Creative Development at Vuguru (Michael Eisner’s multi-platform studio), and Content Partnerships at Blip Networks. And our network of filmmaker and entertainment industry colleagues allow us to recruit top teachers who are leaders in the web world.

Web 93

Web USC Course Guide 93