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How to use PR Firms at Startups

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. I pointed out the fact that they only ever talked to the press when the had an announcement and that it was a continual process. Always more appealing.

Startup 349
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? ” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. ” Can you imagine that ever getting inches in the press? I am a VC.

Marketing 389
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Should Startups Announce Their Funding?

Both Sides of the Table

I will add to this as I write more in the coming weeks on the topic. But succinctly this press places a marker in the ground for your company. But if you’re in a competitive space where you want to get a little more engineering done before the world is ready to start researching you then you may choose to delay.

Startup 355
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Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

Are you cynical about their chances in the market just because they seem to be hot in the press and that bugs you? Albert Wenger from Union Square Ventures wrote a great post the other day that reminded me I’ve been meaning to write about this topic. That plus great press & it’s working on some level.

Startup 313
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Here’s How to Do PR on a Budget

Both Sides of the Table

It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. The reality is that a journalist who’s writing a story about you – a relatively unknown entity – wants to hear directly from the founders and/or the CEO.

Press 319
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Why Startups Should Pay Attention to Herman Cain’s 9-9-9

Both Sides of the Table

As long as you don’t care about getting any press. A way to tell the press and customers what you stand for. But when I think about “stunts” and free press I think about people like Marc Benioff (salesforce.com) or Dennis Crowley (foursquare). That’s fine. ” What does that even mean?

Startup 289
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Two Amazing Women Setting Out on Their Startup Journey

Both Sides of the Table

Competitive sportswoman. Kara on one side of the table showing me market sizes, competitive dynamics, product roadmaps, pricing plans for physical products with COGS and gross margins. She helps write press releases. Remember, it’s about Lines, Not Dots. I first met Kara 5 years ago. Stanford MBA.

Startup 398