socalTECH

MARCH 21, 2011

Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0. First, talk about what SmartPants Vitamins are? We give it to our own kids.

Web 225

Web Social Media SEO Media 225

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Activity 164

Activity Conference Press Case Study 164

Tech.Co

MAY 31, 2023

But while competition remains fierce, the advancement and accessibility of smart solutions are making it easy than ever for startups to find their feet. Read our guide to the best VoIP desk phones to check out its competition. Check out how it compared to its competition in our guide to the best CRM marketing platforms.

Tool 131

Tool Startup Software Review Technical Review 131

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. How many adds came through organic SEO? If you have multiple versions of your product, how many are web vs. mobile? SEO is seldom “free.”.

Metrics 346

Metrics Startup SEO Customer 346

Tech Zulu Event

OCTOBER 6, 2016

Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market. Work On Your SEO. One of the most effective arcing strategies to get noticed in a global market is to simply incorporate an SEO strategy. Increase Your On-Site SEO.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. The metrics were good but we wondered how much better they would be when we expanded our product. Market Structure.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Final example.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. You spend the months influencing the influencers.

Social Media 96

Social Media Media Marketing Metrics 96

InfoChachkie

JULY 23, 2012

companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Instead of focusing on marketing as an activity… integrate it into (your) products.”. Brad Feld, Managing Director, Foundry Group.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. But the reality is that sellers are no longer in charge of the customer buying process.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

JUNE 13, 2015

None should be considered competitive mutually exclusive to any other. These give good customer connection and SEO. Lon references one Fortune 500 company he worked with which accumulated more than 19 million friends, all chatting about its products. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. But the reality is that sellers are no longer in charge of the customer buying process.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Tech Zulu Event

MAY 15, 2015

Your productive employees should be working more, and meetings interrupt them from accomplishing everything their talents allow. Improving internal communication alone can have a significant impact on productivity as well as overall morale. If you and your staff must travel often, figure out ways to make that time productive.

SEO 40

SEO Search Engine Optimization Tips Software Review 40

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. But the reality is that sellers are no longer in charge of the customer buying process.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. In the online world, you need a solid connection between your domain name and your product, brand, or business. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Search engines.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

DECEMBER 23, 2017

None should be considered competitive mutually exclusive to any other. These give good customer connection and SEO. Lon references one Fortune 500 company he worked with which accumulated more than 19 million friends, all chatting about its products. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. But the reality is that sellers are no longer in charge of the customer buying process.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Startup Professionals Musings

NOVEMBER 12, 2013

But the low cost also means that your competition will also be there in force. In the online world, you need a solid connection between your domain name and your product, brand, or business. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media 91

Social Media Media Metrics SEO 91

socalTECH

APRIL 14, 2010

Working with brand partners and viewers, they find that we're providing the content they need in terms of readers and brand partners, such as getting to moms interested in the green movement, moms specifically interested in beauty products, etc--where they can create a more intimate relationship with readers. Lolita Carrico: I think so.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

socalTECH

MARCH 2, 2010

Alec Shankman is CEO of Santa Monica-based Gotcast (www.gotcast.com), an online site focused on casting of actors for television shows, movies, and other productions. News, ABC competition game shows, feature films, etc.--people We sat down with Alec the other day to hear more about the company and what it's try to do.

Hollywood 252

Hollywood Startup Sites SEO 252

socalTECH

OCTOBER 25, 2012

That's because there isn't a product tailored to them. While I was doing that, I was learning about social media, about SEO, about gorilla marketing, and so on. Also, as I was in the process of fundraising, the space became very competitive. That's what Tradesy is. How do women use the website?

Startup 236

Startup Education Acquisition Funding 236

Both Sides of the Table

JANUARY 22, 2014

It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). SEO marketing vs. social marketing. VCs, how to select a VC, etc.) and I realized that without years of experience it is tough to answer this question.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Startup Professionals Musings

APRIL 15, 2010

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. You should start blogging about your business before you have a product, to test interest and establish your credibility.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Tech Zulu Event

OCTOBER 17, 2012

We have a great variety of skills in the team from Media, Marketing, Operations, Retail – all very focus on customer service, highlighting a product or brand in the best way for the least amount of money. The core product is free to small business and self employed people and always will be. What inspired you? Any funding yet?

Advertising 79

Advertising Services Social Network Startup 79

Both Sides of the Table

JANUARY 3, 2016

On the other side of the spectrum is Benchmark Capital who famously eschews platform services and believes that having nobody between their partners and the portfolio companies they work with makes for the most productive relationship between VC firm and founder.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Startup Professionals Musings

MAY 11, 2010

For example, non-computer types should consider delegating their social media, website, and SEO activities. Timing is always a critical element of a new business, and the quality of your product and customer service is your sustainable competitive advantage. Delegate what you can’t do, and what doesn’t interest you.

Entrepreneur 52

Entrepreneur Startup SEO Social Media 52

socalTECH

SEPTEMBER 14, 2009

So, we created a site which not just aggregates, but also organizes activities by type, category--land, sea, air--and things like competition, family, culture, adrenaline--to really narrow down the possibilities for what you're looking for. The automated part, is a customer fills out a form and buys the product through their shopping cart.

Activity 164

Activity Startup Sites Web 164

SoCal CTO

JULY 13, 2010

Pivoting - Chris Dixon , June 14, 2010 My Hunch cofounders and I frequently ask ourselves: “If we were to start over today, would we build our product the same way we had so far?&# Just because a product has a patent, deep complexity and an obvious competitive advantage does not mean that it can fly by itself into the market.

Startup 175

Startup Venture Capital Slides Blogging 175

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Anchor the blog in your domain name.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Anchor the blog in your domain name.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Anchor the blog in your domain name.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

SEPTEMBER 5, 2013

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Anchor the blog in your domain name.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Anchor the blog in your domain name.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

APRIL 27, 2011

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Anchor the blog in your domain name.

Blogging 91

Blogging Search Engine Optimization Services Writing 91