The #1 Question to Ask Before Starting Any Case Study


Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. How are they different from the competition? 2- The goals for their case studies.

Why I Look for Obsessive and Competitive Founders

Both Sides of the Table

This blog started from a series of conversations I found myself having over and over again with founders and eventually decided I should just start writing them.It But the film has my brain buzzing all week about obsessive and competitive people. Obsession.

Bio Roundup: Obamacare Persists, FDA Approves, Vertex Wows & More


But as of this writing, McConnell will allow a vote next week to start open debate, much less tightly controlled than the secretive BCRA that went nowhere. The attempt to repeal and replace the Affordable Care Act took a major hit this week from Senate GOP holdouts who said the Better Care Reconciliation Act either tore down Medicaid too much or left too much of the ACA in place. A straight-up repeal, floated by Senate majority leader Mitch McConnell, was also shot down.

The Corrosive Nature of Over-Introducers

Both Sides of the Table

These people are like the friend in college who always tempted you by telling you about the latest party when you were at the library studying. It’s hard enough building a valuable product or service in competitive global markets without spending time on unproductive tasks.

Fixing Tech’s Gender Problem Starts With Company Culture


Most men in the 1940's and 50's did not know how to use a keyboard and thus could not write code. One of these bright lights is Santa Barbara-based HG Data - developers of the world's largest competitive-intelligence database. <Note:

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business. Simply write a great book?

Craft your roadmap. Plan your trip.


Included in a business plan are financials, competitive landscape, marketing plans, and projected sales to name a few. Studies found that people who write plans are more likely to put their goals in action and increases your likelihood of success. By JJ Richa.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. If you figure out how to scale a video product inside of Facebook really, really, quickly they’re likely to allow it to happen for a while so they can study the positive & negative impacts on user experiences. Competition. If you want to succeed you need to study the competitors. But not to study what else is happening in a market is wrong.

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Five Startup Tips From Bill Gates


"The best way to prepare [to be a programmer] is to write programs, and to study great programs that other people have written. Bill’s advice reflects Microsoft’s hardnosed culture, which encourages internal competition and a ruthless pursuit of the truth.

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The Most Interesting Online Video Trend

Both Sides of the Table

For those who still don’t know the origins, the Harlem Shake started as a small skit from a YouTuber named Filthy Frank (10 million views as of this writing) on January 30, 2013. Study the video game industry. This article originally appeared on TechCrunch.

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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

I must admit I discuss this very frequently with portfolio companies but hadn’t thought to write about it. If you’re a start who’s looking to sign small deals with teams that are several levels down in an organization, the concept of exclusivity will seldom come up because your buyer is looking to solve his or her immediate business unit problem with your software or solution and probably isn’t deeply concerned with besting the competition.

VC Confessions: We Passed On Twilio’s Seed Round


Also, you mentioned an interesting rails session that you attended last month about security, and we've been studying Google's web app security guidelines. Most importantly, it just doesn't feel right to us to hold positions in competitive companies.

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What Startup Owners Need to Know About Employee Medical Benefits

Tech Zulu Event

These two developments represent the potential for major disruption in employer-sponsored medical benefit programs over the next decade or so, according to several studies. Even so, employers will need to keep their plans competitive in order to discourage marketplace health plan shopping.

Entrepreneurship: Nature vs. Nurture? A Religious Debate

Both Sides of the Table

There have been many studies done on the topic including looking at twins raised in separate families. There have been studies of adopted children to their natural parents versus the parents that raised them. I have also seen studies on “birth order.&#. Nature vs. Nurture.

One Book Every Entrepreneur Should Own

Both Sides of the Table

Brad Feld seems to write books faster than I can read and write about them. He teamed up with his wife, Amy Batchelor , to write about about the impact that entrepreneurship has on relationships and what to do about it. Men are generally chest beaters and competitive.

If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

This started as a post in which I was going to write out tips to personal branding and became in stead an essay of my own branding journey. Initially I thought it was too long of a name for a blog.When I looked at the competition it as and

6 Reasons Why You Should Jump On The Startup Bandwagon

Tech Zulu Event

Now, you’re handling payroll and doing writing as well. You may even discover that you enjoy writing more than crunching numbers. Piaw Na, who spent over six years at Google, writes on Quora that she recommends fresh grads to join a startup instead of big companies.

Get Inside the Mind of an Angel Investor

Both Sides of the Table

You can write an angry email to get your emotions out but you shouldn’t necessarily send it (or wait 1 hour and then make a decision). Don’t obsess over your competition because most times competition will implode on their own, pivot in a different direction, or you’ll learn to coexist.

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Moving Analytics | Sitting Kills, Moving Heals

Tech Zulu Event

Through simple design, extensive sensing mechanism research, and behavioral science principles, Moving Analytics is carving out its own innovative niche in a heavily competitive space by providing a simple solution for highly sedentary people. How is Movn different than your competition?

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RingRevenue Creates A New Performance Marketing Revenue Channel


9) In Getting The Band Back Together , I write about the power of serial Founding teams. Who do you view as your biggest competition? There’s lots more info including videos, case studies and more at

Makers Making The Sci-Fi Tricorder A Reality With VOXearch


A number of teams have recently been looking to turn that vision into reality, as a result of the Qualcomm Tricorder Prize , a $10M competition being run by the X Prize Foundation to create a real life Tricorder. We caught up with one of the local teams competing in that competition, VOXearch (, to learn more about the prize as well as their specific approach to the competition. Mike Outmesguine: Right now, it''s a competition, so there are deadlines.

Top 30 Startup Posts for July 2010


Computer scientists call the study of graphs “ network theory ,&# but on the web the word “network&# is used to refer to the websites themselves). No, that IS NOT a competitive advantage - A Smart Bear: Startups and Marketing for Geeks , July 12, 2010 This is part 1 of the series: 5 Lessons from 150 startup pitches. Listening to first-time entrepreneurs talk about their competitive advantages is as predictably invalid as the local weatherman's 10-day forecast.

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Interview with Noah Auerhahn, Extrabux


We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. We wrote up a business plan, and won a USC business plan competition, which allowed us to get funding from the University and raise venture capital we needed to begin development on the plan.

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DreamSwapp | Remember Your Dream & Achieve It

Tech Zulu Event

We have a configurable alarm that reminds people to write down their dream when they wake up. Competition? Dream Writer is the app that people can only write down their dreams without any features. How unique are you from the competition?

Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

As of writing, my twin and I serve as the Co-CEOs and Co-Presidents at LAGbook. Students have to register with their matriculation numbers, and supply upon registration, their course of study, faculty, department, mode of entry, year of entry etc.