products-page 
Both Sides of the Table
FEBRUARY 20, 2017
Here’s how it goes: You have a business development group with two people. They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.
Both Sides of the Table
MARCH 11, 2011
He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. The idea actually came to him from the Yellow Pages business. He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad.
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InfoChachkie
JANUARY 18, 2012
’ It’s pretty terrible to have to go to conferences… with people who are talking about… stuff that not only do I know nothing about, but I could give two $hits about.” Mark encourages emerging entrepreneurs to be bold, yet he admits that with his first startup, he boldly pushed PR before the product was ready.
Both Sides of the Table
OCTOBER 20, 2013
It’s a shame because the ability to nail these presentations at key conferences can be once-in-a-lifetime opportunities to influence journalists, business partners, potential employees, customers and VCs. They bring your product to life. Establish the persona of the person who would be using your products.
Both Sides of the Table
NOVEMBER 3, 2009
I remember going to an Under the Radar conference in 2006 in the heat of the Web 2.0 People mistook extra doses of Ajax for a successful product. Unfortunately this was reinforced by the many conferences that rushed to espouse the benefits of Web 2.0 That died with waterfall software development. Do so at your peril.
Both Sides of the Table
JULY 26, 2010
Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. We like to use new product and gain benefits before our peers. Leading breakout sessions at our annual conference – DreamForce.
Both Sides of the Table
JULY 14, 2010
Here’s how it goes: You have a business development group with two people. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Similar with product features.
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