Berkonomics

MARCH 4, 2021

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. As a product marketing effort, it was a failure.

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Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

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Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Optimize your content for search engines to get attention.

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Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

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Both Sides of the Table

DECEMBER 25, 2011

And anybody who follows this blog knows that I believe television disruption has already begun and it is more likely to resemble Internet content than streaming long-form content to our living rooms. And this is at the same time that content has become more predictable. Sure, you need to start with talent. Sound familiar?

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Both Sides of the Table

JUNE 6, 2012

Chris Anderson wrote a really influential book some years ago called “ The Long Tail ” that shaped how many people think about emerging Internet markets. At the left of the graph is the “head end” of the market, where the “hits” are produced for mass audiences. Why is that? Sadly, no Kindle edition).

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Both Sides of the Table

SEPTEMBER 17, 2013

So why is online video such an attractive market to build a startup? These markets represent about $600 billion of total spend between them, leaving tons of opportunities for startups to disrupt and grow large. Content is a “hits-driven” business that makes it unattractive to investors – remember? Not so fast.

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socalTECH

MAY 25, 2021

Los Angeles-based Whip Media said on Tuesday that it has launched the Whip Media Exchange, a new data-and AI-powered content marketplace aimed at the global film and TV content licensing market. E Films as content providers on the marketplace.

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TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. That’s because the startup is hoping to capture the wave of marketers who are warming up to AI tools to assist their job. do but for video production,” Xu said to TechCrunch, referring to two of the top AI content helpers of today.

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Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

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Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

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Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing? Put simply, affiliate marketing is big business. Considering Shopify?

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Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

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socalTECH

SEPTEMBER 8, 2021

San Diego-based Tiled, which develops "no code" software to allow sales, marketing, creative, and HR teams to create interactive content without software development, has raised $13.7M in a Series A funding round. The funding was led by Signal Peak Ventures, and also included Seismic, Adobe, and University Growth Fund, among others.

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SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What special data, content, APIs, etc. Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Content access controls? What channels will you use (e.g.,

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Both Sides of the Table

NOVEMBER 5, 2012

And investing in content companies won’t return money! Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. For once content is becoming like selling clothes on Gilt Groupe. Come on, Mark.

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SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What special data, content, APIs, etc. Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Content access controls? What channels will you use (e.g.,

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TechCrunch LA

NOVEMBER 16, 2020

The new Beyond Burger patties are designed to mirror the options of beef in the market with the presentation of a lower fat patty option and a new version of its higher fat content option that the brand promises will be its “juiciest” patty for the “meatiest” Beyond Meat patty on the market.

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Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

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socalTECH

SEPTEMBER 28, 2018

Hispanic market, says it has rolled out a new product it calls Tastemakers. The company said Tastemakers is a "multi-platform" offering which includes digital advertising, social media, and branded content, including content creation, production, talent vetting and management, and more. Hispanic consumers.

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Both Sides of the Table

SEPTEMBER 15, 2013

Of course it’s a competitive market so MCNs competing for top talent not only compete on rev share to talent but also to services that they provide talent. If you’re thinking about building an online video network today you need to think about: Producing your own content (not just aggregating).

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TechCrunch LA

MARCH 27, 2020

Key to Ficto’s pitch to content creators is the company’s a smart contract system that automatically pays royalties to the show’s producers and talent based on how often their content is viewed.

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Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

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socalTECH

JANUARY 25, 2018

Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M Greenfly says the new funding will go towards technology, user acquisition, marketing initiatives, and new hires. in a Series B funding, the company said today. in funding. in funding.

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socalTECH

MARCH 12, 2013

What is it about the content delivery network market which has enabled Santa Monica-based EdgeCast to go from startup to over $100M in revenues in only a few, short years? We have 35 POPs all over the world, in every major market, and we have more than 6,000 customers today. Instead, they outsource to an expert like Edegcast.

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Both Sides of the Table

FEBRUARY 18, 2013

Global audiences of prosumer video producers will create content that is viewed by global audiences in numbers far in excess of traditional TV. The problem with the “long tail” content is that only the platform provider (ie YouTube) makes money. I repeat – free marketing. 200 million views. Summary Version.

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Both Sides of the Table

MARCH 3, 2013

Let me start by saying that Clayton is one of the most influential people on my thoughts about markets that led to both the concept behind my first startup and my main theses in investing. Obviously that barrier has been brought down with low-cost ability to capture, stream and distribute content over the Internet.

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socalTECH

MARCH 3, 2020

Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry.

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socalTECH

JUNE 9, 2014

We then acquire those videos directly from content owners. We''re taking that content, and publishing it on our licensing platform, which is much like a Getty Images for video. We find the content they want, and we user our technology and people to service the show. Lee Essner: That''s one of the competitive edges we have.

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Both Sides of the Table

JUNE 20, 2014

As you may know we co-lead the first round of financing of Maker Studios, the largest overall producer for online video content, along with Greycroft Partners. My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share.

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Startup Professionals Musings

APRIL 20, 2020

You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results. For example, the company GoPro makes cameras, yet now rarely ever talks about cameras in its marketing.

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TechCrunch LA

MAY 21, 2019

Despite billions of dollars in investment, and a sustained marketing push from some of the biggest names in the technology industry, virtual reality still doesn’t register with most regular consumers. Sitting at the intersection of these two market forces are companies like AmazeVR, which is hoping to beat the odds.

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TechCrunch LA

JANUARY 14, 2019

“The way I look at it… a lot of it is going to be like any kind of content studio,” says Peter Rojas, a partner at the New York investment firm Betaworks Ventures. “We’re looking more broadly at the issues around manipulated or faked content and how do you address that,” says Rojas.

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socalTECH

JULY 11, 2014

The really amazing this, is those deals are all user generated content, from our users finding the best deals on the Internet. The content is really amazing, and leverages the power of social, and applies that towards e-commerce and deals. We''re doing what Reddit does for content, and Google does for search. It''s amazing.

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socalTECH

OCTOBER 21, 2016

Los Angeles-based Wpromote , the provider of online marketing services led by Michael Mothner, said it is offering up a set of free workshops, courses, and discussions to nonprofits and charities. READ MORE>>.

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TechEmpower

JULY 24, 2023

How will you be taking this to market? What special data, content, APIs, etc., Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? How often is message content updated? How can we leverage AI to get our product to market faster? Free trials?

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Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. This is classic “Innovator’s Dilemma” market conditions. Why Middle Tail Content Means Big Business.

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