TechEmpower

NOVEMBER 13, 2023

Populating them can be hard work, especially when the content needs to be just right. Drop-off on the first page of an application is bad news. Instead of an empty box, the user gets one filled with content to use as a jumping-off point. If they like the content as-is, they can keep it; if not, they can change it.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

DECEMBER 8, 2013

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Marty Zwilling.

Content 114

Content Marketing Startup eBook 114

socalTECH

FEBRUARY 18, 2009

Los Angeles-based CrownPeak , a developer of software-as-a-service for web site management, announced this morning that the firm has launched a new product targeted at landing page management. The company also said that online marketing and design firm Imagistic is also using the software. READ MORE>>.

Product 100

Product SaaS Advertising Software 100

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Marketing 100

Marketing Content Advertising Custom 100

Startup Professionals Musings

OCTOBER 27, 2012

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Marty Zwilling.

Examples 93

Examples Content Marketing Entrepreneur 93

socalTECH

JULY 16, 2015

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. Readz is led by Bart De Pelsmaeker. READ MORE>>.

Woodland Hills 100

Woodland Hills Tool Mobile Marketing 100

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Inbound marketing requires that you be where your customers are, or they won’t find you or care.

Marketing 94

Marketing Social Media Technical Review Custom 94

Startup Professionals Musings

AUGUST 15, 2011

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Marty Zwilling.

Content 102

Content Tips Marketing Blogging 102

Startup Professionals Musings

SEPTEMBER 16, 2015

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Marketing 106

Marketing Startup Content Advertising 106

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly. Leverage blog content.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). If you sell widgets, and a user is searching for widgets, your ad will appear on the first page.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

NOVEMBER 27, 2021

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. Finalizing the web site validates your product plan and sales strategy. Viral marketing needs a website.

Web 139

Web Startup Sites Design 139

Berkonomics

AUGUST 28, 2014

Yes, most of that is from NetFlix and YouTube and others delivering entertainment content. But an increasing amount is now coming from web sites and YouTube videos created by companies looking for an edge in their marketing efforts. That time more than triples when videos are positioned to be delivered with just a home page click.

Netflix 166

Netflix Sites Content Entertainment 166

socalTECH

JUNE 12, 2017

arm of the Japanese technology giant Toshiba which develops copiers and printers, has rolled out the world's first copier which can product erasable, black and white prints. According to Toshiba, its new printer allows organizations to re-use paper, which can automatically erase all printed content on a page. READ MORE>>.

Organization 113

Organization Content Marketing Technology 113

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 67

Marketing SEM Startup Blogging 67

socalTECH

FEBRUARY 9, 2021

Talk about the market, when you say you're outside Google and Bing, explain what that means? A little history, we launched our product years ago, Search IQ. That product right now is on 2,000 publisher websites, it's sold under the SaaS model, and a lot of people on the free, ad-supported version. How has that affected you?

Advertising 203

Advertising Startup Google Commerce 203

Startup Professionals Musings

JUNE 26, 2020

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Quantify the market opportunity in business terms. You need both to survive.

Product 169

Product Summary Startup Examples 169

socalTECH

NOVEMBER 17, 2010

Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. READ MORE>>.

Platform 160

Platform Mobile Advertising Content 160

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Custom 100

Custom Customer Acquisition Technical Review 100

socalTECH

SEPTEMBER 19, 2014

Rachel Payne: FEM is a video discovery platform that provides quality, relevant video recommendations for any website, app, or content network that is seeking to drive more engagement around video. I was running the largest deals in the media and entertainment video area across many different Google products. What is FEM?

Google 233

Google Content Startup Venice 233

Startup Professionals Musings

OCTOBER 15, 2023

First of all, I will admit that there is some risk involved with talking to any potential investors, even with an agreement, just as there is risk in all the elements of your plan, product and market opportunity. Product details in the public domain can never be patented. Unsolicited proposals or requests for information.

Technical Review 101

Technical Review Patents Ideas Sample 101

socalTECH

NOVEMBER 17, 2011

I had been working on the digital teams and digital marketing side of the theatrical business, and had done lots of live events. Sara Bordo: Coming from the standpoint of wearing a marketing hat, I also had different insights into the opportunities out there. What is NowLive all about? What's unique about NowLive?

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

AUGUST 1, 2012

Last week, Los Angeles-based Chill (www.chill.com) made a stab at that, debuting a new front page meant to guide user to the most interesting videos on the web, through an easy-to-use interface. What's the whole new front page all about? It's exactly what it sounds like, a front page of video.

Startup 254

Startup Guide Redpoint Content 254

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What special data, content, APIs, etc. Major Phases / Major Features - What are the major features in the major phases for the product? Often this ties to marketing support. Do you transact immediately or on delivery of some product or service? Arbitrary new pages?

Develop 396

Develop Development Startup SEO 396

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 95

Marketing Startup SEM Blogging 95

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What special data, content, APIs, etc. Major Phases / Major Features - What are the major features in the major phases for the product? Often this ties to marketing support. Do you transact immediately or on delivery of some product or service? Arbitrary new pages?

Develop 384

Develop Development Startup SEO 384

Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly. Leverage blog content.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

socalTECH

AUGUST 3, 2012

One of the big questions in the content world has been: what's the right formula to make content creation profitable on the Internet? And, how do programs like YouTube's recent push to help fund original content channels on the site helping? What is IBN Sports? How much of your business model is centered around YouTube?

Content 212

Content Google Southern California Orange County 212

Startup Professionals Musings

AUGUST 29, 2015

Many people don’t post about their experiences, but still routinely check first to see what others are saying about the brand and the product online. That means your marketing must now include shopping apps, location-based services and mobile wallets. One example of this is Nike’s shoe size page.

Custom 103

Custom Customer Marketing Social Media 103

Startup Professionals Musings

FEBRUARY 1, 2021

First of all, I will admit that there is some risk involved with talking to any potential investors, even with an agreement, just as there is risk in all the elements of your plan, product and market opportunity. Product details in the public domain can never be patented. Unsolicited proposals or requests for information.

Ideas 159

Ideas Tips Technical Review Patents 159

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 90

Marketing Startup SEM Blogging 90

Both Sides of the Table

JUNE 20, 2014

As you may know we co-lead the first round of financing of Maker Studios, the largest overall producer for online video content, along with Greycroft Partners. My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share.

Invest 291

Invest Content Media Networking 291