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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. It’s part of our job to ask questions about their plans, challenge their assumptions, and suggest paths to success. After all, that’s what tech innovation is all about.

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6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi. The key is consistency.

Content 104
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Why Meg Whitman is Betting on Quibi as“The Da Vinci Code of Content”

Both Sides of the Table

Every year, a personal Upfront Summit highlight is getting to sit down with experts in a field I care about. raised (more on that later), and the A-list names they’ve signed up for their first batch of content, they’ve certainly raised a lot of expectations and more than a few opinions. They’re primarily thinking about 7 AM?—?7

Content 244
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

In today’s highly competitive ad environment, both content and data are kings. What can you tell us about MuteSix as an agency? Greg Gillman: We’ve been around for about nine years. For agencies that work with large brands, usually it’s more about impression buying versus performance buying.

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YouTube Pulling Back On Original Content

socalTECH

In a move that is expected to hit local content production in Los Angeles, YouTube is reportedly scaling back its plans on original content in a dramatic way, starting in 2020, according to a report. YouTube had been charging $12 a month for access to its original content and subscription content. READ MORE>>.

Content 113
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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I agree with YouTube (that they provide more (hosting, ad sales, etc.)

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. I believe growth hacking is about all of this. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it.