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Web Second, Mobile First

Both Sides of the Table

The titles were: Mobile First, Web Second. Mobile First, Web Second (continued). People forgot that Fred also wrote “Web Second.” ” So I’ve had to encourage an entire cohort of startups that I’ve met not to ignore the power of the web. Thus I endorse Web Second. then mobile is awesome.

Web 334
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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

Curtis is the former publisher of the Robb Report, which he sold back in 2015, and has a long history of operating media companies that have published such titles as Home Office Computing, Home Theater, Mobile Computing, Worth, and many others. To a content provider, that's something you have to pay attention to. That is amazing.

Media 150
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Demand Media Launches Long Form Article Effort

socalTECH

Santa Monica-based Demand Media , the online publisher which runs such sites as eHow.com, typeF.com, and LIVESTRONG.COM, said Thursday afternoon that it is launching a new effort focused on long-form web content. The firm said it is looking to engage feature writers to write long articles--"north of 850 words"--for its sites.

Demand 168
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. Tracking and performance reporting. The display side is called pay per action (PPA) or pay per lead (PPL). Keyword research and budget forecasting.

PPC 154
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Interview with Tom Grasty, Stroome

socalTECH

My partner is a documentarian and reports for the New York Times, Time, and Newsweek, and was given a story to write about for the New York Times, about the sounds that fish make , for their Science section. We got lots of traction on the web, and the story was picked up in many places. We grew out of an interesting use case.

Journal 187
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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV. A technology that will surely revolutionize how viewers interact with content and television in the very near future.

Screening 109
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The Misstep of Quora and The Importance of Trust Amongst Your Community

Both Sides of the Table

For example, I have had rigorous debates about the need to crack down on explicit online content – even in the face of lower growth. Were Facebook not already on a path to becoming a dominant part of the web, this crossing of the trust barrier might have dealt an existential blow. The guy was understandably pissed off.

Blogging 328