Berkonomics

NOVEMBER 24, 2022

So, when do we know which course to take? Been skewered for slow customer service? Leading players in one generation often do not transition well into the next, as they carry the burden of a large existing user base with demands for support, feature–functionality and attention that drain the resources of even larger companies.

Resource 156

Resource Competition Examples Customer 156

Berkonomics

JULY 31, 2014

These are still the driving focus behind most marketing courses, and deserve to be so. Use all the techniques you learn in marketing classes to drive demand. Higher demand results in higher prices – if there is limited supply. This is considered to be the producer-oriented model. D=Decrease costs.

Marketing 201

Marketing Demand Pricing Customer 201

Startup Professionals Musings

JULY 5, 2023

If you need help at this stage, look for a local university teaching online courses on entrepreneurship , or how to build a business plan. Usually these will not give you money, but will provide inexpensive expert mentoring and office services. Sometimes these will ask for 5%-15% of your equity for their support services.

Startup 122

Startup Funding Organization Incubator 122

socalTECH

JUNE 19, 2019

We spoke with ProGuides founder Sam Wang to better understand what the company does, and why users are joining its service and using its marketplace to find professional video game coaches. We started four years ago, and are based here in Los Angeles, and we now provide course for six games. What does ProGuides do?

Help 113

Help Coach Startup Tips 113

Startup Professionals Musings

AUGUST 28, 2022

Evidence is growing that consumers are willing to pay at least a small premium for sustainability, and have started to demand a discount for “un-sustainability.” By adding to perceived value, a company attracts more sophisticated and demanding customers less expensively and more quickly.

Organization 143

Organization Startup Pricing Customer 143

Both Sides of the Table

JUNE 28, 2018

My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.

Santa Monica 256

Santa Monica Funding Startup Course 256

Startup Professionals Musings

SEPTEMBER 15, 2021

Of course, investors still require a profitable business model, and the potential for high returns. The anecdotal evidence is growing that consumers are willing to pay a premium for sustainability, and have started to demand a discount for ‘un-sustainability.’ Startups can use social responsibility as a competitive advantage.

Startup 149

Startup Organization Customer Custom 149

Startup Professionals Musings

MAY 30, 2022

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Of course, not every entrepreneur wants to tackle this challenge. Of course, that means a new level of risk, giving up some control, and a new business plan. There is no free lunch. Install a real board of directors.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

OCTOBER 9, 2020

You need a faster and more flexible on-demand hiring strategy, based on the current gig-economy of remote freelancers, contract personnel, and specialists. That means starting your search through contract services sites, rather than conventional career hiring sites.

Competition 168

Competition Startup Demand Training 168

Startup Professionals Musings

AUGUST 7, 2022

The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business. In all cases, it’s more effective and less painful to do it as a planned process, rather than a crash course in survival. Real change demands new goals based on new market realities.

Course 127

Course IBM IBM Social Media 127

Both Sides of the Table

FEBRUARY 28, 2018

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. Many of us learned about substitute products in undergrad economics courses. Here are some ideas of what I believe matters.

Product 296

Product Course Customer Custom 296

Startup Professionals Musings

APRIL 12, 2023

Leading change is even harder, trying to balance the demands of the customers against the needs and expectations of employees. Of course, the end goal of leadership by influence is to get others to willingly engage and follow due to your knowledge, honesty, and heart, rather than because of your title.

Satisfaction 130

Satisfaction IBM IBM Summary 130

Startup Professionals Musings

OCTOBER 12, 2020

If you need help at this stage, look for a local university teaching online courses on entrepreneurship , or how to build a business plan. Usually these will not give you money, but will provide inexpensive expert mentoring and office services. Sometimes these will ask for 5%-15% of your equity for their support services.

Resource 171

Resource Startup Organization Incubator 171

Berkonomics

MARCH 14, 2019

Of course, we are speaking of increased valuation of your company when we speak of “wealth.” Is the product or service possible to produce at all, let alone economically enough to compete in the marketplace? Email readers, continue here…] Are you ahead or behind the market with your product or service?

Outsource Development 120

Outsource Development Ideas Resource Patents 120

TechCrunch LA

APRIL 6, 2020

There were, of course, those who used the opportunity to make a marketing push or pitch a story. The on-demand shuttle startup raised $400 million, TechCrunch learned. A city might dedicate its shuttle service to transporting goods or essential personnel. The response was overwhelming. I’m seeking something different.

Layoffs 136

Layoffs Startup Newsletter Santa Monica 136

Startup Professionals Musings

OCTOBER 23, 2021

Relevancy for an early-stage company is the discovery and understanding of the real addressable market for a product or service. Today’s ultracompetitive global environment demands that you make alliances early. Startups often pay lip service to strategic partnerships, but they schedule these efforts far down the road.

Education 151

Education Customer Custom Sales 151

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price. Of course reciprocity matters so they would all leap into action.

Marketing 379

Marketing Startup SEM SEO 379

TechCrunch LA

MAY 3, 2022

I also had custody of my 16-year-old sister, so I was managing my course load and taking these trips, and it was during one of the those rides that I thought there has to be a better way to do this. Obviously, there’s a huge demand for it, and it shouldn’t be this difficult to access high-quality convenient hair solutions.”.

Tool 179

Tool Customer Custom Marketing 179

Startup Professionals Musings

JANUARY 16, 2022

Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage. Design a product or service that you can sell. When their deep pockets went empty, Facebook stepped in, but demanded revenue from ads. Of course, growth is implied in every focus, and profit enables growth.

Platform 118

Platform Snapchat Startup Course 118

Berkonomics

JULY 26, 2018

Is your product or service one that responds to a customer need, real or perceived? In general, there are three types of products or services: those a customer needs, those a customer wants, an d those a customer believes he does not want or need. Can you, your sales people and your marketing staff answer this succinctly?

Sales 226

Sales Customer Custom Pricing 226

Startup Professionals Musings

FEBRUARY 24, 2020

Of course, it still pays to consider the impact of cultural norms and languages, as well as time zones, particularly in areas that present your image to customers, such as customer service. You can easily adjust services to control cash-flow. Contract employees know they have to perform well or they will be quickly replaced.

Outsource 123

Outsource Startup Technical Review Training 123

Startup Professionals Musings

DECEMBER 15, 2017

These authors are experts on customer service and customer experience, having helped hundreds of companies of all sizes. As a business owner, you have to take a hard look, with your customer hat on, at what you promise and imply to your customers in your advertising, marketing materials, and your customer service.

Customer 89

Customer Custom Demand Pricing 89

Startup Professionals Musings

NOVEMBER 23, 2019

Evidence is growing that consumers are willing to pay at least a small premium for sustainability, and have started to demand a discount for “un-sustainability.” By adding to perceived value, a company attracts more sophisticated and demanding customers less expensively and more quickly.

Organization 128

Organization Startup Pricing Customer 128

Both Sides of the Table

JUNE 9, 2013

You can of course view the presentation in SlideShare above or download it directly for free here. As I outlined in my talk, I believe the greatest Internet companies created over the past 15 years have been “deflationary” meaning they are driving down the prices or goods & services.

Marketing 361

Marketing Course Pricing Networking 361

Startup Professionals Musings

AUGUST 11, 2021

For example, many products are now offered by subscription, which was a concept from the services world. Of course, you must hire the right people and really listen to them, but don’t expect them to do your job. Of course, you must hire the right people and really listen to them, but don’t expect them to do your job.

Entrepreneur 171

Entrepreneur Ideas Examples Satisfaction 171

Startup Professionals Musings

OCTOBER 30, 2019

Of course, everyone thinks they know what it takes to make a great leader, and many books have been written about the subject. Having this bigger picture empowers you to better identify the areas where you need improvement, and set yourself on the right course to positively impact those around you. As a mindset, it’s a way of life.

Course 78

Course Coach Mentor Training 78

Berkonomics

OCTOBER 13, 2016

So when do we know which course to take? Been skewered for slow customer service? Leading players in one generation often do not transition well into the next, as they carry the burden of a large existing user base with demands for support, feature–functionality and attention that drain the resources of even larger companies.

Resource 120

Resource Competition Examples Customer 120

Tech.Co

JANUARY 3, 2022

It's no secret that a lot of people in America (and worldwide) were forced into some pretty unfavorable conditions over the course of the pandemic, and that's not to mention the millions of people who were already in under-served communities. Jeenie is looking to fix this problem by supplying language interpreters on demand.

Startup 200

Startup Invest FAQ Examples 200

Both Sides of the Table

FEBRUARY 7, 2013

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. In industry this is known as “yield management” and of course it needs to exist. The company was called Red Beacon.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

SEPTEMBER 1, 2019

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Of course, not every entrepreneur wants to tackle this challenge. Of course, that means a new level of risk, giving up some control, and a new business plan. There is no free lunch. Install a real board of directors.

Startup 97

Startup Sales Metrics Guide 97

socalTECH

DECEMBER 23, 2015

For today's thoughts, we have Lief Morin , founder and CEO of KeyInfo (www.keyinfo.com), a regional systems integrator which provides compute, storage and networking solutions and professional services for advanced software-defined data centers. And mid-course corrections are not bad things.

San Fernando 100

San Fernando Ventura Southern California SoCalTech 100

Tech.Co

JUNE 28, 2021

Of course, neither this original mission statement, nor its current one, actually reflect how Facebook profits as a business — it primarily sells adverts to users. The company mission statement is, of course, a way to seize attention externally, and focus team members on the end destination.

Startup 104

Startup Ideas Venture Capital Course 104

Startup Professionals Musings

DECEMBER 27, 2019

Of course, it’s never quite that simple, but I really like the authors outline of the six key building blocks that have driven Amazon growth since their early days, to keep their current market value hovering around a trillion dollars. Jeff Bezos has kept his focus on customers. The cost of being late is hard to recover.

Marketing 123

Marketing Technical Review Customer Custom 123

Startup Professionals Musings

DECEMBER 28, 2018

If you need help at this stage, look for a local university teaching online courses on entrepreneurship , or how to build a business plan. Usually these will not give you money, but will provide inexpensive expert mentoring and office services. Sometimes these will ask for 5%-15% of your equity for their support services.

Funding 94

Funding Startup Organization Incubator 94

Tech Zulu Event

APRIL 1, 2013

Learning experience includes: on-demand online video tutorial courses, live video-conference workshops, as well as individual online consultations, live workshops, and group programs. Creators can take any course of interest on-demand by purchasing it through our website. How does it work? Take us through your features?

Web 93

Web USC Course Guide 93

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. But I’m investing on the assumption you will be successful, of course. If you’re not successful then who cares.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JANUARY 6, 2019

Relevancy for an early-stage company is the discovery and understanding of the real addressable market for a product or service. Today’s ultracompetitive global environment demands that you make alliances early. Startups often pay lip service to strategic partnerships, but they schedule these efforts far down the road.

Startup 97

Startup Education Customer Custom 97