socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. We caught up with William to learn more about how his experience at Beachmint led to the creation of CampaignEQ and its ad optimization tools.

Advertising 203

Advertising CPC Tool Startup 203

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

DECEMBER 15, 2010

For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to. Tim, first off, for our readers who haven't heard of OpenX, explain what you provide to the market? They can sell those ads on a CPM, CPC, or CPA basis.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Startup Professionals Musings

MARCH 23, 2013

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Keyword research and budget forecasting.

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

FEBRUARY 1, 2011

The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. Can you talk about your background, for those who aren't familiar with what you've done? What is Aggregage? Robert Flynn: Yes.

Startup 162

Startup Content Advertising Sites 162

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Custom 164

Custom Customer Advertising SEM 164

Both Sides of the Table

MARCH 30, 2010

Naturally I’m excited about this investment or I wouldn’t have done it. It isn’t written by them or any marketing department – so please take it for what it is. So when I started talking with Evan Rifkin almost a year ago about the company he was planning to build, I was intrigued. I like that.

Mobile 282

Mobile Invest Company Companies 282