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53 Questions Developers Should Ask Innovators

TechEmpower

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

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ServiceNow Buys San Diego Specialist in Customer Experience, Design

Xconomy

ServiceNow (NYSE: NOW ), the Santa Clara, CA-based giant that provides cloud-based IT services, is boosting its emphasis on human-centered design with its acquisition of Telepathy , a San Diego specialist in customer experience and design. Financial terms of the deal were not disclosed.

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Rubicon Project Hails Growth, New Customers

socalTECH

The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, 2013, and that its customers now include more than 500 of the world''s premium publishers, including eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many others.

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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. As noted in Hacking Hacker News , the company previously dominated the mindshare of the web development community by facilitating the spread of a random posting on Hacker News.

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Nimble Links Contact Records, Web Pages

socalTECH

Nimble , the developer of web-based, contact management software, said Thursday that it has enhanced its software to allow users to link any web page to contact records in the product. The firm has been looking to bring contact management into the web-based, social age with its software.

Web
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Qualaroo Launches New Product, Helps Convert Web Visitors

socalTECH

Qualaroo , a developer of website conversion and analytics software which helps web businesses improve the experience and conversion of their visitors, has launched a new product. qualaroo website visitor conversion analytics survey convert customers analysis' The company--which is backed by $5.5M READ MORE>>.

Web
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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.