socalTECH

OCTOBER 25, 2012

Santa Barbara-based cloud deployment software developer RightScale said Thursday that it has added three new customers, bringing its total number of software-as-a-service providers to more than 100. RightScale's products work in public, private, and hybrid cloud environments. Impact of hte various deals was not disclosed.

Customer 157

Customer Custom Santa Barbara Education 157

Startup Professionals Musings

JANUARY 11, 2020

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends. Remember when you were a startup?

Customer 143

Customer Custom Examples IBM 143

Berkonomics

APRIL 8, 2021

How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Some apps, like Discord, attach a brand link to the bottom of each message so that every recipient can click upon the link and become a user of the product without further marketing by the company.

Sites 156

Sites Product Social Network Press 156

socalTECH

MAY 23, 2018

Playa Vista-based Appetize , which develops modern, tablet- and handheld-based point of sale (POS) systems, has added a number of high profile customers, and says it has seen record growth this year. The company's point-of-sale terminals and software are a significant upgrade from legacy point-of-sale terminals.

Customer 100

Customer Custom Sales Education 100

Startup Professionals Musings

OCTOBER 17, 2020

So why do I see some many funding requests for products along these lines? Other countries can provide e-commerce with different business models, outsource manufacturing at low cost, and a huge market for new products. I hear this term every day, wrongly applied to new social media site, or a new productivity tool.

Customer 167

Customer Custom Startup Outsource Development 167

Startup Professionals Musings

NOVEMBER 7, 2018

Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow. Product is “disruptive technology” or a “paradigm shift.”

Product 86

Product Marketing Education Examples 86

Both Sides of the Table

OCTOBER 14, 2013

I’ve been involved with technology product design in one form or another for nearly 25 years and seen one mistake consistently repeated. The single biggest mistake most product teams make is building technology for what they believe the user would want rather than what the actual end-user needs. Design products for your mom.

Product 408

Product Design Technical Review Screening 408

Berkonomics

MARCH 4, 2021

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. The answer is invariably ‘no,’ because the cost of evangelizing a new product is completely unknown.

Artificial Inteligence 240

Artificial Inteligence Marketing Press Resource 240

socalTECH

JUNE 30, 2021

Carlsbad-based DCN Dx, which provides point-of-care diagnostics development, products, and educational programming, said this morning that it has acquired IVD Vision, a developer of custom instruments and software for diagnostics systems. Financial details of the acquisition were not announced.

Education 113

Education Acquisition Software Customer 113

socalTECH

MAY 28, 2013

To bring that ability to name your own price on products, Los Angeles-based Greentoe (www.greentoe.com) recently launched, allowing consumers to name their own price to retailers of everything from electronics to baby products. Joe Marrapodi: GreenToe is a name your own price marketplace for products. What is Greentoe?

Pricing 273

Pricing Product Help Sales 273

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Educational. Visually appealing.

Customer 93

Customer Custom Marketing Tips 93

socalTECH

MARCH 1, 2018

As part of the lead in to the conference, and as a part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. We respond very quickly to all of our customers. Kevin Anderson.

Customer 113

Customer Custom Services Conference 113

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. If your solution alleviates a high level of existing pain, customers more readily change.

Product 95

Product Case Study Customer Custom 95

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. If your solution alleviates a high level of existing pain, customers more readily change.

Case Study 89

Case Study Customer Custom Study 89

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. If your solution alleviates a high level of existing pain, customers more readily change.

Case Study 174

Case Study Startup Customer Custom 174

Tech.Co

JANUARY 10, 2018

Purchasing products from a brand you trust can be more of an emotional buy, and trust is one of the key factors to attracting the female shopper. If they know a product is good enough for their family and children, they will share that information with friends. “Focusing on emotion is key when communicating with female customers.

Tips 71

Tips Customer Custom Dollar Shave Club 71

Berkonomics

FEBRUARY 18, 2021

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education.

Marketing 156

Marketing Demand Class Pricing 156

Berkonomics

FEBRUARY 25, 2021

Interview potential customers, hold focus groups, meet with existing customers. Attend trade show education sessions. And the first thing in marketing is to adapt your product or service to the needs of the marketplace. Memorize your use of “LALA”. Hire consultants. But listen! Listening does no good without action.

Marketing 156

Marketing Metrics Education Resource 156

socalTECH

JUNE 3, 2021

NEOGOV develops employee management software for state and local government, education, public safety, and other public sector customers, made available through software-as-a-service. The company was founded in 2000.

El Segundo 113

El Segundo Funding Equity Education 113

Startup Professionals Musings

NOVEMBER 7, 2011

New product startups rightfully begin with a heads-down focus on creating the ultimate product – whether it’s a new technology, a new look and ease of use, or a new low-cost delivery approach. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction.

Customer 90

Customer Custom Services Pricing 90

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Every entrepreneur assumes their product or service is so great that “word-of-mouth” will carry the day for them. Educational. Visually appealing. Conversation inviting.

Content 146

Content Newsletter Competition Writing 146

socalTECH

JUNE 15, 2021

sells its products into the office, retail, industrial, flexible workspace and the education sectors. Santa Barbara-based property management software developer Yardi announced today that it has acquired We Are Forge Ltd., We Are Forge Ltd. Financial details of the acquisition were not announced.

Santa Barbara 113

Santa Barbara Education Software Development Acquisition 113

Startup Professionals Musings

MARCH 5, 2023

Let me be a bit more specific on how follow-up trumps ideas for success in the key challenges of a startup, or any small business: Networking with investors, partners, and customers. They watch for formal follow-up to questions, demonstration of real product, and revenue results. Detailed product specifications and prototypes.

Startup 155

Startup Ideas IBM IBM 155

socalTECH

AUGUST 21, 2009

Playa del Rey-based Smart Action Company , the artificial intelligence startup headed by Richard Koffler, said this week that it has been selected by Technology for Business Corporation (TFB), a provider of computer-telephony-integration products. Financial details of the customer win were not disclosed.

Playa Del Rey 124

Playa Del Rey Artificial Inteligence Customer Custom 124

Tech Zulu Event

APRIL 10, 2013

Excellent customer service isn’t just something that happens from company to consumer. Customer service starts within a company. We all know about Zappos customer culture and their willingness to stay on a call with a customer for up to 10 hours. It’s the same effect you want on your customers.

Customer 97

Customer Custom Training Services 97

Startup Professionals Musings

OCTOBER 23, 2021

Relevancy for an early-stage company is the discovery and understanding of the real addressable market for a product or service. This is not the total opportunity out there, and not the total target market, but the subset of customers who have and will spend the money you need to cure their pain. A startup must gain balanced traction.

Education 151

Education Customer Custom Sales 151

socalTECH

FEBRUARY 12, 2020

The two are targeting the product for use by customers with healthcare, retail, corporate campuses and education, and utility environments. According to the two, the combined service provides a hybrid video surveillance solution for organizations looking to centralize their dispersed video surveillance operations.

Education 113

Education Organization Software Services 113

Startup Professionals Musings

MAY 25, 2014

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. They want a personable brand, before they will consider the product. Thus customers and partners rely more and more on personal engagement with people.

Customer 99

Customer Custom Startup Content 99

Startup Professionals Musings

JULY 23, 2023

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days. Keep it simple and short.

Startup 96

Startup Education Ideas Customer 96

InfoChachkie

SEPTEMBER 3, 2013

Better than Amazon''s customer experience for any brand" and "LinkedIn on Steroids.". Customer Segmentation. Yammer for Education) & explanatory (e.g., Every minute the executive team spends seeking funding is time they are not enhancing the company''s value prop or servicing its customers, partners and employees.

Product 208

Product Yammer Technical Review Google 208

socalTECH

NOVEMBER 20, 2019

Playa Vista-based Appetize , which develops cloud-based, point-of-sale (POS) software for enterprise customers such as stadiums and other venues, has named a trio of new executives, as it continues to grow its business. Appetize said that Ms. Avakian joined Appetize earlier this year, according to the company. READ MORE>>.

Chief Technology Officer 124

Chief Technology Officer Education Entertainment Sales 124

Startup Professionals Musings

OCTOBER 4, 2023

Most entrepreneur that fail are quick to offer a litany of constraints that caused their demise – not enough money, time, customers, or support from the right players. Startups funded by rich uncles rarely think about productivity. Subtraction leads to simplicity, better usability, and easier education of your customers.

Resource 112

Resource Ideas Competition Entrepreneur 112

TechCrunch LA

APRIL 5, 2022

Cake co-founders Hunter Morris and Mitch Orkis met while working together at another brand and bonded over what they saw was an unaddressed opportunity for sexual wellness products. “We It is also seeing 40% of its customers make repeat purchases. It is also seeing 40% of its customers make repeat purchases.

Los Angeles 169

Los Angeles Product Funding Education 169

Berkonomics

DECEMBER 31, 2020

The company created a product that could be delivered as a service to medical clinicians anywhere in the world, enhancing their ability to understand their patents’ problems and needs in less time, using the expertise built into an AI expert system created by the best minds in many medical specialties. How refreshing!

Equity 156

Equity Writing Education Research 156

Startup Professionals Musings

DECEMBER 31, 2012

New product startups rightfully begin with a heads-down focus on creating the ultimate product – whether it’s a new technology, a new look and ease of use, or a new low-cost delivery approach. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction.

Customer 90

Customer Custom Startup Pricing 90

Startup Professionals Musings

MAY 14, 2021

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. Here it is important to monitor customer feedback, as you may find one of these services could be a revenue source in itself.

Pricing 145

Pricing Startup Competition Examples 145

Startup Professionals Musings

DECEMBER 25, 2015

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Design 61

Design Product Customer Custom 61