category partnerships 
InfoChachkie
JULY 26, 2010
Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. This last category proved to be especially lucrative. True differentiator to each member’s products.
Both Sides of the Table
FEBRUARY 24, 2011
Silicon Valley (and Alley) has been super excited about the new category of “group text messaging&# and for valid reasons. You fish where your customers are. I know this category has gotten a lot of press. OK, that sounds like an interesting business, but nothing to write a freakin’ blog post about?
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Both Sides of the Table
MAY 5, 2011
I’m an entrepreneur at heart so I’m always inspired when I hear stories about innovation. It’s why my investment philosophy is called, “ the entrepreneur thesis.&#. He listed all of the product releases that were up coming, the customers that were in the pipeline and where he saw his competition moving.
Startup Professionals Musings
MAY 15, 2020
As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.
Both Sides of the Table
MAY 1, 2010
They mostly understand your company, your customers, your competitors and your market but never as precisely as you do. Here’s what I recommend: Create a Google spreadsheet listing your top customer prospects, biz dev prospects and other companies you would like to meet. Most partnerships are exactly that – partnerships.
InfoChachkie
FEBRUARY 24, 2011
Without their buy in, we don’t get the opportunity to interact with end customers. My brand marketing experience is making a big difference with our audiences since hospitality is all about a ‘brand experience’ and they want their stuff to look great, be a reflection of their brand and get customers excited.
InfoChachkie
JANUARY 23, 2019
However, the adjective “electric” was eventually dropped when all the devices in a product category utilized the technology. You’re not a SaaS entrepreneur, you’re a software entrepreneur. If the software does not reside on our customers’ servers, we won’t sell it.”. You’re not a SaaS investor, you’re a software investor.
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