Remove about
article thumbnail

Using Social Media To Deal With Customer Trolls

InfoChachkie

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Bipolar Reviewers. This pattern holds true for Tui Tai Expeditions.

article thumbnail

Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. What’s So Cool About Coull? When asked about Coull, Ophir Tanz, GumGum’s CEO candidly noted that, “ GumGum believes that the future of advertising will and should be integrated. Coull Offers Advertisers Video Skimlinks.

Customer 226
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Don’t Over Sell It.

Customer 195
article thumbnail

Coull Entrepreneurs Get More Customers

InfoChachkie

Coull Entrepreneurs Get More Customers. What’s So Cool About Coull? When asked about Coull, Ophir Tanz, GumGum’s CEO candidly noted that, “ GumGum believes that the future of advertising will and should be integrated. I promise I will never Tweet about rainbows, unicorns or that killer burrito I just ate. Share and Enjoy.

Customer 133
article thumbnail

Combustion Matters More Than Scale

InfoChachkie

Scaling normally occurs after a startup achieves product-market fit. Such fit exists when a profitable customer acquisition model can be repeatedly executed with consistent results and without the need of heroic efforts. Advertising - "We will monetize our customers via online ads.". Don''t Define Scale Too Early.

RSS 206
article thumbnail

Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

Their deep understanding of their customers, an uncompromising drive to create a quality product and the courage to ignore the music industry's formulaic approach to producing hits resulted in the creation one of the top selling non-compilation albums of all time.

Startup 269
article thumbnail

Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

Steve's first question was, “Who are our customers?" I) took the 300 latest cards, personally wrote a questionnaire and called 300 customers. SuperMac's main customer base were color desktop professionals. I also found out they only cared about four applications. We repackaged them and branded them as different products.

Marketing 271