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How to increase your valuation by reducing risk       

Berkonomics

In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. Professional investors will probe these five risk areas and make the decision to invest based upon comfort with each. Why reduce investor risk? Second: Market risk. Are you ahead or behind the market with your product or service?

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Reduce five risks: Increase your valuation

Berkonomics

Why five risks? In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. Professional investors will probe these five risk areas and make the decision to invest based upon comfort with each. Second: Market risk. . Are you ahead or behind the market with your product or service?

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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Customer 172
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Can you overcome five risks and create wealth?

Berkonomics

Especially if you are in the early stage of growing a business, these five risks can and often do derail entrepreneurs before realizing the riches of a great exit. In the creation of your enterprise, there are five principal risks you’ll need to navigate. So, let’s examine them and mitigate them. Make you wealthy someday.

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Address the five risks to increase your valuation.

Berkonomics

In the creation of a new enterprise, there are five principal risks to be addressed by the entrepreneur. Professional investors will probe these five risk areas and make the decision to invest based upon comfort with each. Email readers, continue here.] Third: Management risk. Second: Market risk.

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Should you battle the dragon? Or just avoid the encounter?

Berkonomics

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. Been skewered for slow customer service?

Resource 156
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Premature scaling can kill your business.

Berkonomics

The logic in this is simple: once a company has market share, other issues can be sorted out to monetize the market, make the company profitable, scoop up wavering competitors, or even sell the company to a larger firm looking for a large customer base. And it’s a contemporary problem. Why it’s so personal to me….