Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Design 105

Design Customer Custom Product 105

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

Startup Professionals Musings

SEPTEMBER 1, 2023

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Start with feedback from real customers, set measurable objectives, and make sure rewards and incentives are tempered by customer experiences, rather than only internal thresholds.

Customer 106

Customer Custom Startup Competition 106

TechCrunch LA

JULY 29, 2020

The two companies have announced a new partnership that will see Humana pushing Heal’s in-home and virtual care delivery services to the patients it covers and committing $100 million to spur the Los Angeles-based startup’s growth. “ We think we are… an accelerant for the adoption of those services.”

Services 244

Services Invest Demand Los Angeles 244

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 141

Marketing Startup Social Media Technical Review 141

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service. READ MORE>>.

Research 133

Research Marketing Santa Barbara Sales 133

socalTECH

MARCH 4, 2014

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

Demand 138

Demand Content Media Santa Monica 138

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

Product 424

Product Platform Advertising Acquisition 424

Startup Professionals Musings

FEBRUARY 17, 2020

Selling services has always been about relationships, but the challenges of building relationships with services clients have exploded. In addition, as every business becomes instantly global via the Internet, it’s virtually impossible for you to touch every customer personally. Relationships are a function of customer culture.

Services 128

Services Social Media Technical Review Media 128

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

Marketing 201

Marketing Demand Pricing Customer 201

TechCrunch LA

OCTOBER 27, 2020

Postmates is now rolling out what could be the biggest update to the company’s service in a long time — adding a retail option for users to shop local stores and for local merchants to set up a virtual on-demand storefront in the app. In fact, the online analytics service eMarketer projected a 10.5%

Sales 249

Sales Los Angeles Beverly Hills Demand 249

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Customer 100

Customer Custom Marketing Demand 100

TechCrunch LA

MAY 21, 2020

When former Bill Clinton speechwriter and political wunderkind Andrei Cherny launched Aspiration four years ago , the upstart fintech startup was one of Los Angeles’ early entrants into a financial services market dominated by players from Europe and the financial capital of the U.S. in New York City.

Los Angeles 245

Los Angeles Customer Custom Services 245

Startup Professionals Musings

MARCH 14, 2022

billion, now providing identity theft services for nearly 80 million users around the globe. Market your solution and user benefits, not the mysterious technology behind it. I know companies who collect sensitive data from consumers all the time, and still seem to keep a trusted image (Amazon.com, Ebay). Don’t take shortcuts on these.

Custom 137

Custom Customer Technical Review Symantec 137

TechCrunch LA

MARCH 29, 2021

an on-demand repair app for electric vehicle charging stations, has seen these issues firsthand. One customer assumed that poor usage rates at a particular station was due to a lack of EVs in the area, Terry recalled in a recent interview. . Demand for ChargerHelp’s service has attracted customers and investors.

Incubator 287

Incubator Outsource Development Los Angeles Startup 287

Startup Professionals Musings

JANUARY 11, 2023

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Sales people tend to remember the latest product when selling to clients, not the one best for that customer. Not always to good effect.

Marketing 119

Marketing Metrics Demand Statistics 119

TechCrunch LA

MARCH 27, 2021

Who knew building a vertical software as a service toolkit focused on home heating and cooling could be worth $8.3 In all, the new $500 million round likely sets the stage for a public offering later this year or before the end of 2022 if market conditions hold. Based in Glendale, Calif., Based in Glendale, Calif.,

SaaS 292

SaaS Glendale Statistics Los Angeles 292

Berkonomics

AUGUST 16, 2018

Markets and competitors change. Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development.

Marketing 120

Marketing Demand Media Entrepreneur 120

Berkonomics

FEBRUARY 28, 2011

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Cost push: labor or parts costs increase, causing the product or service to be priced higher without adding intrinsic value.

Demand 136

Demand Resource Pricing Study 136

TechCrunch LA

APRIL 26, 2022

that puts its 15-minute grocery delivery service in more than 14,000 Circle K convenience stores and Couche-Tard locations. At the time, the company raised $2 million, and Alexandrov said about the perceived competition, “The level of competition in this market in the U.S. We are creating new habits of customers. locations.

Funding 246

Funding Demand Los Angeles Competition 246

TechCrunch LA

SEPTEMBER 21, 2019

The company is actually based out of LA, too, but has completed its initial launch in Minnesota, where there’s greater demand for short-term bus travel. A big part of our mission is to get people comfortable on buses again as a viable alternative to air travel in certain markets.”. The business has closed a $3.85 is negative.

Services 207

Services Startup Venture Capital Redpoint 207

Startup Professionals Musings

DECEMBER 15, 2017

Have you ever noticed that some of your business owner friends get all the bad customers, and yours all seem fairly reasonable? I’m always amazed that, in my role as a business advisor, bad customers somehow seem to gang up on certain businesses. Unwilling or too cheap to spend for good service. Or is it the other way around?

Customer 89

Customer Custom Demand Pricing 89

Startup Professionals Musings

NOVEMBER 18, 2022

Selling services has always been about relationships, but the challenges of building relationships with services clients have exploded. In addition, as every business becomes instantly global via the Internet, it’s virtually impossible for you to touch every customer personally. Relationships are a function of customer culture.

Social Media 98

Social Media Technical Review Media Services 98

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. My simple answer is that they keep their focus on customers, rather than technology. Jeff Bezos has kept his focus on customers. Practice continuous bar-raising for your talent pool.

Marketing 123

Marketing Technical Review Customer Custom 123

TechCrunch LA

SEPTEMBER 13, 2021

When people talk about “online food delivery” services, chances are that they’ll think of the Uber Eats, Instacarts and Getirs of this world. GrubMarket got its start several years ago as one of many companies looking to provide a more efficient farm-to-table service.

Startup 249

Startup Platform Software Los Angeles 249

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. People attending marquee conferences with rock bands, prominent speakers, Gartner Group prognosticators and lots of other happy customers.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

TechCrunch LA

SEPTEMBER 30, 2019

The company used its overdraft protection service and money management display to shift customers’ focus away from the total balance that their account would show by giving them a sense of how much was actually left in their accounts once debits were included in their statements.

Company 262

Company Companies Startup Tips 262

Startup Professionals Musings

AUGUST 23, 2023

Every business owner and entrepreneur like you I work with wishes they could better predict product demand and sales, for managing inventory and long-term business planning. I was impressed with the analysis and recommendation offered in a recent book, “ Trust the Plan: Demand Management For Business Leaders, ” by Greg Spira.

Metrics 81

Metrics Demand Statistics Sample 81

TechCrunch LA

FEBRUARY 3, 2021

Good Eggs says that in the past year, revenue has grown to the nine figures (more than $100 million), hired more than 400 employees and nearly doubled its customer base. So the team was busy enough trying to operate a new warehouse, meet increased demand for grocery delivery and keep workers safe in the process.

Southern California 318

Southern California Orange County San Diego Commerce 318

Startup Professionals Musings

MARCH 4, 2019

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online.

Customer 85

Customer Custom Product Metrics 85

socalTECH

MAY 8, 2015

In a world awash with on-demand startups, Los Angeles-based Serviz (www.serviz.com) stands out--not because of the market segment it is tackling, but because it was founded by two, very experienced serial entrepreneurs-- Zorik Gordon and Michael Kline. Our vision is really to become the premier provider of on-demand home services.

Services 100

Services ReachLocal Demand Startup 100

socalTECH

SEPTEMBER 20, 2019

Culver City-based Clutter , which operates a technology-enabled, self storage service which picks up, stores, and retrieves your excess stuff on demand, has acquired an operator of self storage services in the New York market, The Storage Fox.

Culver City 124

Culver City Demand Acquisition Services 124

TechCrunch LA

OCTOBER 7, 2018

The Battle Is For The Customer Interface. But Alphabet’s investment team is far from the only group investing in the restaurant infrastructure as a service business. If anyone is aware of the massive market potential for leveraging on-demand services, it’s Kalanick.

Startup 279

Startup Los Angeles Demand Pasadena 279

Both Sides of the Table

MAY 20, 2020

Her argument is that if Uber buys Grubhub (which itself once merged with Seamless) it would mean that Uber Eats / Grubhub would control half the market and that with DoorDash the two together would control 90% of the market. So when delivery services came along many were willing to pay the fee to try and increase business.

SaaS 242

SaaS Customer Custom Technical Review 242

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196