Berkonomics

MAY 9, 2024

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. What can you prove as a barrier to entry for competitors? A strategic relationship with one or more of the largest customers? Where in industry life cycle?

Patents 156

Patents Pricing Ideas Marketing 156

Startup Professionals Musings

MARCH 16, 2019

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 107

Customer Custom Sales Social Media 107

Startup Professionals Musings

NOVEMBER 17, 2018

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. Display real customer value feedback versus value claims.

Customer 100

Customer Custom Social Media Training 100

SoCal CTO

OCTOBER 6, 2011

I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying. Customer Validation 101. Either: "That’s interesting.

Customer 227

Customer Custom CTO Coach Startup 227

Startup Professionals Musings

JUNE 11, 2023

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. Display real customer value feedback versus value claims.

Customer 131

Customer Custom Social Media Training 131

Both Sides of the Table

NOVEMBER 22, 2010

I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.&# I started saying this back in 2001/02, long before the era of Web 2.0, My philosophy emanated from my days of programming and later designing corporate software in the early 1990′s.

Design 325

Design Startup Web 2.0 Tips 325

Both Sides of the Table

NOVEMBER 23, 2010

I recently wrote a post about design simplicity where I encouraged technology design teams to think about “designing for the novice, configuring for the pro&# users. We all know a thing or two about project management so they had a pretty good feel what they wanted to build. One example is Quora. perspective.

Design 284

Design Product Screening Examples 284

Startup Professionals Musings

DECEMBER 2, 2016

In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. People are confused by multiple messages, and employees are frustrated trying to personalize customer experiences. Stewart and Patricia O’Connell.

Customer 94

Customer Custom Design Oracle 94

Berkonomics

AUGUST 18, 2016

As founder and CEO of the then public company, I was expert in several of the “clean” processes such as studio recording, record mastering, cover design and photo– lithography. All because I learned to sit in and understand the position, the workflow, and the challenges at each stage in the process of customer service.

Customer 120

Customer Custom Services Press 120

Both Sides of the Table

FEBRUARY 28, 2018

When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products. Here are some ideas of what I believe matters. What is it, really? So Why Does This Matter?

Product 296

Product Course Customer Custom 296

Tech.Co

SEPTEMBER 6, 2024

What’s more, in 2024 lots of grant programs are focused on improving equity throughout the business landscape, resulting in even more opportunities being open to minitory owned enterprises that have been faced with disproportionate barriers to funding. Get a huge 86% off Surfshark with this special tech.co

Design 148

Design Startup News Competition 148

Startup Professionals Musings

SEPTEMBER 9, 2018

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Whether you are an executive, an entrepreneur, a marketer, or a salesperson, it’s time to look beyond how you sell, and focus on how your customers buy.

Customer 94

Customer Custom Social Media Startup 94

Startup Professionals Musings

OCTOBER 22, 2016

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. Display real customer value feedback versus value claims.

Customer 97

Customer Custom Social Media Training 97

socalTECH

SEPTEMBER 26, 2014

Online job and career sites still seem to be in another decade, when it comes to both design--and user friendliness. Can a startup gain a foothold in the competitive market by designing the right UX and user experience to make a job and career site for everyone? What is Workpop? The company recently landed a $7.9M

Design 174

Design Sites Cornerstone OnDemand Startup 174

Berkonomics

NOVEMBER 12, 2020

Creating a new product in a relative vacuum is an exercise in complete trust that you know what’s best for the customer, perhaps even without interaction with such a customer. The first step : Involve potential customers early. And if so, what was the response? In what related universe?

Product 156

Product Customer Custom Ideas 156

Both Sides of the Table

NOVEMBER 1, 2009

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

Organization 280

Organization Customer Custom Tips 280

TechCrunch LA

APRIL 9, 2020

Dev shops were too expensive and on the verge of predatory, and cookie cutter builders don’t address the designs I had in mind,” Redman said. For small businesses, the plan is to charge $297 per month for app development and customization along with any future builds, hosting, and product support and maintenance.

Mobile 250

Mobile Develop Development Artificial Inteligence 250

Tech.Co

AUGUST 6, 2024

The Xero Beautiful Business Fund is an initiative designed to financially support small businesses all over the world. You also need to be a Xero customer to be in with a chance of winning. 🌎 Or appear as if you're in another country? Get a huge 86% off Surfshark with this special tech.co in funding up for grabs in total.

Startup 166

Startup News Design Funding 166

Startup Professionals Musings

SEPTEMBER 22, 2023

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. You have to start with hiring only people who are willing and able to make serious customer service happen.

Competition 99

Competition Services Startup Training 99

Berkonomics

SEPTEMBER 22, 2022

As founder and CEO of the then public company, I was expert in several of the “clean” processes such as studio recording, record mastering, cover design and photo lithography. All because I learned to sit in and understand the position, the workflow, and the challenges at each stage in the process of customer service.

Press 156

Press Hollywood Customer Custom 156

Startup Professionals Musings

OCTOBER 25, 2019

I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Other companies keep the focus on their customers, and seem to thrive on disruption, much less survive. They make it their top business priority to understand, anticipate, and gratify customers’ needs.

Customer 54

Customer Custom Technical Review Design 54

Startup Professionals Musings

APRIL 29, 2023

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Capture your “secret sauce.”

Startup 111

Startup Training Services Writing 111

TechCrunch LA

MARCH 2, 2021

But what started in the gaming world quickly spun out as the company slashed prices to $500 per month for its services. “ We were targeted to a small number of very premier customers. The pandemic also helped as artists who were cut off from their audiences began to explore alternative ways to reach fans — and make money.

Tool 315

Tool Commerce .Net Entertainment 315

Startup Professionals Musings

JANUARY 8, 2021

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. You have to start with hiring only people who are willing and able to make serious customer service happen.

Startup 154

Startup Training Customer Custom 154

Berkonomics

DECEMBER 15, 2016

From their book, “Designing for Growth,” they iterate a four question matrix, each with steps for creation through launch. What is the problem, the marketplace, the value added? What is the urgent need, the reason people will pay, the positive effect upon the enterprise by making this happen? What wows?

Design 120

Design Framework Ideas Customer 120

Berkonomics

MARCH 10, 2010

Your customers know what they want more than you do. Find one to teach you. This insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago.

Customer 149

Customer Custom Design Conference 149

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? You need to clearly convey what makes your startup the only choice for your customers.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

AUGUST 3, 2020

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Capture your “secret sauce.”

Startup 174

Startup Training Services Writing 174

Startup Professionals Musings

JULY 24, 2020

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change. Appeal to all your customer senses all of the time.

Customer 136

Customer Custom Social Media Startup 136

Both Sides of the Table

MAY 19, 2018

the most counter-intuitive fund-raising advice you’ll ever get I’m about to offer you some fund-raising advice that flies directly in the face of what most conventional wisdom will tell you. These collective sets of documents form the basis of what somebody looking at investing would call “financial due diligence.” It doesn’t.

Funding 336

Funding Venture Capital Startup Email 336

SoCal CTO

DECEMBER 19, 2012

He wanted to get input from me on what he's doing, and he wants to begin to ask developers what it would take to build his product. what do you mean? what format would you and the developer want that in? This should be an iterative process with advisors and customers providing feedback on the product.

Develop 354

Develop Development Technical Review CTO Coach 354

Startup Professionals Musings

OCTOBER 7, 2020

I would guess that most of you are early adopters , just by the fact that you are interested enough to come here and see what’s new in the business world. Every entrepreneur and startup loves you, but too many forget that every potential customer is not like you. All customer interfaces must be designed by Marketing.

Startup 141

Startup Customer Custom Design 141

Startup Professionals Musings

JANUARY 14, 2023

But what does that really mean? I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model.

Tips 135

Tips Invest Startup Outsource 135

Startup Professionals Musings

NOVEMBER 19, 2022

With today’s interactive social media and the real-time Internet, both customers and employees see inside your company easily, so you can’t hide your real company culture. At the same time relationship perceptions have become the biggest drivers to customer loyalty and employee engagement. Maintain a customer-centric focus.

Organization 119

Organization Social Media Guide Customer 119

Startup Professionals Musings

SEPTEMBER 3, 2023

Whether you are an entrepreneur starting a new business, or a corporate executive seeking to revitalize a mature business, the challenge is the same – to become the obvious choice within the hearts and minds of your customers, your employees, and your chosen communities. Assemble the best team to assimilate and design what is needed.

Company 116

Company Companies Customer Custom 116

Startup Professionals Musings

DECEMBER 20, 2020

Whether you are an entrepreneur starting a new business, or a corporate executive seeking to revitalize a mature business, the challenge is the same – to become the obvious choice within the hearts and minds of your customers, your employees, and your chosen communities. Assemble the best team to assimilate and design what is needed.

Customer 167

Customer Custom Satisfaction Marketing 167

Tech.Co

JANUARY 3, 2020

Customers are happy, clients are beaming, and the revenue just keeps rolling in. As well as making purchases incredibly easy for your customers (encouraging more sales) you can offer loyalty initiatives on the spot, and track crucial details from inventory numbers to best-selling products and employee performance.

Technical Review 91

Technical Review Software Review Social Media Platform 91