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Using Generative AI to Drive Corporate Impact

TechEmpower

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

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10 New Realities Drive The Customer Decision Process

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

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Grocery startup Mercato spilled years of data, but didn’t tell its customers

TechCrunch LA

A security lapse at online grocery delivery startup Mercato exposed tens of thousands of customer orders, TechCrunch has learned. The company fixed the data spill, but has not yet alerted its customers. Mercato raises $26M Series A to help smaller grocers compete online. You can also send files or documents using our SecureDrop.

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10 Key Principles To Drive Customer Decisions Today

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

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How to Know When to Sell vs. When to Market to Customers

Both Sides of the Table

You know exactly when you want to sell to this customer and presumably it’s this quarter! And when I say this I’m assuming that you’re already identified the customer pain and talked about how you’re uniquely qualified to solve their business problems. .” Which customers to target: Elephants, Deer or Rabbits ?

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LawKick: A Modern Way To Find Legal Help

socalTECH

Michael Chasin: LawKick.com is essentially a marketplace that makes it easier than ever to find legal help. How the website works, is the client goes to the website, and indicates what they need help with. Michael Chasin: The most challenging part of any startup is getting in front of people, and finding customers. READ MORE>>.

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Cirrus Insight Buys Attach.io

socalTECH

Irvine-based Cirrus Insight , which develops software for helping aid in sales followups, email marketing, and customer relationship management, has acquired Attach.io , a developer of real time document tracking software. Financial terms of the buy were not announced. was based in Knoxville, Tennessee. READ MORE>>.

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