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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. Experience using the product is only one stage.

Design 105
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6 Principles For Creating Great Customer Experiences

Startup Professionals Musings

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. Experience using the product is only one stage.

Customer 150
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8 Tactics For Every Entrepreneur To Manage Technology

Startup Professionals Musings

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Only one component of running a business is managing technology, but it is a critical component, so no entrepreneur can afford to ignore it or totally delegate it.

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“LALA” – A short lesson in marketing

Berkonomics

How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? Interview potential customers, hold focus groups, meet with existing customers. Attend trade show education sessions. There’s an answer for that. The title of this insight helps us find a formula: LALA.

Marketing 156
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5 Ways To Sample The Joy Of An Entrepreneur Lifestyle

Startup Professionals Musings

Even though I’m a big proponent of becoming an entrepreneur, it is definitely not for everyone. In my view, entrepreneur roles need to be planned carefully rather than made on the spur of the moment. Adopt the Silicon Valley entrepreneur family model. Test your entrepreneur instincts through crowdfunding.

Sample 126
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6 Marketing Tips To Attract Customers To Your Rollout

Startup Professionals Musings

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Educational. Visually appealing. Conversation inviting.

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What Makes an Entrepreneur? Four Letters: JFDI

Both Sides of the Table

(In case it’s not obvious it’s a play on the Nike slogan, “Just Do It.&# ) I believe that being successful as an entrepreneur requires you to get lots of things done. Entrepreneurs make fast decisions and move forward knowing that at best 70% of their decisions are going to be right. This paralyzes most people.