Berkonomics

FEBRUARY 11, 2016

Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. Email readers, continue here…] Consider the soon–to–be grandmother checking for gifts for her pregnant daughter. Still true, but with a big twist.

Marketing 120

Marketing IP Email Class 120

Berkonomics

AUGUST 24, 2017

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24-hour environment of hotel front desk operations.

Training 243

Training Resource Press Satisfaction 243

Berkonomics

NOVEMBER 18, 2021

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. The first crisis is financial, funding the business, development, inventory, and marketing. Email readers, continue here…] And the third predictable crisis is…. So, your business has begun to take off.

Class 156

Class Customer Custom Email 156

Berkonomics

NOVEMBER 25, 2021

First, there is market risk. Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur. Mitigating market risk is not easy. Not only is the enterprise threatened, but confidence is shaken among employees, suppliers, even customers.

Competition 156

Competition Marketing Class Product 156

InfoChachkie

APRIL 29, 2013

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Bipolar Reviewers. This pattern holds true for Tui Tai Expeditions.

Social Media 213

Social Media Customer Custom Media 213

Berkonomics

DECEMBER 28, 2017

And yet, such relationships properly used and never overused, can quickly and precisely help a CEO cut through delays in government agencies, speed the process of product planning and ultimate release, aid in positioning in the market and help the CEO avoid a myriad of mistakes that could prove costly in time and money.

Class 243

Class Organization Activity Customer 243

Berkonomics

AUGUST 2, 2018

This week, we continue our series on marketing and positioning. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Email readers, continue here…] WalMart is known for lowest prices, often for identical merchandise found in other stores for more.

Pricing 226

Pricing Competition Examples Class 226

Tech.Co

JUNE 3, 2022

With it, customers can quickly use contactless payment, giving consumers an easier shopping experience while helping sellers use the Square system with even less friction. Square is one of the biggest POS systems on the market for retailers and restaurants alike, while Apple is one of the biggest tech giants.

News 154

News Newsletter Sales Tips 154

Berkonomics

JUNE 4, 2020

Email readers, continue here…] In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions. The point is that once your company is stable at or above the breakeven point, one incremental unit generates robust increases in net profit. Back to the incremental unit.

.Net 156

.Net Sales Tool Email 156

Berkonomics

APRIL 13, 2017

Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large a total market? Email readers, continue here…] Can you dominate that market?

Patents 291

Patents Pricing Ideas Marketing 291

Berkonomics

JULY 11, 2013

Email readers, continue here.] The major focus that used to be in using the direct mail business to drive sales is now focused upon email marketing campaigns, social networking marketing, building buzz, and location-based sales using tools to recognize shoppers at the point of sale.

.Net 207

.Net Sales Tool Social Network 207

InfoChachkie

APRIL 25, 2011

If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. I have used Guy’s previous book, The Art Of The Start (Art ), in my UC Santa Barbara New Venture Creation class for the past five years. Form Friendships.

Technical Review 279

Technical Review Blogging Class Entrepreneur 279

Berkonomics

MAY 27, 2021

Email readers, continue here…] Each board member is legally tasked with two duties: the duty of care, and the duty of loyalty: care for the living entity that is the corporation itself, and loyalty not to the board member’s constituency, but to the corporation itself. What are the legal responsibilities of board members?

Resource 156

Resource Acquisition Class Help 156

Berkonomics

JUNE 2, 2015

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. Email readers, continue here…] The first crisis is financial, funding the business, development, inventory, and marketing. So your business has begun to take off. Don’t be alarmed by this next statement.

Class 120

Class Customer Custom Email 120

Berkonomics

JUNE 18, 2015

First, there is market risk. Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur. Mitigating market risk is not easy. Email readers, continue here…] Second is product risk. Here are risks you can address.

Competition 120

Competition Marketing Class Product 120

Both Sides of the Table

JANUARY 14, 2014

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). It’s why opt-in marketing databases can be so incredibly valuable for companies like Gilt Groupe, One King’s Lane and AdoreMe. People don’t want to speak to customer service reps. PHONE CALLS.

Email 339

Email SaaS Venture Capital Google 339

Berkonomics

APRIL 13, 2010

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24 hour environment of hotel front desk operations.

Training 159

Training Resource Press Satisfaction 159

Berkonomics

JULY 19, 2011

In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. Many other PC vendors flooded the market, including an uncounted number of “white box” manufacturers who created systems out of components imported from Asia. Email readers, continue here.]

Pricing 184

Pricing Networking IBM IBM 184

Berkonomics

JULY 26, 2010

And yet, such relationships properly used and never overused, can quickly and precisely help a CEO cut through delays in government agencies, speed the process of product planning and ultimate release, aid in positioning in the market and help the CEO avoid a myriad of mistakes that could prove costly in time and money.

Class 120

Class Organization Customer Custom 120

socalTECH

MAY 7, 2010

Marc Friedmann: SciVee serves the STM - Science, Technical, Medical - market. It's largely a publishing market, and has been around for hundreds of years. We provide rich media to the STM market. The challenge is, like with any mature business, is figuring out how to stimulate the market. That's what SciVee is focused on.

Journal 124

Journal Technical Review UCSD Web 124

InfoChachkie

SEPTEMBER 28, 2011

Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. I even plan to use it in my upcoming UC Santa Barbara Entrepreneurial Selling class. In Art Of The Start , you encourage your readers to be responsive and to strive to return emails within 24-hours. It’s not that I am visionary or brilliant.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

InfoChachkie

DECEMBER 10, 2012

The innocuous post, which was simply titled " Divshot " generated over 110 comments and was awarded nearly 200 points by Hacker News' notoriously jaded readers. The team subsequently earned a coveted position in Launchpad LA's current accelerator class after winning the Crowdstart LA competition. You definitely have a nice start.

News 198

News Sites Startup RSS 198

Both Sides of the Table

AUGUST 14, 2011

Journalists write stories that have an appeal to readers whether the accusations have merit or not. Understand the Gravity of the Situation for Your Customers. The obvious starting points to think to yourself are: Has something happened that fundamentally affects my customers or partners? Make the story be about your market.

Startup 329

Startup Press Training Media 329

Berkonomics

FEBRUARY 14, 2011

There are four basic ways to increase the cash position of a company: inject cash through borrowing or investment, decrease spending or payments on debt, increase efficiency of operations, and increase revenues or advance payments from customers. Email readers continue here.] Let’s examine decrease in spending first.

Services 159

Services Statistics Startup .Net 159

Both Sides of the Table

JULY 25, 2010

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. John gave me the book after I spoke at his entrepreneurship class at UCSB. No cookies for guessing which reason they use to market to us.

Guide 293

Guide Funding Venture Capital Technical Review 293

socalTECH

NOVEMBER 25, 2008

Unlike Walmart, you don't have to walk through a reader or interrogator, because we have an active tag with a five year asset life, saying here I am. Who are the typical customers for your products? We've got a nice API with ties to the enterprise class applications. Our RFID tags have their own battery power.

Startup 113

Startup CTO Hire Resource Venture Capital 113

Both Sides of the Table

OCTOBER 22, 2009

Only Hire A+ People Who Punch Above Their Weight Class. I believe that you should always hire people are are looking to “punch above their weight class,&# which means to hire people who want to be one league above where they are today. Weight Class : Let’s take sales. I’m not one of those. Your solution?

Startup 327

Startup Sales Class CIO 327

Berkonomics

NOVEMBER 13, 2014

Email readers, continue here.] Each board member is legally tasked with two duties: the duty of care, and the duty of loyalty: care for the living entity that is the corporation itself, and loyalty not to the board member’s constituency, but to the corporation itself. The average board for a company taking outside investment money is five.

Resource 222

Resource Acquisition Class Help 222

socalTECH

JUNE 15, 2011

For our readers who haven't yet heard of your company, what's the idea behind StarGreetz? It literally lets them talk to their customers in a never-before way, on a one-on-one basis. Based on those three inspirations, I wanted to build a company that allows brands and celebrities to speak to their customer in a unique manner.

Entertainment 159

Entertainment Startup Class Santa Barbara 159

InfoChachkie

JULY 21, 2011

We see two markets. You decide how much you want to invest in your employees and then you give your employees the control to build a custom perk package for themselves. Every day, let’s learn from our customers, and I did that in Iraq. We brought in 10 – 20 people in each class. We save you a ton of time.

Summary 246

Summary Tips Sales Entrepreneur 246

InfoChachkie

JULY 14, 2009

As discussed in Inventors vs. Innovators , most entrepreneurs iterate on preexisting ideas to the point that the inventions represent marketable value propositions upon which sustainable companies can be created. Excel at classes that interested you and perform poorly in those which did not. Partake in high-energy, extreme sports.

Entrepreneur 153

Entrepreneur Ideas Writing Startup 153

SoCal CTO

AUGUST 3, 2010

5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 I just reviewed several hundred startup pitches for Capital Factory. Interesting patterns emerged: Everyone makes the same classes of error. That’s @MeganBerry to you, blogger and social media expert, marketing manager of Klout.com.

Startup 217

Startup Venture Capital Blogging Software Review 217

Both Sides of the Table

MAY 7, 2011

Background: Joel Spolsky studied Computer Science at Yale University (class of 1991). The important lesson in order to gain market share was that in order for new users to try Microsoft Excel, they had to be able to work with the files their coworkers were creating. A product manager is responsible for: Talking to customers.

Software Review 285

Software Review Software Blogging Startup 285

InfoChachkie

FEBRUARY 24, 2011

To what extent have you been able to leverage your experiences as a brand marketer to effectively address the differing concerns of these constituents, without utterly confusing your message? Without their buy in, we don’t get the opportunity to interact with end customers. We’re positioned well to scale.”. Droid or iPhone?

Startup 233

Startup Design Mobile Social Network 233

Both Sides of the Table

JULY 12, 2016

They thought factories were a threat to custom assembly of products and ultimately to the agrarian way of life (as more people were moving to urban environments). The Luddites would ruin machinery by “throwing a spanner in the works” (or a monkey wrench to the American reader). It’s actually more complicated than that.

Education 150

Education Resource Class Course 150