Remove great-expectations
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Greatly exceed early customer expectations.

Berkonomics

First customers are critical. Greatly exceed expectations at all costs. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product.

Customer 243
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6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Here are some basic principles from my own experience that will improve your odds and keep you on the right track: Recognize that you are not the market.

Customer 109
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Greatly excceed your customer expectations.

Berkonomics

First customers are critical. Greatly exceed expectations at all costs. There is so much history behind this insight, and so many stories that illustrate this point. Capture every compliment and ask if you can use it for marketing purposes. Make your customer a partner in the process.

Customer 149
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10 New Realities Drive The Customer Decision Process

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 136
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8 Ways The Stakes Are Higher On Customer Expectations

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

Customer 171
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6 Steps To Providing Exceptional Customer Experiences

Startup Professionals Musings

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. They expect to be surprised and delighted as well by their pre-purchase experience and post-purchase interactions. Your competition is global, so today’s customers are demanding world-class service.

Customer 106
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Are you meeting your customer’s expectations?

Berkonomics

First customers are critical. Greatly exceed expectations at all costs. Your first customers for any product or service form your reference base, the important group of allies that your marketing and salespeople rely upon when attempting to create buzz and make a mass market for a new product.

Resource 156