article thumbnail

How powerful has new media advertising become?

Berkonomics

Owned media comes from the databases you own, such as your company’s web site, email newsletters, profiles in social media, or apps you have created requiring registration or download. Expand your definition of advertising to include four, not just two methods of finding your potential customers.

article thumbnail

9 Innovative Startups To Watch For in 2024

Tech.Co

Sign up to Tech.co's weekly newsletter today Please fill in your name Please fill in your email Subscribe By signing up to receive our newsletter, you agree to our Privacy Policy. However, its unique-for-the-industry monthly subscription model has helped it maintain healthy profits from its loyal customer base in 2023.

Startup 210
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MediaPass Wins New Publisher, RightWisconsin

socalTECH

MediaPass has just added another customer looking to use the firm to help drive its subscription business, the Journal Broadcast Group, which owns and operates 35 radio stations and 15 television stations. MediaPass said that the Journal Broadcast's RightWisconsin , a political site, is using MediaPass for a new, paid subscription system.

Journal 185
article thumbnail

7 Keys To Making Many Millions In A Business You Love

Startup Professionals Musings

Nice to have” sites like Facebook and Twitter look attractive, but they are much higher risk, and a thousand fail for every one that succeeds. Provide website forums to help customers solve their own problems. Use free e-commerce software and services like PayPal before building an expensive customized solution.

article thumbnail

Curating The Web Using PublishThis, with Matt Kumin

socalTECH

If you're a web publisher, or even a brand developing your own outreach to customers through a newsletter or microsite, how do you efficiently gather and curate all of the news and information out there? Prior to starting PublishThis, I was the General Manager for Edmunds.com, the automotive site here in Santa Monica.

Web 237
article thumbnail

Four ways to find new business in the new year

Berkonomics

Owned media comes from the databases you own, such as your company’s web site, email. newsletters, profiles in social media, or apps you have created requiring registration or download. Expand your definition of advertising to include four, not just two methods of finding your potential customers.

article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164