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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. question in sales. This is a very important to do when you first start a company.

Sales 393
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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.

Sales 382
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

Turn Your Organization Inside Out. As organizations we have become more open and I believe this is great for businesses and their customers. In the first 4 years of running BuildOnline we were an “Outside In&# organization. The Outside In organization had a one-way flow. Back then it seemed foreign.

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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. In a small to mid-sized organization this is likely the CEO or perhaps a COO or SVP.

Sales 375
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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Cornerstone OnDemand Chops Sales Staff, Shuffles Sales Head

socalTECH

Santa Monica-based Cornerstone OnDemand , which develops human capital management and employee learning software, has cut its sales head count, and shuffled its sales and services organizations, the company said late Wednesday.

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8 Ways To Increase Worker Buy-In And Customer Service

Startup Professionals Musings

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Keep your team happy to create engaged customers. Build relationships and stop surveying customers.

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