Customer Organization Technical Review 
Both Sides of the Table
NOVEMBER 1, 2009
Turn Your Organization Inside Out. As organizations we have become more open and I believe this is great for businesses and their customers. In the first 4 years of running BuildOnline we were an “Outside In&# organization. The Outside In organization had a one-way flow. Back then it seemed foreign.
Both Sides of the Table
DECEMBER 7, 2014
I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. You’d be very wrong. Contrast that with a VC conversation I had.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
JANUARY 17, 2015
This is the mysterious and dreaded due diligence process, which can kill the whole deal. Some entrepreneurs do very little to prepare for due diligence, assuming all the talking has already been done, and the business plan and results to-date tell the right story. Visit reference customers, partners, and vendors.
Both Sides of the Table
JULY 26, 2010
Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. It influenced a generation of tech marketers. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below.
Both Sides of the Table
AUGUST 17, 2014
I could have listened to her for hours as many of her lessons were ones I hadn’t heard before such as how she used online gaming when she was younger as a way of both teaching herself tech as well as learning to lead remote teams. Nanea Reeves has a storied career in senior leadership roles at technology companies.
Both Sides of the Table
DECEMBER 17, 2013
If you don’t have a good sales methodology already in place in your organization you might try reading that last link. Calling high means reaching the highest level appropriate person in an organization that you can reach to hear your pitch. In a small to mid-sized organization this is likely the CEO or perhaps a COO or SVP.
InfoChachkie
APRIL 21, 2011
Part I of this series describes the 360-review that I conducted at a growing, dynamic SaaS business which has recently graduated from the startup stage and entered the early-growth phase. One of the most compelling conclusions I drew from the reviews is that both Founders need delegate more of their day-to-day tasks.
Expert insights. Personalized for you.
280 
Let's personalize your content