Startup Professionals Musings

MARCH 11, 2014

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Entrepreneur of the Year” finalist. Remember, customers are the reason you do what you do.

Custom 98

Custom Customer .Net Competition 98

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. If your solution alleviates a high level of existing pain, customers more readily change.

Case Study 89

Case Study Custom Customer Study 89

Startup Professionals Musings

APRIL 26, 2015

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Entrepreneur of the Year” finalist. Remember, customers are the reason you do what you do.

Custom 100

Custom Customer .Net Competition 100

Startup Professionals Musings

JULY 30, 2021

The recent pandemic was a strong signal for change, and I see most of you entrepreneurs and business owners responding to the business changes required and new opportunities presented. Here are some key strategies that I recommend to prompt you when changes to your business may be required: Look for a changing customer sense of value.

Marketing 162

Marketing Social Media Metrics Custom 162

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. If your solution alleviates a high level of existing pain, customers more readily change.

Case Study 174

Case Study Startup Custom Customer 174

Startup Professionals Musings

JANUARY 6, 2020

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. In my experience, the top candidates will include the following: What if you have to cut your targeted price? Pricing is always a tricky issue.

Startup 123

Startup Pricing Sample Custom 123

Startup Professionals Musings

OCTOBER 7, 2022

One of the big questions that every entrepreneur struggles with is how much funding they should request from investors in the first round. Angel investors will perk up if you have a prototype or a few real customers, while venture capitalists will likely choose to wait until you have achieved several million in revenue or customer count.

Funding 121

Funding Startup Equity Invest 121

Startup Professionals Musings

APRIL 7, 2023

Entrepreneurs looking for investor funding often fail to realize that all money comes with strings. For example, if you have watched the Shark Tank TV series, you probably noticed that the Sharks always ask the entrepreneurs for their intended “use of funds.” Make your focus and priorities clear.

Tips 91

Tips Funding Startup Invest 91

Startup Professionals Musings

OCTOBER 23, 2022

As an advisor to entrepreneurs and a technologist, I’m happy to report that the tide may be turning, and we are experiencing a new era of opportunity for entrepreneurs, and a new appreciation of the power of the digital world. In his classic book, “ Digital Context 2.0: Norton, Ph.D., Context-comfortable consumers – 27 percent.

Social Media 107

Social Media Tool Google Yahoo 107

Startup Professionals Musings

NOVEMBER 23, 2019

Many entrepreneurs still don’t understand that building a business culture today of doing good, like helping people (society) and planet (sustainability), is also a key to maximizing profit. Employees and customers alike are looking for meaning, not simply employment and commodity prices. Doing business is a human process.

Organization 128

Organization Startup Pricing Custom 128

Startup Professionals Musings

MARCH 18, 2015

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. Another example is seeing substitute versions of a product, like eBooks, for a low price displacing hardcover books. Marty Zwilling.

Entrepreneur 106

Entrepreneur eBook Metrics Startup 106

Startup Professionals Musings

JUNE 20, 2022

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. Another example is seeing substitute versions of a product, like eBooks, for a low price displacing hardcover books.

eBook 111

eBook Metrics Examples Startup 111

Startup Professionals Musings

MAY 15, 2020

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170

Marketing Startup Examples Custom 170

Startup Professionals Musings

AUGUST 10, 2022

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. Many smart people I know fall into the category of “idea” people. Pay attention to all.

Mentor 133

Mentor Startup Custom Customer 133

Startup Professionals Musings

DECEMBER 31, 2018

Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. Competitors tend to focus on price and other variations to existing offerings. Redefine your product to reach a new category. Too many businesses only think of new products when in crisis mode.

Examples 99

Examples IP Acquisition Social Media 99

Startup Professionals Musings

SEPTEMBER 11, 2021

One or more of the following parameters are viewed by most investors as traction indicators, but good entrepreneurs are often creative and define their own to supplement these: Start with sales to-date for a priced offering. One customer is not traction, and beta tests with a thousand customers at no cost don’t count.

Startup 121

Startup Metrics Custom Customer 121

Startup Professionals Musings

JANUARY 4, 2020

One of the big questions that every entrepreneur struggles with is how much funding they should request from investors in the first round. Angel investors will perk up if you have a prototype or a few real customers, while venture capitalists will likely choose to wait until you have achieved several million in revenue or customer count.

Startup 135

Startup Equity Invest Funding 135

Startup Professionals Musings

JULY 12, 2020

Entrepreneurs looking for investor funding often fail to realize that all money comes with strings. For example, if you have watched the Shark Tank TV series, you probably noticed that the Sharks always ask the entrepreneurs for their intended “use of funds.” Make your focus and priorities clear.

Startup 134

Startup Invest Social Media Examples 134

Both Sides of the Table

MAY 4, 2013

What price? Because entrepreneurs often went to lawyers at their earliest stages to get their company registration done. Entrepreneurial lawyers like Don Lee , Dave Young or Ted Wang are good at sussing out which entrepreneurs are high potential. I asked for intro’s from entrepreneur friends. What stage?

Venture Capital 347

Venture Capital Startup Pricing Invest 347

Both Sides of the Table

MAY 4, 2013

What price? Because entrepreneurs often went to lawyers at their earliest stages to get their company registration done. Entrepreneurial lawyers like Don Lee , Dave Young or Ted Wang are good at sussing out which entrepreneurs are high potential. I asked for intro’s from entrepreneur friends. What stage?

Startup 361

Startup Venture Capital Pricing Technical Review 361

Startup Professionals Musings

OCTOBER 9, 2015

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. The price of entry can be less than $10,000, so the competition is huge and growing rapidly. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly.

Startup 98

Startup Platform Pricing Netflix 98

Startup Professionals Musings

FEBRUARY 28, 2015

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. The way to start is with a sample financial model, freely available from many sources on the Internet, such as this one from Entrepreneur.

Startup 103

Startup Pricing Sample Custom 103

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164

Custom Customer Advertising SEM 164

Both Sides of the Table

JUNE 22, 2011

This was an audience of mostly first-time entrepreneurs. I spoke about how Amazon Web Services deserves far more credit for the last 5 years of innovation than it gets credit for and how I believe they spawned the micro-VC category. It is great for entrepreneurs and great for VCs. I believe that. Fair enough. That’s fine.

Pricing 309

Pricing Marketing Startup Venture Capital 309

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. If your solution alleviates a high level of existing pain, customers more readily change.

Product 95

Product Case Study Custom Customer 95

Both Sides of the Table

FEBRUARY 7, 2013

And I had been telling my partners for a couple of years that I thought Ethan was one of the more talented entrepreneurs I had come across in San Francisco. We generally have a policy to only fund entrepreneurs once the first version of a product has shipped or it near to shipping. We like to be able to see the concept.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

socalTECH

MAY 30, 2019

Richards--a serial entrepreneur who has been involved in a number of technology companies here, including NTI Group (sold to Blackboard), Internships.com, MP3.com, Now we have a thousand large companies into it, and if you name a big company, they're a customers of ours, from Starbucks to NASA. That's been very effective.

Content 193

Content Social Network Coach Help 193

Startup Professionals Musings

APRIL 20, 2014

Many entrepreneurs still don’t understand that building a business culture today of doing good, like helping people (society) and planet (sustainability), is also a key to maximizing profit. Employees and customers alike are looking for meaning, not simply employment and commodity prices. Doing business is a human process.

Startup 91

Startup Organization Pricing Custom 91

Startup Professionals Musings

NOVEMBER 21, 2016

Others, like Guy Kawasaki , have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent enhancements or omissions that can kill your deal. Lead with your intent to offer the solution free to customers. Of course, customers love free, but investors hate it. Skip the hype.

Funding 98

Funding Startup Innocal Entrepreneur 98

Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). The “product” value is difficult to quantify, the costs are nebulous, and entrepreneurs have to clone themselves to scale the business.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

DECEMBER 19, 2017

Many entrepreneurs still don’t understand that building a business culture today of doing good, like helping people (society) and planet (sustainability), is also a key to maximizing profit. Employees and customers alike are looking for meaning, not simply employment and commodity prices. Doing business is a human process.

Startup 59

Startup Organization Pricing Custom 59

Both Sides of the Table

DECEMBER 27, 2011

” I mention journalists here because they perpetuate the myth that focusing on profits is ALWAYS the right answer and then I hear many entrepreneurs (and certainly many “normals”) repeating the same mantra. I have had this discussion with many a first-time entrepreneur. If you don’t, somebody else WILL!”

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

MARCH 7, 2015

One of the big questions that every entrepreneur struggles with is how much funding they should request from investors in the first round. Angel investors will perk up if you have a prototype or a few real customers, while venture capitalists will likely choose to wait until you have achieved several million in revenue or customer count.

Help 104

Help Startup Equity Entrepreneur 104

Both Sides of the Table

JUNE 17, 2017

I often ask entrepreneurs to consider, “What’s your objective? I want to understand how many units the company is selling, whether this is increasing over time and how well they’re doing at retaining the customers that they do acquire. This is precisely why large Internet categories often produce “winner takes most” outcomes.

Startup 227

Startup Venture Capital Sales Course 227

Both Sides of the Table

JULY 29, 2010

We received so much positive feedback from our This Week in Venture Capital show walking through valuation calculations & term sheets that we decided to do a Q&A show this week to address topics that entrepreneurs want to learn about. on the entrepreneur side of the table) when I raised at too high of a price.

Venture Capital 282

Venture Capital Capital Startup Pricing 282

Startup Professionals Musings

OCTOBER 5, 2015

I challenge any entrepreneur, for example, to define the difference between "seed-stage" and "early-stage" financing. Asking for early-stage money before you have customers and revenue will likely kill your credibility with real investors. Most investors won’t touch a first-time entrepreneur at this stage.

Funding 104

Funding Venture Capital Startup Seed Funding 104

Both Sides of the Table

JANUARY 14, 2014

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). Only naive people believe that but for inexperienced entrepreneurs you can be fooled into the narrative by the press who sometimes write stories without the actual data. I don’t want to speak to customer service reps!!

Email 339

Email SaaS Venture Capital Google 339