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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers?

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. As a simple example, the Wal-Mart website now shows shoppers more products that they may like, based on previous purchases.

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Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. We successfully accelerated our product innovation schedule to deliver, in record time, solutions to meet these challenges. "no no dine-in, but open for take-out and delivery."

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Interview with Mike Whitmire, CEO and Co-founder, FloQast

socalTECH

For today's interview, we sat down and talked with Mike Whitmire , the CEO and Co-founder of Los Angeles-based FloQast (www.floqast.com), a developer of financial close management software for enterprise accounting. Mike tells us about the company, who uses its software, as well as how he was initially turned away from the Amplify.LA

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Are Business Plans Still Necessary?

Both Sides of the Table

People mistook extra doses of Ajax for a successful product. The last couple of years has also seen the huge initial success of Ycombinator, the Lean Startup and many other product driven approaches to going to market. I have seen really great product people espouse the death of the business plan. Do so at your peril.

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4 Essential Webpage Elements for Getting Site Visitors to Convert

Tech Zulu Event

Much effort and study has been expended to determine how a web site can better convert its visitors to paying customers. The good news is there are more than a few ways to improve the chances a visitor will become a customer. . This is a great way to engage customers on a first visit and start working towards a sales follow-up. .

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