article thumbnail

Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement.

article thumbnail

A good case study is worth many paid ads.

Berkonomics

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Initiatives To Prep Your Startup For The Road Ahead

Startup Professionals Musings

How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback? Imbue customer change focus. Provide direct customer contact to everyone, as well as training. If your people and your startup do not change, statistics say you won’t survive.

Startup 116
article thumbnail

6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers.

Startup 126
article thumbnail

Micromobility in limbo: Takeaways from Paris and LA

TechCrunch LA

But looking at the scattered statistics of how scooters are used in Paris, it’s possible that scooters aren’t providing the value that cities need – namely, limiting car usage. Most riders (72%) in the study said they shifted from walking and public transportation, not cars. So what if there are accidents? million car trips.

article thumbnail

10 Startup Founder Decisions That Have No Good Answer

Startup Professionals Musings

In a famous Harvard study of 212 new ventures a few years ago, USC professor Noam Wasserman found that half the founders were no longer at the helm after three years, and over time 80% were forced out. That’s not an attractive statistic if you crave control and power.

Startup 130
article thumbnail

6 Keys To Making Timely Changes To Save Your Business

Startup Professionals Musings

How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback? Imbue customer change focus. Provide direct customer contact to everyone, as well as training. If your people and your startup do not change, statistics say you won’t survive.

Startup 94