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7 Ways To Preclude The Most Common Investor Rejection

Startup Professionals Musings

First of all, a definition. Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Free and freemium products need a solid base. Average transaction size and revenue per customer. Customer acquisition cost.

Startup 121
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Don’t Subtract - Restart to Find the Minimum Viable Product

SoCal CTO

Steve Blank wrote a great post recently entitled Perfection By Subtraction – The Minimum Feature Set where he explains the real goals around defining a minimum viable product: Founders act like the “minimum” part is the goal. Only a special subset of customers will and what gets them breathing heavy is the long-term vision for your product.

Product 150
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Why Meg Whitman is Betting on Quibi as“The Da Vinci Code of Content”

Both Sides of the Table

Hence, her analogy of content like “The Da Vinci Code” which had 464 pages and 105 bite-sized, fully realized chapters. In essence, you’re not intimidated by the size of each episode so you dig in and might just read 8 chapters in a sitting before realizing you read 35 pages. And so it is with video. Quibi = “quick bites”).

Content 244
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7 Technology Entrepreneur Examples You Should Emulate

Startup Professionals Musings

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet very few achieve that great aspiration of really driving economic, social, and environmental changes on a global scale.

Examples 131
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Driving User Engagement With FEM's Video Recommendations

socalTECH

I was running the largest deals in the media and entertainment video area across many different Google products. I worked with the head of each product area, such as YouTube, on how to drive more value for our large partners. We have our product in the market, and launched our beta in January. Finally, what''s next for you?

Google 233
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No Doubt About It: You Need Video Ads for Your Company

Tech.Co

That is, there’s a definite part of the market that’s hungry for affordable digital advertising but can’t find a suitable outlet to get involved: Chad Rogers, Daniel Marlow, and Hope Horner built Lemonlight Media to satiate that hunger. Video Decks are becoming more ubiquitous as technology continues to evolve.

Company 109
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8 Tips For Startups Preparing For The Media Spotlight

Startup Professionals Musings

He provides 101 two-page lessons divided into eight learning categories that I like as follows: Learn the ground rules for traditional media. A crisis is an event, precipitated by a specific incident, that attracts critical media attention and lasts for a definite period of time. All the lessons from traditional media apply, and more.

Media 118