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Take only “smart money” investments

Berkonomics

We have previously made the case that professional investors demand more in the form of restrictive covenants and lower valuations. Often, that money is worth more than the cash invested, because the investors who often become members of the board bring a wealth of experience, insight, relationships and deeper pockets to the table.

Invest 296
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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. The fuel for any good demand generation program is relevant, buyer-centric content. Nurturing stage email performance.

Metrics 102
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. The fuel for any good demand generation program is relevant, buyer-centric content. Nurturing stage email performance.

Marketing 174
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Netflix employees stage a trans solidarity walkout, pose list of demands

TechCrunch LA

They want Netflix to address a list of demands in the categories of content investment, employee relations and safety, and harm reduction. When asked in an interview with the Hollywood Reporter , co-CEO Ted Sarandos didn’t say whether he would meet the group’s demands. brb walking out. brb walking out.

Netflix 300
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Take only “smart money” investments

Berkonomics

We have previously made the case that professional investors demand more in the form of restrictive covenants and lower valuations. Often, that money is worth more than the cash invested, because the investors who often become members of the board, bring a wealth of experience, insight, relationships and deeper pockets to the table.

Invest 243
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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. The fuel for any good demand generation program is relevant, buyer-centric content. Nurturing stage email performance.

Metrics 57
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Oh, go ahead and ask for a five-million-dollar investment in your startup.

Berkonomics

Second, almost no professional investor will consider putting that much into a startup until there is proof of market demand, product viability or some other mitigation of failure. Third (if you’re keeping score), it is not wise to dilute the founder’s ownership greatly in the first round of financing.

Startup 120