socalTECH

JANUARY 19, 2011

Santa Monica-based Demand Media said today that it has enhanced the firm's Pluck Reviews product, which power online ratings and reviews for brand websites. Demand Media said that it has added a new set of capabilities called "Trust Filters", which sorts reviews from Facebook friends and community friends on top of other reviews.

Demand 153

Demand Media Santa Monica Commerce 153

TechEmpower

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and eCommerce for example grew 39% just last year - so there’s simply more demand. no surprise?—?that’s

Product 424

Product Platform Advertising Acquisition 424

Berkonomics

AUGUST 16, 2018

Markets and competitors change. Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development.

Marketing 120

Marketing Demand Media Entrepreneur 120

Startup Professionals Musings

JANUARY 11, 2023

So when decisions are to be made, we tend to remember recent information and issues. It is possible to be creative on demand, and to demand creativity in your startup. Sales people tend to remember the latest product when selling to clients, not the one best for that customer. Not always to good effect. Think about that one.

Marketing 119

Marketing Metrics Demand Statistics 119

Startup Professionals Musings

APRIL 20, 2020

You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results. For example, the company GoPro makes cameras, yet now rarely ever talks about cameras in its marketing.

Marketing 130

Marketing Technical Advisors Social Media Media 130

Berkonomics

MAY 12, 2022

That would be like picking a piece of information form a maze. Adding context to data takes this information and creates actionable knowledge. That’s data dense with information that is useful and can be mined with available tools to create actionable strategies. Strategic marketing. So, let’s dig further.

Artificial Inteligence 156

Artificial Inteligence Tool Google Demand 156

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

OCTOBER 13, 2019

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 94

Marketing Patents Offshore Startup 94

Berkonomics

DECEMBER 13, 2018

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

DECEMBER 13, 2018

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120

Marketing Class Startup Research 120

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Berkonomics

AUGUST 5, 2011

Markets and competitors change. Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development.

Marketing 191

Marketing Demand Media Resource 191

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. An example of that is when the BP oil spill occurred, people started to search for information about old oil spills, like the Exxon Valdez.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

JANUARY 24, 2018

As a backdrop, he defines the evolution already in progress from current Gen Y customers to a more demanding and less tolerant state (Gen D) that will make them even quicker and more technologically able to demonize and destroy your business, if it won’t meet their norms of interaction, personalization, and purpose.

Demand 71

Demand Custom Customer Tips 71

Startup Professionals Musings

JULY 18, 2022

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Patents 106

Patents Offshore Startup Demand 106

TechCrunch LA

DECEMBER 8, 2020

The cybersecurity insurance market is expected to become a $23 billion industry by 2025, driven in part by an explosion in connected devices and new regulatory regimes under Europe’s GDPR and more recently California’s state-wide privacy law. It’s a huge move for the company, which only closed its Series B in February.

Startup 288

Startup Demand Los Angeles Custom 288

TechCrunch LA

SEPTEMBER 23, 2020

But the software — and the information it’s collecting from manufacturing — can be used to inform better design decisions and the upstream product development process, Talati said. billion, according to research from the analytics firm Markets and Markets provided by the company. .

SpaceX 248

SpaceX Tool Los Angeles Design 248

SoCal CTO

JANUARY 31, 2011

Sean Ellis in Bringing a Network Effect Business to Market positions this via the following two pictures: In the case of a normal startup, you can launch an MVP and keep optimizing from there to achieve scale. What can be done using information that already exists? Likely there is lots of job information already available.

eHarmony 204

eHarmony Marketing Startup Zag 204

SoCal CTO

JANUARY 31, 2011

Sean Ellis in Bringing a Network Effect Business to Market positions this via the following two pictures: In the case of a normal startup, you can launch an MVP and keep optimizing from there to achieve scale. What can be done using information that already exists? Likely there is lots of job information already available.

eHarmony 196

eHarmony Marketing Startup Zag 196

socalTECH

OCTOBER 15, 2013

Los Angeles-based online coupon site Savings.com has made a major expansion today, into the grocery coupon and shopping market. According to the company, it has launched a new app called Favado , which provides grocery coupon information, sales information, and printable grocery coupons to consumers. READ MORE>>.

Sales 167

Sales Commerce Demand Marketing 167

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 67

Marketing SEM Startup Blogging 67

Both Sides of the Table

JULY 27, 2016

Wearables are clearly an important market but to me a much broader use case is bringing real-world objects into the computing world and there is no better mechanism than Computer Vision. We’re essentially a data platform and envision others building applications to take advantage of this information.

Marketing 150

Marketing Course Startup Organization 150

Startup Professionals Musings

MAY 18, 2022

Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. As an angel investor, I expected startups to have a passion for their solution, but also to have done the market research and customer validation to size the real opportunity.

Entrepreneur 144

Entrepreneur Artificial Inteligence Social Media Commerce 144

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

OCTOBER 13, 2012

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 104

Marketing Startup Patents Offshore 104

Startup Professionals Musings

JANUARY 24, 2018

As a backdrop, he defines the evolution already in progress from current Gen Y customers to a more demanding and less tolerant state (Gen D) that will make them even quicker and more technologically able to demonize and destroy your business, if it won’t meet their norms of interaction, personalization, and purpose.

Demand 56

Demand Custom Customer Tips 56

Startup Professionals Musings

JULY 10, 2021

As a backdrop, he defines the evolution already in progress from current Gen Y customers to a more demanding and less tolerant state (Gen D) that will make them even quicker and more technologically able to demonize and destroy your business, if it won’t meet their norms of interaction, personalization, and purpose.

Custom 173

Custom Customer Social Media Outsource Development 173

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

Startup Professionals Musings

NOVEMBER 8, 2017

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 54

Marketing Patents Offshore Startup 54

TechCrunch LA

JANUARY 24, 2019

In India, a massive demand for new financial services, coupled with a technology-forward government leadership that’s embracing controversial policies like demonetization, is creating incredible market tailwinds for startup tech businesses, according to Mandal.

Artificial Inteligence 225

Artificial Inteligence Capital Los Angeles Incubator 225

Both Sides of the Table

APRIL 1, 2020

But in the past two weeks I’ve heard many cavalier comments about: cuts, renegotiations, changing terms, “the market environment dictates this” or “never waste a good crisis” or “you just need to cut 25% of your staff” because it seems everybody is doing it. He asked for a few more weeks to gather market signals before enacting change.

Demand 215

Demand Guide Custom Customer 215

Berkonomics

MARCH 5, 2020

One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Second: Market risk. . Are you ahead or behind the market with your product or service? compete in the marketplace?

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Startup Professionals Musings

JUNE 21, 2017

Welcome to the “Participation Age” of marketing. If you want all the specifics, you must follow the new wave of marketing experts, like Daina Middleton, and her classic book “ Marketing in the Participation Age.” Nurturing marketers reserve a minimum of 10 percent of their marketing budgets for testing and learning.

Marketing 59

Marketing Technical Review Social Media Activision 59

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 95

Marketing Startup SEM Blogging 95