Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and eCommerce for example grew 39% just last year - so there’s simply more demand. no surprise?—?that’s

Product

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Customer

socalTECH

OCTOBER 17, 2016

Los Angeles-based HelloTech , the on-demand, tech support company co-founded by Richard Wolpert, announced this morning that it has named Ted Hong as President of the company. Prior to that, he was Chief Marketing Officer at Fandango.

Fandango

socalTECH

JANUARY 31, 2022

Irvine-based asset tracking technology provider CalAmp said late last week that it has named Mark Gaydos as its Chief Marketing Officer (CMO). Gaydos was previously CMO at Nlyte Software, and also was Senior Vice President of Marketing at Engine Yard, in addition to serving at Oracle and SAP America.

Marketing

Both Sides of the Table

JULY 27, 2016

Wearables are clearly an important market but to me a much broader use case is bringing real-world objects into the computing world and there is no better mechanism than Computer Vision. A mobile marketing company could track campaigns and then measure increases in retail traffic driven into local stores.

Marketing

TechCrunch LA

JANUARY 7, 2020

The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4 Our 2020 goal is to build a full digital marketing solution for real estate agents looking to build successful, lead-generating digital brands,” said Malte Kramer, the company’s chief executive, in a statement.

Los Angeles

Both Sides of the Table

JUNE 13, 2013

It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.”

Sales

socalTECH

JANUARY 6, 2021

A Texas on-demand rideshare and delivery service is hoping to gain traction in Los Angeles, with an eye on the luxury market, saying on Tuesday that it has launched a new expansion into LA.

Demand

TechCrunch LA

OCTOBER 27, 2020

Postmates is now rolling out what could be the biggest update to the company’s service in a long time — adding a retail option for users to shop local stores and for local merchants to set up a virtual on-demand storefront in the app. “ Most of the LA metro area will have access to the tab. As case counts spike in the U.S.

Sales

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing

Both Sides of the Table

FEBRUARY 14, 2016

I recently survey more than 150 VC friends from all stages and geographies what they thought about the market by asking “Which of the following statements best describes your mood heading into 2016?” I’ll spare you the math and point out that this means we funded 0.104% of the market. In short – no.

Startup

socalTECH

DECEMBER 5, 2014

Most controllers out there now are timers, which basically do not react to water demand. Instead, we run a model in the cloud based on the weather and calculate actual water demand, and we adjust the schedule on a daily basis. Irrigation is not generally known as a leading edge market. That''s a big market.

Demand

TechCrunch LA

SEPTEMBER 7, 2020

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses.

Startup

socalTECH

MARCH 12, 2021

For our Insights and Opinions section today, we have an article from Tony Cristiano of Pivotal Arc, talking about 3 Steps to Software Market Entry Success. So, you want to leverage your software or tech offerings to expand in an adjacent market. What is your initial target market niche? What is your initial target market niche?

Software

TechCrunch LA

DECEMBER 8, 2020

The cybersecurity insurance market is expected to become a $23 billion industry by 2025, driven in part by an explosion in connected devices and new regulatory regimes under Europe’s GDPR and more recently California’s state-wide privacy law. It’s a huge move for the company, which only closed its Series B in February.

Startup

TechCrunch LA

MARCH 17, 2021

The New York virtual power plant differs from other initiatives from Swell in that it provides available capacity to specific distribution circuits on the grid to reduce customer demand on circuits during network overload periods, according to a Swell spokesperson. Use code “TCARTICLE at checkout to get 20% off tickets right here.

Southern California

TechCrunch LA

APRIL 9, 2020

There could be more demand for electric vehicles post COVID-19 crisis, believes Energica founder Livia Cevolini. One of those is greater demand for EVs after the pandemic. Before the health crisis shutdown most of Italy, Energica had already seen larger demand for its high-performance e-motos, with a price range of $17,000 to $23,000.

Technical Review

Startup Professionals Musings

JANUARY 22, 2023

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. But for many other innovative startups in emerging markets where shocks are frequent, a focus on sustainability and the longer view are more key to success.

Capital

Startup Professionals Musings

APRIL 20, 2020

You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results. For example, the company GoPro makes cameras, yet now rarely ever talks about cameras in its marketing.

Marketing

TechCrunch LA

FEBRUARY 3, 2021

So the team was busy enough trying to operate a new warehouse, meet increased demand for grocery delivery and keep workers safe in the process. And it sounds like he isn’t in a rush to launch in a bunch of new markets. That’s a meaningful increase in our addressable market.” Image Credits: Good Eggs.

Southern California

TechCrunch LA

DECEMBER 8, 2020

He did note that in the four markets where the company has gone live since launching its business in January 2019 — San Diego, Los Angeles, the Inland Empire , and Sacramento — has yielded an annualized revenue run rate of over $400 million in gross merchandise value (the total value of home sales transacted on its platform).

Sales

TechCrunch LA

MAY 19, 2018

In startup-land, however, the presumptions about where housing demand is going looks a bit different. housing markets, so it’s difficult to categorize their offerings as cheap. After all, Airbnb has ascended to a $30 billion private market value for its marketplace of vacation and short-term rentals. Costs and benefits.

Startup

Both Sides of the Table

DECEMBER 27, 2011

As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you. If you have a market lead then raising capital and making investments now will help you as others enter the market. If you don’t, somebody else WILL!”

Startup

TechCrunch LA

OCTOBER 5, 2020

When people talk today about buying food, alongside traditional grocery stores and other physical food markets, they increasingly talk about grocery delivery companies, restaurant delivery platforms, meal kit services and more that make or provide food to people by way of apps. ” I don’t doubt that he means it.

Technical Review

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club

socalTECH

OCTOBER 26, 2015

Los Angeles is the capital of on-demand apps, for just about anything you want. One of those areas that combines LA's passion for on-demand apps, and its active lifestyle, is Fitspot (www.fitspotapp.com), which brings athletic trainers to you or your local fitness center. What is Fitspot? I started Fitspot about a year ago.

Training

TechCrunch LA

MAY 3, 2022

Obviously, there’s a huge demand for it, and it shouldn’t be this difficult to access high-quality convenient hair solutions.”. The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. Remember Mary J.

Tool

Startup Professionals Musings

APRIL 29, 2022

Unfortunately, without your proactive efforts to counter predictable market challenges , early growth can quickly stall. No matter how excited your initial customers appear to be, every market has a saturation point on new and repeat sales. This calls for creative marketing as well as new cost reductions.

Marketing

TechCrunch LA

APRIL 26, 2022

At the time, the company raised $2 million, and Alexandrov said about the perceived competition, “The level of competition in this market in the U.S. On-demand grocery startup Food Rocket launches in the Bay Area, goes up against delivery giants. Are rivals snacking on Instacart’s core grocery delivery market?

Funding

TechCrunch LA

MARCH 27, 2021

In all, the new $500 million round likely sets the stage for a public offering later this year or before the end of 2022 if market conditions hold. The market for home services employs more than 5 million workers in the US and represents a trillion dollar global market. Rowe Price, Dragoneer Investment Group, and ICONIQ Growth.

SaaS

TechCrunch LA

MARCH 29, 2021

an on-demand repair app for electric vehicle charging stations, has seen these issues firsthand. Demand for ChargerHelp’s service has attracted customers and investors. While ChargerHelp is couched as an on-demand repair app, it is also acts as a preventative maintenance service for its customers. Powering up.

Incubator

TechCrunch LA

JUNE 28, 2018

Now companies like Microsoft, Google, and Amazon are competing for their business as more companies wake up to the pressures and demands for more flexible technology architectures. For instance, Microsoft bought Avere Systems in January, and Google picked up Anvato in 2016 to woo entertainment companies.

Hollywood

TechEmpower

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI

TechCrunch LA

JULY 2, 2020

Upfront invests about 40% of its investment dollars in the great LA market and invests about 40% split between the Bay Area and NYC. The need to reduce people in warehouses has propelled demand for robotics/automation for companies like inVia Robotics and the need for remote monitoring has helped LA-based DroneBase.

Los Angeles

Both Sides of the Table

APRIL 1, 2020

But in the past two weeks I’ve heard many cavalier comments about: cuts, renegotiations, changing terms, “the market environment dictates this” or “never waste a good crisis” or “you just need to cut 25% of your staff” because it seems everybody is doing it. He asked for a few more weeks to gather market signals before enacting change.

Demand

InfoChachkie

OCTOBER 20, 2014

Unlike most university programs that are over architected and underfunded, the TMP evolved organically, based on the demands of its students and input from the local community. This allowed the curriculum to efficiently find its product / market fit. The TMP began in the late 1990''s as a single class inside the Engineering College.

Santa Barbara