Berkonomics

SEPTEMBER 21, 2023

I internalized this phrase, recalling the many times I had partnered with customers to design new feature-functionality into my hotel computer system back when such systems were brand new to the industry. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago.

Custom 156

Custom Customer Design Conference 156

Berkonomics

OCTOBER 5, 2023

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

Venture Capital 296

Venture Capital Product Marketing Resource 296

Tech.Co

MAY 9, 2024

There are thousands of grants up for grabs through government website portals, but since this type of financing is designed to support the public, their eligibility criteria tend to be quite specific. The contracts are designated for specific industries where female-owned businesses are underrepresented.

Outsource Development 207

Outsource Development Technical Review Research Writing 207

Tech Zulu Event

SEPTEMBER 15, 2014

Most designers, at least the ones I know, hate to network and rarely do it. The key to networking in the tech world is you do not need to be the best in the world, you just need to be passionate, willing to learn and in a lot of cases be the best designer or developer that people know. Reach out to people you want to meet.

Design 91

Design Networking Social Media Google 91

Berkonomics

JULY 13, 2023

Example tactics for one strategy: [Email readers, continue here…] Strategy Three: Expand into at least three new continents through new distribution channels. Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory.

Resource 156

Resource Examples Tool Sales 156

Berkonomics

OCTOBER 12, 2023

The lesson here is a bit obscure, since it is not clear whether the kind of testing then common in processor design would have surfaced the error. There is always a trade-off between cost for testing, time to market and risk of problems. At a cost of millions and a reputational hit, Intel recovered.

Software Review 156

Software Review Examples Competition News 156

SoCal Tech Calendar

OCTOBER 10, 2010

Saturday, October 16, 2010 -- Twitter and Facebook Marketing Summit. This grassroots workshop is designed for small businesses to harness social media and to make it more manageable so they can use it to help increase their bottom line. Email josh@medialeaders.tv.

Marketing 113

Marketing Social Media Email Los Angeles 113

TechCrunch LA

JULY 19, 2022

Twenty years ago, if you started a brand, your first hire, outside of a designer, would have been a salesperson,” Murthy told TechCrunch. We have seen a lot of stuff in inventory management but most of it are tools for one side of the market,” Kaden added. She went on to write, “Dee and Josh are the exact right team to tackle it.

Product 191

Product Funding Technical Review Equity 191

Tech.Co

MAY 31, 2023

Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. Not only does it boast a sleek ergonomic design, but it also X every single feature you'd expect from a top-tier internet phone system. Here are some affordable tools designed to keep startups safe.

Tool 128

Tool Startup Software Review Technical Review 128

SoCal Tech Calendar

MARCH 29, 2017

Brilliant speakers bring phenomenal content on Marketing Strategies, UX and Design, Email, Search, Mobile, Video, SEO and so much more. Tuesday, April 4, 2017 -- Digital Summit LA. Event Name: Digital Summit LA Dates: April 4-5, 2017. See [link] (more)

SEO 100

SEO Email Design Content 100

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? What is your market size? TAM, SAM, SOM?

Company 156

Company Companies Metrics Resource 156

Berkonomics

JULY 27, 2017

I internalized this phrase, recalling the many times I had partnered with customers to design new feature-functionality into my hotel computer system back when such systems were brand new to the industry. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago.

Custom 243

Custom Customer Design Conference 243

Startup Professionals Musings

NOVEMBER 27, 2021

I’ve also known startups who have worked for months on the infrastructure of their business – front office, manufacturing, product design, marketing, personnel, and sales – then started work on a web site in parallel with their “grand opening.” Viral marketing needs a website. The website can be a source of revenue.

Web 139

Web Startup Sites Design 139

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 210

Startup Generative AI Newsletter Tool 210

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. A good start is a book on content marketing, “ Accelerate! ” The registration process to join can give you a very targeted email list. Widgets and badges.

Content 114

Content Marketing Startup eBook 114

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 82

Marketing Demand Startup Custom 82

Berkonomics

MARCH 16, 2023

Email readers, continue here…] Everything happens faster these days than even a few years ago, especially in the arena of technology, where many new businesses are developed each month to solve problems or take advantage of opportunities that existed at the moment of an entrepreneur’s vision for the future.

Coach 156

Coach Artificial Inteligence Entrepreneur Resource 156

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? Often this ties to marketing support. How concerned are we about design for mobile? Obviously, it's far simpler to aim for browser-based systems and basically aim your design to work okay on mobile devices with some additional effort on the part of the user. Other types of users?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? Often this ties to marketing support. How concerned are we about design for mobile? Obviously, it's far simpler to aim for browser-based systems and basically aim your design to work okay on mobile devices with some additional effort on the part of the user. Other types of users?

Develop 384

Develop Development Startup SEO 384

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 104

Marketing Demand Startup Custom 104

Berkonomics

MAY 25, 2017

Email readers, continue here…]. Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory. Seed demand in each new territory with at least two corporate marketing events in partnership with each distributor. EMEA, Asia, Latin America.

Resource 243

Resource Training Sales Demand 243

Tech Zulu Event

AUGUST 9, 2013

In West Hollywood, Los Angeles last night, Werner Herzog’s new documentary, “From One Second to the Next” premiered at the Silver Screen Theater located within MOCA’s Pacific Design Center followed with Q&A from the legendary director himself. ◄ Back. After all, what’s it worth?

Design 98

Design West Hollywood Screening Hollywood 98

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Recently I was reviewing a book on content marketing, “ Accelerate! ” The registration process to join can give you a very targeted email list.

Examples 93

Examples Content Marketing Entrepreneur 93

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Custom 100

Custom Customer Marketing Demand 100

Both Sides of the Table

JUNE 13, 2018

Remember that the goal of an email to a VC or an introduction from a trusted mutual connection is simply to get you the meeting. You want to send just enough to get the meeting (and of course a great deck sells better than a long email) and not so long that you don’t leave a chance to wow the person in your actual meeting. Compelling.

Venture Capital 261

Venture Capital Slides Email Startup 261

TechCrunch LA

MAY 11, 2018

Ninebot and Xiaomi are the current champions in the scooter manufacturing market, and locking in their supply may cut off a big source of hardware for competitors Spin and LimeBike , both of which used Ninebot and Xiaomi for scooters. Meanwhile, other companies in the market believe that this agreement is much less than it seems.

Santa Monica 228

Santa Monica San Diego Summary Los Angeles 228

Berkonomics

DECEMBER 5, 2013

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share?

Metrics 239

Metrics Startup Marketing Demand 239

Berkonomics

MAY 13, 2021

Expert help and good planning can reduce the time to market, saving cash in the process. That board member should be actively involved in questioning the positioning, marketing and even the design of the product to avoid just such a disaster. Money is what entrepreneurs expect from us.

Resource 156

Resource Coach Activity Invest 156

socalTECH

SEPTEMBER 19, 2018

According to Wildfire Sytems this morning, Wildlink is a platform designed for monetizing social messaging and digital communications, which rewards consumers for making word-of-mouth recommendations to others. The startup is backed by Mucker Capital, which led a $2M seed funding round in the company in 2017. READ MORE>>.

Seed Funding 113

Seed Funding San Diego Platform Email 113

Startup Professionals Musings

DECEMBER 3, 2021

Be consistent is their application, and provide contact information for both phone and email access. Professional user-friendly site design. These are all minimal-cost survival marketing efforts. Follow-up for customer satisfaction. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking.

Web 117

Web Search Engine Optimization eBook Advertising 117

Berkonomics

AUGUST 17, 2017

The lesson here is a bit obscure, since it is not clear whether the kind of testing then common in processor design would have surfaced the error. There is always a trade-off between cost for testing, time to market and risk of problems. At a cost of millions and a reputational hit, Intel recovered.

Software Review 243

Software Review Examples Competition News 243

Tech.Co

AUGUST 16, 2017

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. A study in 2013 showed that 61 percent of marketers found it hard to generate high-quality leads. Team – for agencies and marketing teams, $149/month.

Tool 79

Tool Startup Help Template 79

Startup Professionals Musings

AUGUST 15, 2011

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Recently I was reviewing a new book on content marketing, “ Accelerate! ” The registration process to join can give you a very targeted email list.

Content 102

Content Tips Marketing Blogging 102

Startup Professionals Musings

FEBRUARY 5, 2020

Yet, in the interest of full disclosure, and an honest intent to save future entrepreneurs some grief and money, I would remind you that starting any business has key dependencies on at least five major elements, including product design and delivery, the right people on the team, adequate funding, a sizable market opportunity, and marketing.

Startup 131

Startup Entrepreneur Examples Custom 131

Both Sides of the Table

MAY 19, 2018

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. I often send the introduction email and then a second email to the reference to say, “This reference is really important to me.

Funding 336

Funding Venture Capital Startup Email 336

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 91

Marketing Startup Demand Custom 91

SoCal CTO

NOVEMBER 17, 2009

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. I have a few meetings with the team, perhaps about the website design, radio show structure, an event we are working on, a sponsorship (perhaps the uniforms for our youth basketball team). I’m more familiar with content marketing in B2B Marketing.

Acquisition 170

Acquisition Custom Customer Ideas 170