StartUp Beat

NOVEMBER 14, 2017

While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. With its finger on the pulse of this global marketing trend, Los Angeles-based Paladin Software has announced the release of a new social influencer marketing software, Campaigns.

Social Media 40

Social Media Software Review Media Marketing 40

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. How concerned are we about design for mobile? How concerned are we about design for mobile? Analytics/Metrics - what are the key startup metrics that you will need to track? Administrators?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. How concerned are we about design for mobile? How concerned are we about design for mobile? Analytics/Metrics - what are the key startup metrics that you will need to track? Administrators?

Develop 384

Develop Development Startup SEO 384

Startup Professionals Musings

OCTOBER 22, 2022

Stroh, which details the principles and metrics to follow for fostering innovation in any organization. Sometimes the hardest thing for companies to do is to retire a cash cow product, before its declining market is reinvigorated by a competitor. Getting innovation to happen this regularly requires some real disciple and processes.

Metrics 102

Metrics Startup Organization Demand 102

Startup Professionals Musings

FEBRUARY 5, 2020

Yet, in the interest of full disclosure, and an honest intent to save future entrepreneurs some grief and money, I would remind you that starting any business has key dependencies on at least five major elements, including product design and delivery, the right people on the team, adequate funding, a sizable market opportunity, and marketing.

Startup 131

Startup Entrepreneur Examples Customer 131

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Clients need to feel comfortable that you expect quality work from your team and technology, and have metrics, modern tools, and controls in place to make it happen.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

SEPTEMBER 9, 2020

A broken process or a subtle quality issue can generate a flood of customer satisfaction problems, cost overruns, and loss of market share. For example, your quality problem may well have both design as well as manufacturing elements. Don’t waste time fixing symptoms. Search for the multiple dimensions of a problem.

Satisfaction 152

Satisfaction Mentor Study Startup 152

Tech Zulu Event

JANUARY 23, 2013

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. marketers now have the power to create social media campaigns with no development or design skills required - just drag and drop.

Platform 99

Platform Metrics Social Media Marketing 99

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content 175

Content Startup Social Media IP 175

SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. Jason looks at the issues around "sunk cost."

Pricing 150

Pricing Acquisition Customer Custom 150

socalTECH

DECEMBER 20, 2017

Here’s why that should scare you… In recent years the pace of the market has accelerated dramatically. from sales to marketing, product, to ops and finance?—?centers In the meantime, we’ll continue publishing thoughts and ideas we’ve learned from great product managers here. Read on for our top posts from 2017! ?? Read more… ??

Technical Review 100

Technical Review Metrics Ideas Product 100

Startup Professionals Musings

MARCH 2, 2020

His challenge is to focus on one market, with a specific design, cost, and price. Bill was initially the idea person and technologist, while Steve had the business and marketing experience from Proctor & Gamble to close the business equation. Create a written plan, with target milestones and metrics.

Ideas 126

Ideas Writing Examples Outsource 126

socalTECH

AUGUST 28, 2017

I tapped my co-founder, John Haro, who I worked for at Agency.com, and at another mobile marketing company, and we talked about the idea, ideated, and I brought him on as co-founder. They know that every photo will be linked back to the caterers, planners, design companies, and venues that produced the events.

Technical Advisors 100

Technical Advisors Technical Review Metrics Startup 100

Both Sides of the Table

NOVEMBER 14, 2017

What sized team can I afford in order to sell, market & provide service to these customers? Many companies don’t reach the next phase either because their leadership doesn’t adapt as an organization or because they don’t design processes that lead to scaled outcomes. How profitable is my product or service?

Startup 286

Startup Technical Review Customer Custom 286

SoCal CTO

DECEMBER 19, 2012

You might also have a business plan, marketing plan, financials, competitor analysis or other kinds of background document. For example, if you are trying to determine viral coefficient (see Startup Metrics ), then the focus should be around those aspects of the MVP. Send across any graphic designs you currently have.

Develop 354

Develop Development Technical Review CTO Coach 354

InfoChachkie

MARCH 9, 2019

Create A Prototype – Decades before AutoCAD, the McDonald brothers spent hours designing their restaurant’s layout by drawing each workstation on a tennis court. They tested each design iteration by having dozens of teenagers walk through the motions of rapid food preparation. Laurie Anderson, American Musician.

Startup 100

Startup Netflix Entrepreneur Metrics 100

Startup Professionals Musings

JUNE 5, 2019

The marketing metrics covers support as part of experience. If your marketing metrics and budget ignore the fact that you have call center queues thirty minutes long, or no coverage of online reviews or social media, your customer service is not keeping up with competitors.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

JANUARY 25, 2020

Stroh, which details the principles and metrics to follow for fostering innovation in any organization. Sometimes the hardest thing for companies to do is to retire a cash cow product, before its declining market is reinvigorated by a competitor. Getting innovation to happen this regularly requires some real disciple and processes.

Startup 138

Startup Organization Demand Customer 138

socalTECH

MAY 17, 2019

For today's interview, we sat down and spoke with David Loo , the founder and CEO of Perspectium (www.perspectium.com), a startup which is developing service management applications designed to help connect different, enterprise service management software products together. What specific problem were you seeing? So, it's quite new.

SaaS 113

SaaS Startup Customer Custom 113

TechCrunch LA

FEBRUARY 20, 2019

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should you start a company?

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Create an integrated conventional marketing and social media strategy. Don’t forget the metrics and analytics. Marty Zwilling.

Social Media 108

Social Media Media Startup Tips 108

SoCal CTO

JANUARY 26, 2010

Most often at the earliest point in the life of a startup, the dominant need is certainly to produce product to get something in the market, get funding, etc. Given likely market changes, how will we design and build so that the systems can respond to marketplace changes? What options do we have? How do we balance those options?

Fractional CTO 225

Fractional CTO CTO CTO Hire CTO Coach 225

Startup Professionals Musings

JUNE 8, 2019

The biggest challenge these days doesn’t seem to be in starting a new business, but sustaining it against the onslaught of market changes and new competitors that emerge every day. For a successful launch and scalable growth, they need to establish many checkpoints, with metrics to assess their progress and alignment with the vision.

Startup 88

Startup Demand Training Customer 88

Startup Professionals Musings

FEBRUARY 23, 2018

Luckily, I had always been a “hands-on” professional, and I had learned the pragmatics of people leadership, marketing, management tools, and funding. Simply defining yourself as a marketing specialist, designer, or project leader minimizes the stigma of the consultant role. Adopt a project-based revenue model with metrics.

Social Media 56

Social Media Software Review Customer Custom 56

socalTECH

JUNE 13, 2011

There were lots of people very intent on the execution of the product, really looking into the details of design and flow. Obviously, once we're comfortable with that, the big challenge is marketing KarmaGoat. Before we were up, we started a buzz marketing campaign at UCLA on the theme of goats.

UCLA 256

UCLA Startup Ideas Help 256

SoCal CTO

MARCH 20, 2007

Whats interesting is that Ive been seeing opportunities to use social marketing for businesses that typically target Time Poor audiences. I also read - The Difference Between Apple and Microsoft Marketing that tells us: Apples marketing is designed for Time Poor buyers, while Microsofts is designed for Time Rich buyers.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Both Sides of the Table

MAY 19, 2018

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. Kai taught me that the key metric to whether a sales process is going well is “engagement.” Wait, there’s more!

Funding 336

Funding Venture Capital Startup Email 336

Both Sides of the Table

DECEMBER 27, 2011

As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you. If you have a market lead then raising capital and making investments now will help you as others enter the market. If you don’t, somebody else WILL!”

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Shape your business by design, not by default. Focus on your passion and your vision of what you want to accomplish, and make that come alive in the design and delivery of everything you do.

Social Media 56

Social Media Pricing Technical Review Demand 56

Tech Coast Venture Network

FEBRUARY 22, 2010

Design the Organization – Most grow organically and are based on people, not on the job that needs to be done. Design the Job – Include reporting relationships, authority, responsibilities, and performance metrics. Hire the Right Team – Not just on qualifications, but personality and team chemistry.

Design 100

Design Resource Metrics Patents 100

Tech Zulu Event

JULY 20, 2012

Reiss started with service design in the 1980s and thinks a lot of the things done then are the same things that people are doing now. It’s a whole bunch of different things including service design…that are all part of the UX.” ” Some call it service design or experience design or product design.

Social Media 101

Social Media Design Los Angeles Media 101

InfoChachkie

APRIL 30, 2012

The sunburst design around the circle is no accident. A/B testing requires marketers to leave their egos and emotions at the door and allow quantifiable metrics to drive their decisions. As such, marketers seek images of peers derived from the target audience they are seeking to influence. Gender Bias.

Study 243

Study Advertising Research Customer 243

Tech Zulu Event

NOVEMBER 10, 2013

Open to potential career pivoters and professionals of all levels, the panel consisted of the following panelists, whom entered their positions from backgrounds ranging from business to engineering to design. Jay Stakelon , VP Product Design, Fullscreen. Instead, focus on what metric outputs, more views, more downloads?

Product 87

Product Fandango Design Startup 87

Startup Professionals Musings

JULY 22, 2016

The challenge is to do it by design like these guys, rather than by exception. You need to quantify measurable criteria for success, using business metrics. Effective progress requires a detailed project plan, milestones, resource assignments, metrics, and status meetings on a regular schedule. A dream is not enough.

Startup 56

Startup Metrics Entrepreneur Resource 56

socalTECH

FEBRUARY 14, 2013

However, mobile devices have not only revolutionized the world of the consumer--they've also made inroads into the corporate market, changing how companies provide access to important information and data to their partners and employees. How do customers use your product? Or, it can come directly out of a database.

Mobile 170

Mobile Oracle Startup Content 170

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

SEPTEMBER 27, 2010

We need venture debt, factoring companies and public markets. Others should swing for the fences - Some companies are designed to be big, industry changing plays. There is no way for people to keep prices down – it’s a competitive market. In public investing you can get in and out even in a bull market.

Venture Capital 308

Venture Capital Training Startup Entrepreneur 308