Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

JANUARY 31, 2022

As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk. The other four are: new product development, writing, time management, and sales/marketing. Many would argue that Steve Jobs impact at Apple came more from his public speaking ability than the other four skills put together.

Marketing 113

Marketing Entrepreneur Customer Custom 113

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

TechEmpower

AUGUST 14, 2023

The Tactical Technical Advisor stays on top of the development team to ensure that they’re team is building the right thing in a high-quality, efficient manner. This is especially important with outsourced development teams. Are developers following best practices in their code and life cycle?

Technical Review 260

Technical Review CTO Coach CTO Hire Software Review 260

Berkonomics

SEPTEMBER 14, 2023

You may recall that Microsoft planned a new file system for Vista but pulled the file system from the product before release, and has not released the WinFS file system yet as of this writing, years later. Surprises when the market meets your product. Rush to market? Cowboy coding.”

Customer 156

Customer Custom Writing Product 156

socalTECH

JANUARY 27, 2022

It's unclear when the new title will hit the market. We're building a survival game in an all-new universe.Join us in writing our next chapter: [link] pic.twitter.com/vWtkDYh1kX— Blizzard Entertainment (@Blizzard_Ent) January 25, 2022.

Activision 113

Activision Santa Monica Writing Entertainment 113

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. This started as a post in which I was going to write out tips to personal branding and became in stead an essay of my own branding journey. That was fine with me – the market is the market.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 213

Startup Generative AI Newsletter Tool 213

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209

Marketing Conference RSS Angel 209

Startup Professionals Musings

FEBRUARY 12, 2023

I believe the old adage that you don’t know what you don’t know until you try to write it down. The discipline of writing down your plan is the best way to make sure you understand how to transform your idea into a business, and how to communicate it. Finish the product before marketing begins.

Startup 124

Startup Writing Entrepreneur Ideas 124

TechCrunch LA

JUNE 9, 2021

Mythical Games , an NFT games startup based out of Los Angeles, has banked a $75 million raise from new and existing investors betting on the startup’s aim to expand the ambitions of their first title and locate a substantial platform opportunity amid helping developers build blockchain-based gaming experiences.

Platform 308

Platform Framework Los Angeles Design 308

Startup Professionals Musings

OCTOBER 1, 2022

I recommend that you always use brainstorming, or expert feedback, to define similar approaches and markets, before proceeding to produce and sell a solution that may be expensive to change later. One of the best ways to assess development risk is to build and test a prototype, or minimum viable product (MVP).

Ideas 145

Ideas Startup Case Study Writing 145

TechCrunch LA

FEBRUARY 11, 2021

The SPAC attack began in September when an electric vehicle charging network ChargePoint struck a deal to merge with special-purpose acquisition company Switchback Energy Acquisition Corporation, with a market valuation of $2.4 “The writing is on the wall and the investors have to take the time.

Company 363

Company Companies Acquisition Equity 363

TechCrunch LA

JULY 19, 2022

Ghost is not alone in developing technology focused on inventory. to develop some sweet inventory-planning software. Kaden joins Rick Zullo from Equal Ventures on the board and told TechCrunch via email that excess inventory “filled the news and it definitely spikes in more volatile markets, but it is in fact part of any market.”

Product 191

Product Funding Technical Review Equity 191

TechCrunch LA

APRIL 23, 2020

The proposal sets out four big initiatives, including zero-emissions vehicle manufacturing, assembly and adoption; zero-emissions infrastructure investments; commitments to public transit investments; workforce development; and job training. Light-duty charging infrastructure occupies another $10 billion of the suggested stimulus measures.

Southern California 261

Southern California Los Angeles Rosemead Incubator 261

Both Sides of the Table

FEBRUARY 12, 2019

As a result of the IPO window shifting we saw a massive inflow of public-market capital into the latest stages of venture. In this post I set out to explain why the seed market emerged as its own category in the first place and why it’s declined as of late. ( The “A Round” of my startup in 1999 was $16.5

Venture Capital 328

Venture Capital Invest Seed Funding Startup 328

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. Maybe that would make sense as a marketing channel.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

Startup Professionals Musings

OCTOBER 9, 2021

Depth in a specific business area, such as marketing or accounting, is important in understanding the internal and external processes of a business. Don’t forget business writing and communication. Writing a business plan is the only way to determine if you even understand what your dream is all about.

Entrepreneur 149

Entrepreneur Tips Writing Coach 149

Startup Professionals Musings

MAY 17, 2020

I believe the old adage that you don’t know what you don’t know until you try to write it down. The discipline of writing down your plan is the best way to make sure you understand how to transform your idea into a business, and how to communicate it. Finish the product before marketing begins.

Startup 174

Startup Writing Entrepreneur Ideas 174

Tech Zulu Event

NOVEMBER 26, 2012

At Silicon Beach Fest Hollywood 2012 Kevin Winston organized a panel called “How to Find and Hire a Developer”. Always have a developer do a test project before hiring them to make sure they deliver quality work. This will prove your product is worth building to you and to the developer. Ask for is code samples.

CTO Hire 81

CTO Hire Outsource Development Develop Development 81

TechCrunch LA

OCTOBER 26, 2021

Then fans would be tasked with writing their own stories, submitting them to the Realms of Ruin universe by minting them as NFTs on the Solana blockchain. If the authors are inviting fans to write fan fiction about a universe they created, who owns the derivative works?

Writing 196

Writing Outsource Development Technical Review Examples 196

Startup Professionals Musings

AUGUST 30, 2019

In addition, the discipline of producing it, like writing a business plan, will help you immensely in understanding the key elements that drive you and your business. I often hear the excuse that writing a book takes precious time away from building and running your business, which you cannot afford.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Startup Professionals Musings

AUGUST 26, 2022

Most business advisors I know will say that writing a business plan is the first step to starting your own business, but I believe that a better first step is to do a self-analysis of your real drivers, strengths, and assumptions before committing to this lifestyle. I recommend that you look for new or emerging opportunities in new markets.

Social Media 105

Social Media Writing Ideas Resource 105

Berkonomics

MARCH 5, 2020

One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Second: Market risk. . Are you ahead or behind the market with your product or service? compete in the marketplace?

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Both Sides of the Table

MARCH 24, 2014

I spent my first year developing proprietary deal flow and learning the business and then the Sept 2008 / Lehman Bros collapse / financial meltdown happened. As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. I become a venture capitalist in September 2007 – exactly 6.5

Venture Capital 387

Venture Capital Downey Writing Press 387

Both Sides of the Table

FEBRUARY 6, 2019

That’s a reason why some are quick to portend “a new bubble” but this post sets out to show that would be a misunderstanding of the market and in fact by historic levels this may be amongst the best times to invest in seed and early-stage funds. More on that later. If you look even more closely you’ll see just how skewed the data really is.

Venture Capital 292

Venture Capital Capital Startup Funding 292

Startup Professionals Musings

JULY 5, 2023

Every entrepreneur needs help and support along the way, from developing the initial idea, to selling off the successful business (exit strategy). The first step toward a business with any idea is to write it down, and build a business plan around it. Don’t waste your resources on the wrong ones. Growth and exit stage.

Startup 122

Startup Funding Organization Incubator 122

Berkonomics

JULY 20, 2017

You may recall that Microsoft planned a new file system for Vista, but pulled the file system from the product before release, and has not released the WinFS file system yet as of this writing, years later. It is interesting to note that not many of us even remember this “feature” let alone miss it.

Customer 256

Customer Custom Writing Product 256

Both Sides of the Table

JULY 23, 2014

15 years ago we were at the peak of Internet hype with the launch of many over-capitalized businesses with a market size & opportunity was limited. The VC market has right-sized (returned back to mid 90′s levels & less competition). But markets value high growth over short-term profitability. Where are we today?

Venture Capital 398

Venture Capital Technical Review Startup Seed Funding 398

Both Sides of the Table

JANUARY 26, 2013

I will add to this as I write more in the coming weeks on the topic. The funding rounds will also build customer confidence and they’ll help journalists feel air cover in writing your more important pieces when you brag about customers, traction, revenue or whatever. This is true on all of the major tech blogs. Funding is news.

Startup 355

Startup Funding News Press 355

TechCrunch LA

NOVEMBER 4, 2019

The second phase was the emergence of influencer marketing, or connecting those influencers to brands to leverage their audiences … Now that influencer marketing has become an established part of the marketing playbook, we are in phase three: tools to help influencers further monetize their influence, like Cameo, and then manage their lives.”.

Platform 170

Platform Marketing Tool Venture Capital 170

Tech Zulu Event

SEPTEMBER 13, 2013

Proven was developed into two apps, one for job seekers and one for employers seeking candidates. Pablo joins TechZulu and talks about Proven, job markets, and the future of mobile. We have been able to develop a good product. Developing a product that changed people’s lives feels like a positive thing.

Mobile 86

Mobile Marketing Writing Startup 86

TechCrunch LA

FEBRUARY 20, 2019

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should you start a company?

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

Startup Professionals Musings

APRIL 5, 2021

Attach to the market, not your idea. To turn your passion into profits, emphasize the market, and always think about your business relative to the customers you serve. Know your markets and execute on your market opportunity by placing a priority on your customer’s experience and perception of value.

Entrepreneur 145

Entrepreneur Course Ideas .Net 145

TechCrunch LA

AUGUST 3, 2018

million to bring to market a service that basically hits pause on the execution of a contract so it can be arbitrated in the event that something goes wrong. If a dispute cannot be self-resolved, parties then graduate to a dispute resolution marketplace of third party vendors,” Wan writes. Thus, we are dispute process agnostic.”

Software Review 159

Software Review Outsource Development Services Technical Review 159

Startup Professionals Musings

SEPTEMBER 30, 2020

Avoid fuzzy goals, like making big money or being a market leader. Develop an “elevator pitch” as an initial path to your goal. You probably already know the key challenges to complete each step, but it helps to write them down, review them with peers, and have a written list to update as you learn more.

Writing 139

Writing Startup Summary Activity 139