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FastSpring Expands Platform

socalTECH

Santa Barbara-based software developer FastSpring--best known for its e-commerce software tools--says it is expanding its offerings, and will offer up support to B2B, software-as-a-service and downloadable software companies with sales team.

Platform 113
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Invoca Launches Certification Program

socalTECH

Santa Barbara-based Invoca, which develops artificial intelligence powered, sales conversation tools and call tracking products, says it is launching a certification program for its agency customers. The company said the new program is free.

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HG Data Becomes HG Insights

socalTECH

Santa Barbara-based HG Data , which has been developing software that helps companies understand the technology stack their operations depend on, has rebranded itself as HG Insights , and launched a new platform it calls the HG Insights Platform.

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TrackStreet Takes $2M For E-Commerce Monitoring

socalTECH

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday. READ MORE>>.

Commerce 124
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Impact Rolls Out New Deep Linking Support For Mobile Affiliates

socalTECH

Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking. The company said the move will help marketers drive more revenue and higher mobile conversion rates.

Mobile 113
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RightScale Expands In Australia

socalTECH

Santa Barbara-based cloud computing software developer RightScale has expanded into Australia, the firm said last week. RightScale said it has set up operations in Sydney, which will provide local sales, support and professional services for its platform in that country.

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Invoca Trumpets Enterprise Growth

socalTECH

Santa Barbara-based Invoca , the developer of call tracking software for the lead generation market, said this week that it has seen what it says is record growth in enterprise customers. The company did not disclose any finances, but said it has seen its enterprise customers grow by 375 percent since 2013.