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5 Keys To A Startup Team That Can Develop Any Market

Startup Professionals Musings

I heard it again recently from a technical entrepreneur who should know better than to believe the old “ Field of Dreams ” sports fantasy movie theme in today’s Internet information overload environment. In fact, having one marketing guru on the team alone won’t get you very far. Give credit. Marty Zwilling.

Marketing 130
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8 Strategies To Capitalize On Untapped Global Markets

Startup Professionals Musings

Yet many of you are telling me that we are all missing big opportunities by not recognizing the unique challenges faced by startups in developing countries , where infrastructure is lacking, and talent is not so concentrated. Target a global market rather than a local from day one.

Capital 138
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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

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Does Your Entrepreneur View Match Your Startup Stage?

Startup Professionals Musings

According to most definitions, an entrepreneur is one who envisions a new and different business, meaning one that is not a copy of an existing business model. Many entrepreneurs have a passion and an idea, or even invent a new product, but are never able to execute to the point of creating a startup. Startup and development stage.

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 141
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TCVN Program: Customer Development

SoCal Tech Calendar

Thursday, January 24, 2019 -- TCVN Program: Customer Development. The four tracks are: Legal, Execution, Finance, and Marketing and will consist of a series of five, consecutive monthly programs designed to give the entrepreneur a comprehensive overview of each area. Who is your customer? Who is your customer?

TCVN 100
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10 Disciplines Every Entrepreneur Needs To Practice

Startup Professionals Musings

Yet every business and every entrepreneur I know struggles with this challenge, focused on hiring the right people and implementing the right process. I was happy to see my own view reinforced in the classic book, “ Innovation Thinking Methods for the Modern Entrepreneur ,” by long-time entrepreneur and innovation expert Osama A.