Startup Professionals Musings

DECEMBER 13, 2021

In my role as mentor to many of you aspiring entrepreneurs, I often find you convinced that all you need to start is a unique innovation or idea , and now you are ready to jump in with both feet and enjoy the ride. Remember that being an entrepreneur is all about starting and running a business, after the initial invention.

Satisfaction 135

Satisfaction Entrepreneur Startup Mentor 135

Startup Professionals Musings

MAY 5, 2023

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Only one component of running a business is managing technology, but it is a critical component, so no entrepreneur can afford to ignore it or totally delegate it.

Entrepreneur 104

Entrepreneur Technology High Tech Startup 104

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Startup Examples Custom 170

Startup Professionals Musings

MARCH 5, 2021

Startups are the corporations of the future, so I have long believed that entrepreneurs who study existing corporate models, rather than ignoring them with disdain, will likely profit from the exercise. These are all huge challenges, as well as huge opportunities, for entrepreneurs. But instability is also an opportunity to prosper.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

Startup Professionals Musings

APRIL 8, 2022

Most people agree that entrepreneurs have to think differently and take risks to have much chance of building a successful business. In the classic book “ The Entrepreneur Mind ,” from serial entrepreneur Kevin D. Johnson, he outlines 100 essential beliefs, insights, and habits of serious entrepreneurs.

Entrepreneur 117

Entrepreneur Startup Custom Customer 117

Startup Professionals Musings

JULY 6, 2020

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” They just aren’t prepared for the life they want, and are really asking me how to learn to be an entrepreneur. Help entrepreneurs with constant learning. Learning doesn’t have to be all work.

Entrepreneur 137

Entrepreneur Tips Startup Education 137

Berkonomics

AUGUST 7, 2014

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. Attend trade show education sessions. But listen!

Marketing 176

Marketing Metrics Education Resource 176

TechCrunch LA

MARCH 31, 2021

The sweeping infrastructure package put forward today by President Joe Biden comes with a price tag of roughly $2 trillion (and hefty tax hikes) but gives startups and the broader tech industry about $1 trillion worth of reasons to support it. What excites me about this space is that there’s so much low-hanging fruit.

Startup 229

Startup Technical Review Invest Research 229

Both Sides of the Table

JUNE 2, 2011

Thiel and friends will also agree to mentor these young entrepreneurs. We need to take some risks in education and in innovation in this country so anybody that it trying to break through the traditional mold and try to create a new model ought to be lauded, not attacked. And think about it – is it really that radical?

Education 322

Education Startup Incubator Class 322

Both Sides of the Table

JANUARY 14, 2014

But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel. Higher education. The key is understanding the nuance. PHONE CALLS.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

JUNE 5, 2020

In my experience with entrepreneurs, there seems to a wealth of self-proclaimed “idea people” who aspire to start businesses, but only a few who are willing and able to dig in and get the job done. Only rare great entrepreneurs, like Bill Gates and Elon Musk, have proven to be both. Managing marketing metrics and the sales pipeline.

Ideas 122

Ideas Entrepreneur Startup IBM 122

Startup Professionals Musings

DECEMBER 4, 2019

Maybe starting a new business isn’t your passion, but in these days of rapid change, where everyone is dealing with uncertainty, I believe that thinking and acting like entrepreneurs will help you get ahead in any profession. So how do good entrepreneurs do it, and what do they do that everyone can learn from?

Entrepreneur 116

Entrepreneur Mentor Competition Study 116

InfoChachkie

FEBRUARY 25, 2013

Someone on Quora recently asked me to answer the following question: Why Do Digital Entrepreneurs Hate MBAs? Tech entrepreneurs' consternation with MBAs does not rise to the level of loathing. As noted in Startup Advice From College Dropouts , successful entrepreneurs are often poor students.

Entrepreneur 279

Entrepreneur Technical Review Case Study Class 279

Both Sides of the Table

NOVEMBER 5, 2012

I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. But the narrative in the press about Al Gore was that he was a smarmy know-it-all. They wrote about his verbal fumbles. But here’s the thing.

Entrepreneur 370

Entrepreneur Startup Press Venture Capital 370

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

AUGUST 16, 2013

The ultimate compliment that any entrepreneur can get is that they can “see around corners.” This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research.

Entrepreneur 102

Entrepreneur Marketing Startup Design 102

socalTECH

OCTOBER 23, 2012

One of the biggest complaints that local entrepreneurs have with Los Angeles has been a dearth of local sources of venture capital. We sat down with TX Zhuo , who is heading up the firm's venture investments, about the fund and his path here after a recent stint at Eric Schmidt's Innovation Endeavors fund in Palo Alto.

Funding 253

Funding Startup Invest Commerce 253

Startup Professionals Musings

OCTOBER 4, 2023

Most entrepreneur that fail are quick to offer a litany of constraints that caused their demise – not enough money, time, customers, or support from the right players. The result, called resourcefulness, allows entrepreneurs to create opportunities in the face of scarcity. Startups funded by rich uncles rarely think about productivity.

Resource 112

Resource Ideas Competition Entrepreneur 112

Startup Professionals Musings

APRIL 2, 2023

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” They just aren’t prepared for the life they want, and are really asking me how to learn to be an entrepreneur. Help entrepreneurs with constant learning. Learning doesn’t have to be all work.

Startup 108

Startup Education Entrepreneur Tool 108

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Even great products need great marketing “content” to fuel the ascent of their online message.

Content 146

Content Newsletter Competition Writing 146

Startup Professionals Musings

JULY 19, 2019

What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology. We heard a lot of this sort of thing about Pinterest in the early days. This Twitter thing.

Technical Review 87

Technical Review Technology Startup Social Media 87

socalTECH

OCTOBER 5, 2011

To understand how one local company is making that transition, we talked with Los Angeles-based All About Addiction (www.allaboutaddiction.com), a company that grew out of Adi Jaffe's work at UCLA as a trained psychologist. First, what is All About Addiction about? The idea was to make it simpler for people to find rehab.

UCLA 204

UCLA Research Tech Coast Angels Offshore 204

Both Sides of the Table

MARCH 3, 2013

Let me start by saying that Clayton is one of the most influential people on my thoughts about markets that led to both the concept behind my first startup and my main theses in investing. I have written about Deflationary Economics (one of my most read posts ever) & The Innovator’s Dilemma before.

Venture Capital 403

Venture Capital Education Offshore Outsource Development 403

InfoChachkie

NOVEMBER 3, 2014

These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace. The combination of Search and Social is redefining the way marketers are allocating their ad budgets.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Educational. People won’t flock to marketing materials.

Custom 93

Custom Customer Marketing Tips 93

Startup Professionals Musings

JULY 16, 2016

Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. Your personal life is now public.

Entrepreneur 58

Entrepreneur Marketing Startup Ideas 58

Startup Professionals Musings

SEPTEMBER 7, 2022

Most of you business professionals that I know have at least thought about or talked about starting their own business, to get more control, make more money, or to get more satisfaction out of their life. The challenge is when and how to make the switch to the entrepreneur lifestyle. You must feel satisfaction.

Startup 114

Startup Tips Coach Satisfaction 114

Startup Professionals Musings

NOVEMBER 7, 2018

My answer is that innovative marketing is always required, to stand out above the crowd. Word-of-mouth is great, but I look for a real marketing budget and action plan. As a starting point, I would expect to see a marketing budget in the first year of 15 to 30 percent of projected revenues.

Product 86

Product Marketing Education Examples 86

Startup Professionals Musings

MARCH 6, 2023

Aspiring entrepreneurs who rely only on traditional learning vehicles (teachers, classrooms, and risk-free practice) are doomed to failure in anticipating change today. It requires an attitude of self-education, versus an assumption that someone else will provide the education. Building a new business is not rocket science.

Social Media 120

Social Media Startup Entrepreneur Education 120

socalTECH

OCTOBER 3, 2019

Last week, the company finally embraced the dystopian origins of the name with a brilliant, tongue-in-cheek marketing campaign introducing its new Soylent Green Mint Chocolate line complete with a spoof animation of the famous last scene of the Heston Soylent Green film. We get lots of comments about our name on social media.

Marketing 100

Marketing Startup Social Media Product 100

Startup Professionals Musings

SEPTEMBER 17, 2023

I believe these principles, paraphrased here, should be adopted by every entrepreneur struggling to accomplish innovation in a startup in any market: Innovation can come from anywhere in the organization. Startup leadership and survival is all about execution. Spend twenty percent of work time on innovation.

Artificial Inteligence 114

Artificial Inteligence Google Startup Organization 114

InfoChachkie

JULY 21, 2016

The reality television show Shark Tank makes for entertaining content but many of its underlying messages are potentially detrimental to tech entrepreneurs. Thus, emerging entrepreneurs should parse fact from fantasy by watching the show with an experienced business pro. It is also an inspirational alter call to entrepreneurship.

Entrepreneur 100

Entrepreneur Entertainment Technical Review Ideas 100

Both Sides of the Table

AUGUST 9, 2011

was still a term being bandied about. I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. By 2008 I had gotten more serious about championing companies through our investment process. The market had tanked.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

Startup Professionals Musings

JANUARY 9, 2011

Many self-proclaimed entrepreneurs send me invitations and accolades to join their favorite Multi-Level Marketing (MLM) or Network Marketing company, but these all sound like “get rich quick” schemes to me. Usually these are billed for education and training that consists of a few marketing brochures.

Marketing 106

Marketing Entrepreneur Startup Networking 106

SoCal Tech Calendar

AUGUST 10, 2018

Thursday, August 16, 2018 -- Global LAVA: "Exit Options in Today's Environment" Whether you are just starting a business or exploring exit options, this Global LAVA event is designed to educate entrepreneurs, investors, and service providers about the current market dynamics and opportunities to position a company for a successful exit.

LAVA 100

LAVA Education Venture Capital Equity 100

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

APRIL 1, 2023

Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. Your personal life is now public.

Startup 117

Startup Ideas Social Network Technical Review 117