Remove personal-pitch
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6 Tips To Market Your Idea Before Building A Solution

Startup Professionals Musings

I still hear too many excuses for not working early on the elevator pitch, like wanting to fly under the radar, don’t have the team together yet, or can’t afford an agency. Craft and hone your elevator pitch early. Follow up personally on every new connection. Requests for investment come later.

Ideas 124
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Marketing and big data: Finding that needle in the haystack

Berkonomics

Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. Email readers, continue here…] Consider the soon–to–be grandmother checking for gifts for her pregnant daughter. Still true, but with a big twist.

Marketing 120
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What Should You Send a VC Before Your Meeting?

Both Sides of the Table

The short answer is that you should have multiple versions of your “pitch deck” (a short, visual presentation in Keynote, PPT or similar and shared as a PDF) and each occasion has a specific goal. Remember that the goal of an email to a VC or an introduction from a trusted mutual connection is simply to get you the meeting. Compelling.

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6 Reasons To Disclose Your Startup Idea Before Commit

Startup Professionals Musings

I still hear too many excuses for not working early on the elevator pitch, like wanting to fly under the radar, don’t have the team together yet, or can’t afford an agency. Craft and hone your elevator pitch early. Follow up personally on every new connection. Requests for investment come later.

Ideas 126
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I Know Everybody Told You to Send Your Fund-Raising Decks as a Link.

Both Sides of the Table

I know that you can use an email system with this to track my open rate, whether I forwarded the email, the IP address where I read it, whether I was on a mobile device or a wired computer and you can tell who else read the document. I’ll explain why in this post. What should be in your deck? frankly I’d be surprised if they weren’t.

Funding 239
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Effective Marketing Today Begins With A Conversation

Startup Professionals Musings

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. Yet even conversation marketing has to be done right to get customer attention and have an impact.

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Mobile messaging financial advisory service, Stackin, adds banking features and raises cash

TechCrunch LA

When Stackin initially pitched itself as part of Techstars Los Angeles accelerator program two years ago, the company was a video platform for financial advice targeting a millennial audience too savvy for traditional advisory services. It turns out that consumers didn’t want another video platform.

Services 212