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8th Talk at USC Marshall School: How My Failure at Make It Work can Benefit Geek Squad and Best Buy

Eric Greenspan

As I began prepping for my talk at USC Marshall School of Business about the recent failure of my 12 year old company Make It Work, I cannot deny many memories were dug up. In 2010, after my 5th talk, USC Marshall School produced a case study about the customer centricity offered by the company. Then, something else happened.

USC 157
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LA Dangles Stuffed Bear For Social Media Love

socalTECH

Los Angeles-based top level domain extension.LA , which has been marketing a top level domain which celebrates the association with Los Angeles, said it will be giving away stuffed bears at random to users who promote the domain on social media, like its Facebook page, or subscribe to its email newsletter. READ MORE>>.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I’m more familiar with content marketing in B2B Marketing. Sometimes I make a blog entry. Great posts.

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Young Digital Entrepreneurs

SoCal Tech Calendar

USC Annenberg Innovation Lab. The USC Annenberg Innovation Lab welcomes a panel of tech-savvy innovators to discuss the digital market and social media and how they won success by engaging audiences. Email gretchen.parker@usc.edu. Thursday, November 3, 2011 -- Young Digital Entrepreneurs. million subscribers on YouTube.

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Language Weaver Expands Online Translation Efforts

socalTECH

Los Angeles-based Language Weaver , a developer of automated language translation software, is expanding its efforts to tap the online translation market, saying that it is in a strategic partnership with WorldLingo Translations. Financial details of the partnership were not disclosed. Financial details of the partnership were not disclosed.

USC 113
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Competing With Free

SoCal Tech Calendar

USC Marshall School Institute for Communication Technology Management Presents Speak and Spark Luncheon Discussion. Professor Smith is an Associate Professor of Information Technology and Marketing and Co-Director of the Digital Media Research Center at Carnegie Mellon University. Email cornejo@marshall.usc.edu.

USC 100
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Competing With Free

SoCal Tech Calendar

USC Marshall School Institute for Communication Technology Management Presents Speak and Spark Luncheon Discussion. Professor Smith is an Associate Professor of Information Technology and Marketing and Co-Director of the Digital Media Research Center at Carnegie Mellon University. Email cornejo@marshall.usc.edu.

USC 100