InfoChachkie

NOVEMBER 3, 2014

These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace. The combination of Search and Social is redefining the way marketers are allocating their ad budgets.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

socalTECH

DECEMBER 10, 2012

As an executive at the National Basketball Association (NBA), Adam Kanner saw those issues--plus the industry's own desire to sell its unsold inventory--so he created ScoreBig (www.scorebig.com), an online marketplace aimed at connecting consumers with awesome deals on below-face value, live entertainment tickets. That's your retail channel.

Entertainment 219

Entertainment Pricing Ticketmaster Startup 219

InfoChachkie

JANUARY 27, 2014

Entrepreneurs typically embrace celebrity investments, while most sophisticated investors prefer to avoid famous entertainment or sports personalities on the cap table. In instances when the celebrity''s brand is aligned with the target market, such as Kim Kardashian''s promotion of ShoeDazzle, this approach works.

Entrepreneur 193

Entrepreneur Technical Review Hollywood Southern California 193

Startup Professionals Musings

MAY 19, 2023

Entrepreneurs who experience success with their first startup are often amazed to realize that the risks and fears of doing it right the second time go up, rather than down. Encores are tough, especially in the high-risk world of startups, yet every entrepreneur I know can’t wait to start over and do it again. Eat your own dog food.

Startup 91

Startup Technical Review Entrepreneur Ideas 91

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.

Marketing 209

Marketing Conference RSS Angel 209

InfoChachkie

JULY 16, 2012

Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. What’s So Cool About Coull?

Custom 226

Custom Customer Entrepreneur Advertising 226

InfoChachkie

AUGUST 4, 2014

Ever fantasized about climbing Mt. How about hiking in Patagonia without carrying a 60-pound backpack and eating freeze dried food? Kurt and his crew can make these, and about 35 of other once-in-a-lifetime treks, a reality. If you could share one startup lesson with a young entrepreneur, what would it be?

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Startup Professionals Musings

APRIL 2, 2023

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” They just aren’t prepared for the life they want, and are really asking me how to learn to be an entrepreneur. Help entrepreneurs with constant learning. Learning doesn’t have to be all work.

Startup 108

Startup Education Entrepreneur Tool 108

socalTECH

JULY 22, 2019

There are lots of resources available to entrepreneurs in the industry, but they are not necessarily that easy to access, whether that's deep insight into how to work with the government or with NASA, or how to work with the big primes, we felt that we could help create that resource. For example, nuclear power plants and oil rigs.

Southern California 124

Southern California Startup Entrepreneur Los Angeles 124

Startup Professionals Musings

JULY 12, 2015

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” They just aren’t prepared for the life they want, and are really asking me how to learn to be an entrepreneur. Help entrepreneurs with constant learning. Learning doesn’t have to be all work.

Entrepreneur 112

Entrepreneur Startup Education Tool 112

Startup Professionals Musings

SEPTEMBER 19, 2020

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content. Craft an “About” page. Refresh it often. Help visitors navigate.

Custom 160

Custom Customer FAQ Technical Review 160

InfoChachkie

JUNE 3, 2013

Consistent with the statistics cited in Why Entrepreneurs Hate (Most) MBAs , the large majority of John and Kyle''s classmates accepted positions at investment banks and consulting firms upon graduation. an email) to about 35 people. We weren''t marketing the newsletter, it was just out there, sort of growing organically.".

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. What’s So Cool About Coull? Coull Offers Advertisers Video Skimlinks. <JG

Custom 133

Custom Customer Entrepreneur Advertising 133

InfoChachkie

SEPTEMBER 1, 2011

Both the video and Seth’s post are excellent primers regarding how to deal with guerilla marketing gone wrong. I suggest you check out both the video and Seth’s entertaining depiction below. The opening keynote that evening was Randi Zuckerberg talking about Facebook and social media. Parcours Ninjas Vs. The Austin Police.

Marketing 230

Marketing Conference Startup Santa Barbara 230

InfoChachkie

AUGUST 27, 2012

Make no mistake, successful entertainers are entrepreneurs. At the outset of their careers, they are forced to market themselves with little to no budget and differentiate their product so that they gain adequate attention without alienating too many potential customers. It’s not gonna be about my connections.

Tips 204

Tips Startup Entertainment Entrepreneur 204

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

MARCH 25, 2012

You have probably heard plenty of times that being an entrepreneur is a risky business, and investors talk all the time about reducing the risk. I don’t agree, for example, that the first priority is to avoid startups with a high attrition rate, like trendy restaurants and entertainment. Market and opportunity risk.

Entrepreneur 108

Entrepreneur Examples Social Network Marketing 108

TechCrunch LA

AUGUST 5, 2022

A few minutes away from downtown Atlanta, Collab Studio ATL describes itself as “a tech-based one-stop shop for content creators, HBCU students and young entrepreneurs to achieve their business goals.” A post shared by Collab Studios (@collabstudiosatl). Image Credits: Robiiiworld (Brandy Merriweather via BStarPR).

Platform 210

Platform Social Media Netflix Content 210

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Media 101

Media Marketing Startup Framework 101

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Tell me a bit about your background. I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. Details coming soon!)

Product 150

Product Entrepreneur Social Media Google 150

socalTECH

DECEMBER 11, 2019

Sotsky is an experienced entrepreneur, who last founded and led Hopscotch; The OIX is backed by Brett Markinson, the angel investor who has backed such companies as Hautelook and LowerMyBills. WE spoke with Laurence about the startup. We're in the tax credit and incentive market. What is The OIX?

Startup 100

Startup Venture Capital Southern California Entertainment 100

Startup Professionals Musings

NOVEMBER 26, 2017

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. We all want to be entertained. We yearn for things that engage our senses, and give us hope.

Marketing 69

Marketing Startup Social Media Guide 69

TechCrunch LA

NOVEMBER 4, 2019

The second phase was the emergence of influencer marketing, or connecting those influencers to brands to leverage their audiences … Now that influencer marketing has become an established part of the marketing playbook, we are in phase three: tools to help influencers further monetize their influence, like Cameo, and then manage their lives.”.

Platform 170

Platform Marketing Tool Venture Capital 170

Both Sides of the Table

OCTOBER 19, 2014

We are often asked how companies get funded, why VCs make the decisions we make and what we’re looking for in entrepreneurs. Andrew was SVP of Mobile at Fox Digital Entertainment which launched the very successful Simpsons online game (curse you for wasting tons of my kids free time!) Tech Market Analysis Upfront Ventures'

Funding 373

Funding Technical Review Startup Screening 373

Startup Professionals Musings

OCTOBER 27, 2021

Most of the entrepreneurs I meet as an investor and advisor have no shortage of right-brain thinking, showing vision and creativity, but often don’t realize that their potential is being limited by a balancing focus on results, metrics, and customer specifics. Every balanced leader does marketing early.

Technical Review 133

Technical Review Satisfaction Metrics Startup 133

InfoChachkie

JULY 14, 2009

Hint: He was an entrepreneur. A writer is someone who writes, not someone who goes about telling their friends that they are “a writer”. The same is true of entrepreneurs. These would-be entrepreneurs are best classified as Wantrepreneurs, as discussed in Entrepreneurial Enterviewing. Entrepreneur Does Not Equal Inventor.

Entrepreneur 153

Entrepreneur Ideas Writing Startup 153

Startup Professionals Musings

JULY 15, 2016

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” They just aren’t prepared for the life they want, and are really asking me how to learn to be an entrepreneur. Help entrepreneurs with constant learning. Learning doesn’t have to be all work.

Entrepreneur 58

Entrepreneur Startup Education Tool 58

Both Sides of the Table

APRIL 12, 2018

It is an LA-based company that was recently acquired by Amazon, which you can read more about in this incredibly well-researched article. But why did Ring succeed when the entire market kept saying that Nest was going to be the winner? Here are my views … 1. Here are my views … 1. we were sold on the concept immediately.

Startup 247

Startup Pricing Product Marketing 247

InfoChachkie

JANUARY 9, 2012

As Seth Epstein makes clear in this talk , entrepreneurs constantly experience breakdowns, followed by breakthroughs. A common theme among successful entrepreneurs is that making money is not a primary motivator. Money allowed Walt to do more of what he loved to do, which was create entertaining content. Entertain Yourself. "We

Tips 277

Tips Startup Entrepreneur Entertainment 277

Startup Professionals Musings

AUGUST 12, 2022

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. We all want to be entertained. We yearn for things that engage our senses, and give us hope.

Startup 117

Startup Social Media Guide Content 117

Both Sides of the Table

JULY 27, 2014

We both are concerned about non-traditional capital entering the late stages and the impact that may have in the next downturn in the economy to the startups who merely trying to optimize for short-term valuation maximization. The only point we didn’t seem totally aligned on was what we happening to the “middle of the VC market.”

Venture Capital 309

Venture Capital SaaS Writing Funding 309

InfoChachkie

JUNE 3, 2013

Consistent with the statistics cited in Why Entrepreneurs Hate (Most) MBAs , the large majority of John and Kyle''s classmates accepted positions at investment banks and consulting firms upon graduation. an email) to about 35 people. We weren''t marketing the newsletter, it was just out there, sort of growing organically.".

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

Both Sides of the Table

SEPTEMBER 27, 2010

What do you get when you combine 7 panelist plus one moderator on to a stage for 30 minutes to talk about a serious topic? There are real changes in the venture capital industry and it would have been fun to talk about them. If given a chance here’s what I would have talked about: 1. Answer: Not much. It’s a shame.

Venture Capital 308

Venture Capital Training Startup Entrepreneur 308

Startup Professionals Musings

NOVEMBER 18, 2020

As an advisor to aspiring entrepreneurs, I tell people that these platforms are an easy and low risk way to test your fit for the entrepreneur lifestyle, without jumping off the cliff. Unused assets, as well as your free time, have no value on the shelf, and should be marketed.

Platform 145

Platform Startup Social Media Custom 145

Both Sides of the Table

NOVEMBER 5, 2012

For the past three years I have been pounding the table as loud as I can about the future opportunities in digital video. senior exec about this more than a year ago. If you don’t know that you don’t know anything about the TV & film industry. And we like to be entertained. Think about.

Hollywood 374

Hollywood Content Yahoo Java 374

InfoChachkie

JULY 29, 2013

Brian Coryat, Founder and CEO of Local Market Launch and former founder of ValueClick (NASDAQ: VCLK) recently spoke as part of UCSB''s Distinguished Lecture Series. His talk was entertaining and informative and contained a number of witty entrepreneurial insights, such as: "Startups are like high school.

Startup 229

Startup Course Entrepreneur Marketing 229

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. What is NowLive all about?

Paramount 187

Paramount Entertainment Hollywood Content 187