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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

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6 Unforeseen Obstacles Every New Venture Must Conquer

Startup Professionals Musings

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In these cases, you need testimonials, usage details, and return-on-investment examples.

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6 Observations On Key Challenges Facing Every Startup

Startup Professionals Musings

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In these cases, you need testimonials, usage details, and return-on-investment examples.

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Why I Invested in Gogii (textPlus) – My First Ever Later Stage Deal

Both Sides of the Table

I invested in LA-based Gogii , one of the fastest growing, most exciting mobile social networking companies you’ve never heard of and maker of a product called textPlus. I only recently invested and I only got here through persistence. The opportunity came up to invest in this one and I pounced. More on that later.

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What Makes an Entrepreneur (2/10) – Street Smarts

Both Sides of the Table

This is part of my new series on what makes an entrepreneur successful. I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. Thinking out loud – I’m sure that’s important for entrepreneurs as well. If you haven’t spent time over there you should.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

” I mention journalists here because they perpetuate the myth that focusing on profits is ALWAYS the right answer and then I hear many entrepreneurs (and certainly many “normals”) repeating the same mantra. The most obvious way to explain this is with sales people. If you don’t, somebody else WILL!”

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Interview with Andrew Schydlowsky, TrackStreet: Brand Protection Using AI

socalTECH

We're here to help them solve the problem of compliance and retail policy enforcement, and to understand what people are saying about their products next to their buy buttons, what kind of reviews they are getting, and to understand other things that influence sales. We provide analytics on the velocity of sales across their channels.