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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. But before you achieve product / market fit you’re often in “consultative sales” mode where your objective is to tease out customer needs. question in sales. question in sales. They now know they have a problem!

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ZmBIZI Launches Smartphone, Telecom Service Aimed At Small Businesses

socalTECH

A new, Santa Monica-based startup, ZmBIZI is launching a new, smartphone aimed at small businesses, creators, and entrepreneurs. According to the company, it is launching a smartphone with a built-in point of sale (POS) terminal, aimed at helping small business owners, and tied into a merchant account.

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How Event Farm Is Making Events A Part Of Your Sales Funnel

SoCal Tech Calendar

We spoke with co-founder Ryan Costello about Santa Monica-based Event Farm (www.eventfarm.com), on how its software technology is being used to power high end, VIP events for large companies. We're in Santa Monica, and sometime people think we're a venue or rental space for events, but what we are, is a 100 percent software company.

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Female Entrepreneurs, AI and Investing: A Chat With Meredith Finn, March Capital

socalTECH

Earlier this month, the annual Montgomery Summit conference was held in Santa Monica, including a special portion of the conference dedicated to the Rise of the Female Entrepreneur. It took about half of one day for the event, focused on the Rise of the Female Entrepreneur, and showcasing what women are building.

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Pixels.com Launches Image Licensing Marketplace

socalTECH

Santa Monica-based Pixels.com said Tuesday that it has launched a new, imaging licensing marketplace aimed at helping photographers set their own pricing for their images. The startup--founded by serial entrepreneur Sean Broihier--said that it is looking to give better options to photographers for selling their images.

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Reflections on 2016: Rob Freelen, Silicon Valley Bank

socalTECH

In 2016, our Santa Monica office more than doubled market share of early-stage companies. we're proud to be part of one of the world's most vibrant innovation ecosystems with some of the fastest growing companies and most creative entrepreneurs. In the interest of full disclosure, Headspace is a client of SVB Santa Monica.

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Convertro Taps Avedissian As COO

socalTECH

Santa Monica-based Convertro , the venture backed, advertising analytics and optimization firm run by Jeff Zwelling, said today that it has hired Armen Avedissian as its Chief Operating Officer. Convertro's offers up technology to track marketing conversions, helping companies to optimize their marketing efforts to drive sales.

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