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Selling your business? Find the emotional buyer

Berkonomics

As we grew to capture 16% of the world market in our niche, we successfully migrated from the single platform of the buyer-candidate onto hardware from any of its competitors – including IBM, NCR, HP and others. My buyer-candidate had previously licensed our firm as a distributor, a value-added reseller for its hardware.

Pricing 600
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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

In sales we do this by creating a “compelling event” or as some people call it “a burning platform” (in case the reference isn’t obvious, when you’re on a oil platform that’s burning you have no choice but to jump. Can you express your proposition to customers in terms of a compelling event?

Sales 319
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Classy Acquires Events Platform Fondi

socalTECH

San Diego-based nonprofit software developer Classy announced on Tuesday that it is acquiring event platform Fondi, the developer of a virtual and hybrid event platform. Financial details of the acquisition were not announced. Classy said it will relaunch Fondi as Classy Live for nonprofits.

Platform 113
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How Planana Is Connecting Events To Sponsors, With Anna Sergeeva

socalTECH

What is the biggest issue that local event organizers--health and family fairs, sports events, and so on--have? Los Angeles-based Planana (www.planana.com) found out it's getting sponsors for their events. Anna Sergeeva: What Planana does, is it connects sponsors to events, where it's more than just their logo on a banner.

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Events.com: Creating A New Events Management Software Giant, with Gregg Parise

socalTECH

Is the world ready for another event management software provider? Gregg Parise What we are doing, is we are going into the event management software space, and doing it through a platform technology. We want to bring that to Events.com, where if you are an event, but you are not on Events.com, you are not an event.

Software 211
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GonnaBe Helps Users Plan Social Events, Activities

socalTECH

Los Angeles-based GonnaBe , the startup headed by Hank Leber, rolled out its platform this week, releasing a new iPhone application which the startup says acts as the "crystal ball for your social life.". The firm said it has already partnered with such brands as Anheuser-Busch and Ticketmaster/LiveNation to help users find events.

Help 171
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Do VC Platforms Make Sense?

Both Sides of the Table

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros.