Startup Professionals Musings

JUNE 18, 2012

Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. For example, a furniture retailer might need a storefront and staff, while you might run an online retail business, at home in your shorts, with no facility or staff at all. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

socalTECH

MAY 5, 2009

The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. That's an example of our international expansion, which helps us serve multinational retailers better. We also just launched a site for Lululemon which makes athletic apparel.

Venture Capital 113

Venture Capital SEM Commerce SEO 113

Startup Professionals Musings

FEBRUARY 15, 2011

Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. For example, a furniture retailer might need a storefront and staff, while you might run an online retail business, at home in your shorts, with no facility or staff at all. Sales and marketing costs.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. For example, exhibiting at trade shows is very expensive, and usually not very productive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise. Put out regular press releases for search purposes and general visibility.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. For example, exhibiting at trade shows is very expensive, and usually not very productive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise. Put out regular press releases for search purposes and general visibility.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

FEBRUARY 21, 2011

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. For example, exhibiting at trade shows is very expensive, and usually not very productive. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise. Put out regular press releases for search purposes and general visibility.

Marketing 94

Marketing Startup Social Media SEM 94

Tech Zulu Event

APRIL 24, 2013

A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. Thus, you need to enable new ways to create a scalable customer acquisition process.

Hulu 111

Hulu Startup Social Media Organization 111

socalTECH

MARCH 13, 2020

None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes. What's different about our business model is to bring them customers.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

FEBRUARY 13, 2010

Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. For example, a furniture retailer might need a storefront and staff, while you might run an online retail business, at home in your shorts, with no facility or staff at all. Sales and marketing costs.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Startup Professionals Musings

FEBRUARY 24, 2010

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

InfoChachkie

DECEMBER 2, 2009

In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer. However, Search Engine Management (SEM) is not a “set and forget” exercise.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

NOVEMBER 27, 2011

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. " Examples include give-aways, contests, and celebrity stunts that grab attention. Facebook alone has 800 million active members. Do you have a business presence there? Viral marketing. Streaming video.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. " Examples include give-aways, contests, and celebrity stunts that grab attention. Facebook alone has 500 million members. Do you have a business presence there? Streaming video. Viral marketing. Crowdsourcing.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Both Sides of the Table

APRIL 26, 2016

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. So it might actually be more productive for you to improve your conversion than to improve your ad buying, for example. If you converted one more customer (6 in stead of 5) your CAC just went down to $167.67 ($1,000 / 6).

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

MARCH 25, 2016

I like to use the example of a company I backed called MakeSpace because it’s such an easy an obvious market to understand. For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today?

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

OCTOBER 13, 2009

The ad includes two coupons, under the heading “Mail One Coupon Today – Give the other to a Friend”, an example of old-school viral marketing. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. a pack, send you the money and choose my prize.”.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222