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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. And when you achieve product / market fit your company often ramps revenue very fast and you need to build an organization to address it from demand generation (aka marketing) to sales discovery to implementation and after-sales support.

Sales 393
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How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team.

Sales 113
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Here is How to Make Sense of Conflicting Startup Advice

Both Sides of the Table

When I meet other VCs I’m constantly asking how they decide which investments to make, when to pass, when to do follow-on rounds, when to sell a company vs. when to go long, etc. Draw from Frameworks. The most helpful type of advice in my mind are frameworks for how to solve a problem. For example: 1. Triangulate.

Startup 407
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free. In any case, reframing the conversation from paid media marketing to the new framework requires a balance, and measurements along the way to better manage return on investment.

Marketing 127
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How to Improve Your Odds of Getting to Yes with a VC — “Land and Expand”

Both Sides of the Table

controlling your psychology ) you no doubt have heard me say that raising capital is a sales & marketing process. Some firms are trickier since they artificially call everybody “partner” but they’re not all “investment partners.” Find a portfolio company or two that they’ve invested in. It’s super easy to suss all this out.

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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free. In any case, reframing the conversation from paid media marketing to the new framework requires a balance, and measurements along the way to better manage return on investment.

Media 95
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Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. As I mentioned, this framework is powerful, but none of these elements are free. In any case, reframing the conversation from paid media marketing to the new framework requires a balance, and measurements along the way to better manage return on investment.